Innocent Drinks

Innocent Drinks is a leading UK-based beverage company known for its commitment to producing high-quality, natural smoothies and juices. Founded in 1999, the company has grown from a small startup to a household name, with a mission to create delicious drinks that are good for both people and the planet.

The company prides itself on using only the finest ingredients, sourcing fruits and vegetables from trusted suppliers who share their values of sustainability and ethical practices. Innocent Drinks is dedicated to reducing its environmental impact, employing eco-friendly packaging and striving for carbon neutrality in its operations.

Core Values

• Quality: Ensuring every product meets the highest standards of taste and nutrition.
• Sustainability: Committed to environmentally friendly practices throughout the supply chain.
• Community: Engaging with local communities and supporting charitable initiatives.

Innocent Drinks also places a strong emphasis on innovation, regularly introducing new flavours and product lines to meet the evolving tastes of consumers. The company’s marketing approach is playful and engaging, resonating well with its target audience and fostering brand loyalty.

With a focus on health and wellness, Innocent Drinks aims to inspire people to make healthier choices while enjoying their beverages. The company continues to expand its reach, not only within the UK but also internationally, bringing its refreshing drinks to a global audience.

Innocent Drinks remains committed to transparency, providing clear information about its ingredients and production processes, ensuring customers can make informed choices. As they look to the future, Innocent Drinks is determined to maintain its position as a leader in the beverage industry, championing sustainability and quality in every bottle.