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For Companies At a Glance
- Tasks: Drive growth and manage dealer accounts for top MI brands across the UK and Benelux.
- Company: Join inMusic, a leader in music technology with a passion for innovation.
- Benefits: Enjoy 24 days annual leave, private healthcare, and a £1,000 training allowance.
- Other info: Travel opportunities and a vibrant work culture await you!
- Why this job: Be part of a dynamic team that shapes the future of music technology.
- Qualifications: 5+ years sales experience in MI or audio tech, with strong product knowledge.
The predicted salary is between 50000 - 60000 £ per year.
inMusic is seeking an experienced and passionate Sales Manager to drive growth across dealer accounts for our industry-leading MI brands, including Akai Professional, Alesis, Alesis Drums, Moog Music, M-Audio, Headrush, and others. This role will manage dealers in the UK, Ireland and Benelux. The ideal candidate brings strong commercial acumen, deep product knowledge, and experience working with the MI dealer channel.
Key Responsibilities
- Manage dealer accounts and relationships in the designated markets.
- Achieve sales targets, strategies, and tactical action plans across the channel.
- Actively recruit and nurture direct dealer relationships.
- Conduct regular performance reviews with dealers, offering tools, content, and training to drive sell-through.
- Coordinate with marketing to activate campaigns and product demos at the local dealer level.
- Analyze sales performance, identify whitespace, and implement commercial initiatives tailored to MI verticals and dealer profiles.
- Support new product introductions with launch planning, demo support, and channel marketing strategies.
- Proactively work with the dealer network with regards to future planning of all aspects.
- Ensure that the dealers are compliant with our SDA requirements, inclusive of instore and online displays and merchandising.
- Maintain accurate CRM data, forecasts, and territory insights.
- Participate in trade events, roadshows, and local market activations as required.
Skills, Knowledge and Expertise
- 5+ years of sales experience in the MI or audio technology industry, with hands-on experience managing dealers.
- Deep familiarity with products for musicians, producers, and educators—especially synths, drum machines, interfaces, and digital production tools.
- Ability to juggle high-level strategic thinking with detailed tactical execution across complex territories.
- Fluent in English; other European languages a plus.
- Willingness to travel up to 40% of the time.
- Passion for music creation, instruments, and technology is essential.
Benefits
- 24 days annual leave (plus public holidays)
- Private healthcare
- Pension scheme
- inMusic UK Employee Assistance Programme
- Cycle To Work scheme
- Staff discount on inMusic products (for personal use only)
- £1,000 annual allowance for training and development
- Sick pay
Sales Manager – MI Brands (UK & Benelux) in Farnborough employer: inMusic
Contact Detail:
inMusic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager – MI Brands (UK & Benelux) in Farnborough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the MI industry. Attend trade events, roadshows, and local market activations to meet potential employers and dealers. Remember, it’s all about who you know!
✨Tip Number 2
Show off your product knowledge! When chatting with dealers or at events, share your insights on the latest gear and trends. This not only demonstrates your expertise but also shows your passion for music creation and technology.
✨Tip Number 3
Don’t be shy about following up! After meeting someone or having a great conversation, drop them a message to keep the connection alive. A simple 'great to meet you' can go a long way in building relationships.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to showcase your sales experience and dealer management skills in your conversations, as that’s what we’re looking for in a Sales Manager.
We think you need these skills to ace Sales Manager – MI Brands (UK & Benelux) in Farnborough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Manager role. Highlight your experience in managing dealer accounts and your knowledge of MI products. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for music and technology, and explain why you're the perfect fit for our team. We love hearing about your journey and what drives you.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you've driven sales growth or improved dealer relationships in the past. We appreciate concrete evidence of your success.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at inMusic
✨Know Your Products Inside Out
Make sure you have a solid understanding of the MI brands you'll be representing, like Akai Professional and Moog Music. Familiarise yourself with their features, benefits, and how they stand out in the market. This knowledge will not only impress your interviewers but also show your passion for the industry.
✨Showcase Your Sales Strategy Skills
Prepare to discuss specific sales strategies you've implemented in the past. Think about how you've managed dealer relationships and achieved sales targets. Be ready to share examples of how you've analysed performance and identified opportunities for growth in your previous roles.
✨Demonstrate Your Relationship-Building Abilities
Since this role involves managing dealer accounts, highlight your experience in nurturing relationships. Share stories that illustrate your ability to recruit dealers and provide them with the tools and training they need to succeed. This will show that you can effectively support and grow the dealer network.
✨Be Ready to Discuss Market Trends
Stay updated on current trends in the MI and audio technology industry. Be prepared to discuss how these trends could impact sales strategies and dealer relationships. Showing that you're knowledgeable about the market will demonstrate your commercial acumen and strategic thinking.