At a Glance
- Tasks: Drive consumer insights to shape impactful marketing strategies and decisions.
- Company: Join a dynamic team in a leading FMCG company focused on consumer-centric growth.
- Benefits: Collaborative environment, professional development, and the chance to make a real impact.
- Other info: Fast-paced role with opportunities for career growth and cross-functional collaboration.
- Why this job: Be at the forefront of market insights and influence key business decisions.
- Qualifications: Strong analytical skills, experience with data tools, and excellent communication abilities.
The predicted salary is between 36000 - 60000 € per year.
Someone who can help guarantee the success of our short-, mid- and long-term plans of the UK&I markets and of your Europe-wide segment(s) responsibilities, ensuring that the plans are created with the consumer, shopper, commercial and market landscape in mind. If you get a buzz from keeping the consumer at the heart of our plans while being grounded in the shopper and commercial realities that we operate in, this could be the role for you.
As a Consumer & Market Insights Manager (Expert level, fixed-term to cover parental leave for around 13 months), you’ll be working closely with marketing and commercial leadership teams to make sure that the findings and insights are incorporated into the upcoming plans. You’ll build strong cross-functional relationships across your priority segment(s) as well as across the wider UK & Ireland team.
You will be comfortable with detailed data analysis, stepping back to see the big picture, and using it to build a compelling story. You’ll also be ensuring that the key activities in market are landing strongly with consumers and shoppers and that we are creating the maximum ROI vs our competitors.
Using existing data, tools and developing new ad hoc research to answer key business questions from marketing and commercial teams and provide recommendations in line with the strategy, you’ll be helping the business make better data-based decisions with the consumer at the heart.
What you’ll have…
- Excellent understanding of the FMCG industry dynamics in the UK (and in other markets would be a bonus), including market trends, consumer behaviour, distribution channels, competitive landscape, and you can work with large amounts of data to understand trends, correlations and analyses.
- Excellent understanding of qualitative and quantitative research tools and methodologies and can design quantitative questionnaires and qualitative discussion guides.
- Very good communication skills and ability to present complex data in a simple and powerful way through clear storytelling.
- The ability to manipulate and analyse large sets of data to get to the ‘why’ and ‘so what’.
- Solid experience with Nielsen/IRI databases and Kantar panel data.
- Skill in working effectively with cross-functional teams, building partnerships, and navigating organisational dynamics.
- Organisational, time management, prioritisation and multi-tasking skills, with a high level of attention to detail – so nothing is left behind on that busy ‘to do’ list.
- Confidence in responding to challenges from internal and external stakeholders.
- Tenacity in getting time with internal and external stakeholders and getting your points of view and recommendations heard.
You’ll get…
- The chance to work in a highly collaborative, responsible, knowledgeable and supportive team that plays a pivotal role in bringing true insights into our plans.
- The opportunity to make a real impact.
- Accountability to help lead the insights agenda in your segment(s) and markets.
- Great experience in a fast-moving environment.
- The opportunity to put consumer and market insights at the heart of decision-making.
- The chance to partner strategically across the business.
Consumer and Market Insights Expert (13 Month FTC) in London employer: Innocent Drinks
Join a dynamic and supportive team that prioritises collaboration and innovation, where your insights will directly influence strategic decisions in the fast-paced FMCG sector. With a strong focus on employee growth and development, you'll have the opportunity to enhance your skills while making a meaningful impact on our market strategies across the UK and Ireland. Enjoy a vibrant work culture that values consumer-centric approaches and fosters cross-functional partnerships, ensuring that your contributions are recognised and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer and Market Insights Expert (13 Month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research the company, its market position, and recent news. This shows you're genuinely interested and ready to contribute.
✨Tip Number 3
Practice your storytelling skills. When discussing your experience, frame it in a way that highlights how you’ve used data to drive insights and decisions—just like we do at StudySmarter!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining our team!
We think you need these skills to ace Consumer and Market Insights Expert (13 Month FTC) in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to reflect the values and goals of StudySmarter, showing that you get what we're all about.
Showcase Your Skills:Make sure to highlight your experience with data analysis and consumer insights. Use specific examples that demonstrate how you've successfully used these skills in past roles, especially in the FMCG sector.
Keep It Clear and Concise:We love a good story, but keep it straightforward! Avoid jargon and make your points clear. Use bullet points if needed to break down complex information into digestible bits.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Innocent Drinks
✨Know Your FMCG Stuff
Make sure you brush up on the latest trends and dynamics in the FMCG industry, especially in the UK. Being able to discuss market trends and consumer behaviour confidently will show that you're not just familiar with the industry but also passionate about it.
✨Data is Your Best Friend
Get comfortable with data analysis tools and methodologies. Be prepared to discuss how you've used Nielsen/IRI databases or Kantar panel data in the past. Bring examples of how you've turned complex data into actionable insights that have influenced business decisions.
✨Master the Art of Storytelling
Practice presenting your findings in a clear and compelling way. Think about how you can turn data into a story that resonates with your audience. This will be crucial when you need to communicate insights to cross-functional teams.
✨Build Relationships Before You Need Them
Show that you understand the importance of collaboration. Talk about how you've successfully built partnerships across teams in previous roles. Highlight your ability to navigate organisational dynamics and get your recommendations heard.
