At a Glance
- Tasks: Lead product and brand marketing strategies to connect with creator communities.
- Company: Join inMusic, a dynamic company shaping the future of music technology.
- Benefits: Collaborative culture, creative environment, and opportunities for measurable impact.
- Other info: Work with cross-functional teams and enjoy a practical, creative workplace.
- Why this job: Make a difference for creators worldwide through innovative marketing strategies.
- Qualifications: Experience in product or brand marketing, strong communication skills, and a passion for music.
The predicted salary is between 59400 - 72600 £ per year.
We are seeking a Product & Brand Marketing Lead to shape how brands’ products, capabilities, and creator value propositions connect to the broader inMusic portfolio. This role bridges product strategy, brand positioning, audience insight, go-to-market planning, launch execution, and commercial alignment. The right candidate will be able to clarify positioning, build compelling narratives, align cross-functional stakeholders, and translate product and brand strategy into measurable market impact.
What You'll Do
- Develop product and brand marketing strategies that connect customer needs, market opportunities, product strengths, and inMusic commercial priorities.
- Define positioning, messaging, audience priorities, launch narratives, and go-to-market plans for products, campaigns, or portfolio initiatives.
- Partner with product management, brand, creative, content, web/e-commerce, paid media, CRM, sales, support, and analytics teams to deliver integrated launches and campaigns.
- Use market research, customer insight, product data, competitive analysis, and performance reporting to guide marketing decisions.
- Identify opportunities to extend product stories, creator audiences, content, and market insights across the broader inMusic portfolio.
- Create clear briefs, messaging frameworks, launch plans, stakeholder narratives, and performance readouts that help teams execute with focus.
- Help establish repeatable product and brand marketing practices that improve alignment, accountability, and measurable business outcomes.
What You Bring
- Experience in product marketing, brand marketing, go-to-market strategy, lifecycle marketing, e-commerce, or adjacent marketing leadership roles for consumer technology, music technology, creative software, hardware/software ecosystems, or related categories.
- Strong ability to translate product capabilities and customer insight into clear positioning, compelling messaging, and commercially relevant launch plans.
- Experience working with cross-functional teams across product, design, engineering, content, performance marketing, e-commerce, analytics, sales, and customer support.
- Commercial judgment and comfort using data, customer feedback, market intelligence, and competitive insight to shape priorities.
- Ability to manage ambiguity, reconcile different stakeholder viewpoints, and drive clarity around strategy, ownership, timing, and trade-offs.
- Excellent written and verbal communication skills, including executive-ready narrative development and practical briefing for creative and campaign teams.
- Interest in music creation, creator communities, and the role of technology in helping musicians, producers, performers, and DJs express themselves.
Why Join Us
- Work on brands and products used by creators, producers, performers, DJs, and musicians around the world.
- Help shape how inMusic reaches, serves, and grows creator communities across a global portfolio of brands.
- Join a practical, creative environment that values clear thinking, measurable impact, and cross-functional partnership.
Product & Brand Marketing Lead in Cambridge employer: InMusic
At inMusic, we are not just a company; we are a vibrant community of music enthusiasts dedicated to innovation and excellence in the music technology industry. As a European Financial Controller, you will thrive in a supportive work culture that values collaboration and creativity, with ample opportunities for professional growth and development. Enjoy a competitive benefits package, including generous annual leave, private healthcare, and a commitment to your continuous learning, all while being part of a forward-thinking organisation that encourages travel across Europe and embraces the transformative power of music.
