At a Glance
- Tasks: Drive social media growth for brands on TikTok and Instagram through innovative strategies.
- Company: Join Inner Circle Strategy, a dynamic team in Lagos & London.
- Benefits: Flexible freelance role with mentorship from industry leaders.
- Other info: Opportunity to work on diverse projects and enhance your content marketing skills.
- Why this job: Perfect for those passionate about social media and eager to learn and grow.
- Qualifications: 2-4+ years of experience in social media marketing and a knack for trends.
The predicted salary is between 30000 - 40000 £ per year.
Inner Circle Strategy is hiring across Social, PR and Marketing Strategy in Lagos & London. If you've got good taste, know how to execute (or will do everything to learn) and love variety, get in touch.
Fluency in UK/US pop culture required.
Time Commitment: Freelance
Experience Level: 2–4+ years
Only successful candidates will be contacted.
ABOUT THE ROLE
This role is ideal for someone who is looking to strengthen their skills in content marketing. There is ample opportunity to learn across a series of projects. This role is for someone who is obsessed with growth. You understand the TikTok and Instagram algorithms at a mechanical level, how content gets distributed, why some accounts scale and others plateau, and exactly what levers to pull to accelerate both. You have excellent taste and the analytical instincts to back it up. You will own social growth across a portfolio of brands and individual clients, building channels that compound.
Reporting line: This role reports directly to the Senior Content Strategist, with direct access to and mentorship from the Founder.
ROLE DESCRIPTION
- Growth strategy & channel scaling
- Own follower growth, reach, and engagement targets across client TikTok and Instagram accounts.
- Engineer content systems built for distribution, storytelling and aesthetics.
- Identify growth opportunities, replication patterns, and format opportunities.
- Run content experiments, analyse results, and double down on what scales.
- Adapt growth strategy by client and product feature, as brand accounts require different mechanics than individual talent.
- Content creation & creative direction
- Develop highly engaging content concepts rooted in platform-native behaviour and culture.
- Brief and direct graphic designers, videographers etc. to produce content aligned to your content plan.
- Know the difference between content that looks good and content that actually grows accounts.
- Create graphics in Canva, Figma and edit simple short form videos for TikTok, Instagram Reels and other equivalent platforms.
- Platform & algorithm understanding
- Know how to leverage TikTok and Instagram algorithm and product features, and stay ahead of changes and dates.
- Understand SEO, hashtag strategy, trending sounds and other technical tools.
- Know how to read platform analytics at a detailed level and draw actionable insights from our internal reports.
What We're Looking For
- A proven track record of growing TikTok and/or Instagram accounts.
- A true understanding of global trends, across the UK, US and Nigeria.
- Deep platform fluency: algorithm mechanics, content formats, distribution logic, analytics.
- High taste level combined with a growth mindset.
- Experience managing multiple accounts simultaneously across brand and talent clients.
- Analytical, fast-moving, and comfortable running and reading content experiments.
- Bonus: experience at a marketing or talent agency.
Freelance Social Media Growth Marketer in London employer: Inner Circle Strategy
Inner Circle Strategy is an exceptional employer for those passionate about social media marketing, offering a dynamic work culture that thrives on creativity and growth. With hybrid working options in vibrant London, employees benefit from direct mentorship from industry leaders, ample opportunities for skill enhancement, and the chance to work on diverse projects that challenge and inspire. Join us to be part of a team that values innovation and fosters personal development in the fast-paced world of social media.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Social Media Growth Marketer in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns. Use platforms like Instagram or TikTok to demonstrate your growth strategies in action.
✨Tip Number 3
Stay updated with trends! Follow industry leaders and keep an eye on emerging trends in social media. This knowledge will help you stand out during interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your growth mindset and platform fluency.
We think you need these skills to ace Freelance Social Media Growth Marketer in London
Some tips for your application 🫡
Show Your Passion for Growth:When you're writing your application, make sure to highlight your obsession with growth. Share specific examples of how you've successfully scaled social media accounts in the past. We want to see that you understand the mechanics behind TikTok and Instagram algorithms!
Tailor Your Content:Don’t just send a generic application! Tailor your content to reflect our brand's voice and the role you're applying for. Use language that resonates with us and shows you’ve done your homework on what we’re all about.
Be Creative and Analytical:We love creativity, but we also value analytical skills. In your application, mention how you've used data to inform your content strategies. Show us that you can balance aesthetics with performance – it’s all about that sweet spot!
Apply Through Our Website:Make sure to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at Inner Circle Strategy
✨Know Your Platforms Inside Out
Before the interview, make sure you’re well-versed in TikTok and Instagram algorithms. Be ready to discuss how content gets distributed and what strategies you've used to grow accounts. This shows you’re not just a fan of social media but understand the mechanics behind it.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where you’ve analysed data to drive growth. Bring along metrics or case studies that highlight your success in scaling accounts. This will demonstrate your analytical instincts and ability to back up your claims with evidence.
✨Be Ready to Discuss Content Creation
Think about the types of content that resonate on these platforms. Have a few ideas ready that align with current trends and showcase your creativity. Mention any tools you’re familiar with, like Canva or Figma, to show you can execute your ideas effectively.
✨Understand the Brand's Voice
Research Inner Circle Strategy and their clients before the interview. Be prepared to discuss how you would adapt your growth strategies to fit different brands. This shows you’re not only passionate about growth but also about aligning with the brand’s identity.
