Here at innocent, we’re on a mission to make it easier for everyone to get more fruit and veg into their bodies. Since 1999 we have grown from selling a few smoothies at a music festival to becoming one of Europe’s biggest drinks companies, with around 1,000 people and a B Corp seal of approval.
Role Overview
We’re looking for a Category Executive to join the GTM team, helping bring our category vision to life with our retail partners. This role involves translating category thinking into clear, actionable plans for customers and shaping compelling narratives that drive commercial growth.
Responsibilities
- Bring our category vision to life through clear, actionable customer plans.
- Build insight‑led stories from market, shopper, and performance data to influence internal and external conversations.
- Create tools and materials that help teams deliver our category strategy.
- Partner cross‑functionally across European category teams to align thinking and share best practice.
- Work closely with European category, shopper, marketing, execution, and insights teams, collaborating to drive impactful commercial and marketing work.
Qualifications
- Experience in category management, commercial, shopper marketing, insights, or a similar role.
- Strong analytical capability and confidence working with data.
- Ability to turn complexity into simple, compelling stories and recommendations.
- Strong relationship‑building and stakeholder management skills.
- Commercial curiosity and genuine interest in shopper behaviour and category growth.
- Proactive mindset, balancing detail with the bigger picture.
Benefits
- Exposure to high‑impact commercial and category work across Europe.
- The chance to shape thinking that influences customers and drives growth.
- Opportunities to build storytelling, analytical, and stakeholder management skills.
- Strong visibility and collaboration across multiple teams.
- Salary, private healthcare, a target‑based bonus, and a rewards package.
- Day off on your birthday, free smoothies, and other employee perks.
We value diversity and want a workplace where people from all backgrounds thrive. If this role sounds right for you, we encourage you to apply before we close early due to high interest.
