At a Glance
- Tasks: Drive social media growth for brands on TikTok and Instagram through innovative strategies.
- Company: Join Inner Circle Strategy, a dynamic team in Lagos & London.
- Benefits: Flexible freelance role with mentorship from industry leaders.
- Other info: Opportunity to work on diverse projects and develop your skills.
- Why this job: Perfect for growth enthusiasts eager to learn and make an impact.
- Qualifications: 2-4+ years of experience in social media marketing and content creation.
The predicted salary is between 30000 - 40000 £ per year.
Let's work together? Inner Circle Strategy is hiring across Social, PR and Marketing Strategy in Lagos & London. If you've got good taste, know how to execute (or will do everything to learn) and love variety, get in touch.
Location: London (Hybrid Working)
Fluency in UK/US pop culture required
Time Commitment: Freelance
Experience Level: 2–4+ years
Only successful candidates will be contacted.
ABOUT THE ROLE
This role is ideal for someone who is looking to strengthen their skills in content marketing. There is ample opportunity to learn across a series of projects. This role is for someone who is obsessed with growth. You understand the TikTok and Instagram algorithms at a mechanical level, how content gets distributed, why some accounts scale and others plateau, and exactly what levers to pull to accelerate both. You have excellent taste and the analytical instincts to back it up. You will own social growth across a portfolio of brands and individual clients, building channels that compound.
Reporting line: This role reports directly to the Senior Content Strategist, with direct access to and mentorship from the Founder.
ROLE DESCRIPTION
- Growth strategy & channel scaling
- Own follower growth, reach, and engagement targets across client TikTok and Instagram accounts
- Engineer content systems built for distribution, storytelling and aesthetics
- Identify growth opportunities, replication patterns, and format opportunities
- Run content experiments, analyse results, and double down on what scales
- Adapt growth strategy by client and product feature, as brand accounts require different mechanics than individual talent
- Content creation & creative direction
- Develop highly engaging content concepts rooted in platform-native behaviour and culture
- Brief and direct graphic designers, videographers etc. to produce content aligned to your content plan
- Know the difference between content that looks good and content that actually grows accounts
- Create graphics in Canva, Figma and edit simple short form videos for TikTok, Instagram Reels and other equivalent platforms
- Platform & algorithm understanding
- Know how to leverage TikTok and Instagram algorithm and product features, and stay ahead of changes and dates
- Understand SEO, hashtag strategy, trending sounds and other technical tools
- Know how to read platform analytics at a detailed level and draw actionable insights from our internal reports
What We're Looking For
- A proven track record of growing TikTok and/or Instagram accounts
- A true understanding of global trends, across the UK, US and Nigeria
- Deep platform fluency: algorithm mechanics, content formats, distribution logic, analytics
- High taste level combined with a growth mindset
- Experience managing multiple accounts simultaneously across brand and talent clients
- Analytical, fast-moving, and comfortable running and reading content experiments
- Bonus: experience at a marketing or talent agency
Freelance Social Media Growth Marketer employer: Inner Circle Strategy
Inner Circle Strategy is an exceptional employer for those passionate about social media marketing, offering a dynamic work culture that thrives on creativity and collaboration. With hybrid working options in vibrant London, employees benefit from direct mentorship from industry leaders, ample opportunities for skill enhancement, and the chance to work on diverse projects that drive real growth across various brands. Join us to be part of a team that values innovation and personal development in the fast-paced world of social media.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Social Media Growth Marketer
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or through social media. Don’t be shy; drop them a message about your interest in social media growth marketing and see if they have any tips or know of openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in social media marketing. Include case studies of accounts you've grown, content you've created, and any analytics that demonstrate your impact. This will make you stand out!
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends and algorithm changes on TikTok and Instagram. Join relevant online communities or forums where you can share insights and learn from others in the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to tailor your application to highlight your understanding of growth strategies and your passion for social media. Let’s get you on board!
We think you need these skills to ace Freelance Social Media Growth Marketer
Some tips for your application 🫡
Show Your Passion for Growth:When you're writing your application, make sure to highlight your obsession with growth. Share specific examples of how you've successfully scaled social media accounts in the past. We want to see that you understand the mechanics behind TikTok and Instagram algorithms!
Tailor Your Content:Don’t just send a generic application! Tailor your content to reflect our brand's voice and the role you're applying for. Use language that resonates with us and shows you’ve done your homework on Inner Circle Strategy.
Be Creative and Engaging:Your application is your first piece of content we’ll see, so make it engaging! Use visuals or creative formats if appropriate, and don’t shy away from showcasing your taste level. Remember, we’re looking for someone who knows the difference between good content and great content!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Inner Circle Strategy
✨Know Your Platforms Inside Out
Before the interview, make sure you’re well-versed in TikTok and Instagram algorithms. Be ready to discuss how content gets distributed and what strategies you would use to grow accounts. Show them you understand the mechanics at a granular level!
✨Show Off Your Creative Side
Prepare a portfolio of your previous work that highlights your content creation skills. Bring examples of successful campaigns or posts that demonstrate your ability to engage audiences. They want to see your taste and creativity in action!
✨Be Ready to Analyse
Brush up on your analytical skills! Be prepared to discuss how you’ve used data to inform your growth strategies. They’ll likely ask about specific metrics you’ve tracked and how you’ve adapted your approach based on those insights.
✨Stay Current with Trends
Familiarise yourself with the latest trends in UK, US, and Nigerian pop culture. Be ready to discuss how these trends can influence content strategy. Showing that you’re in tune with what’s happening will set you apart from other candidates!
