At a Glance
- Tasks: Lead paid media strategies and optimise campaigns across various digital channels.
- Company: Join a dynamic team at inMusic, shaping the future of music technology.
- Benefits: Competitive salary, creative environment, and opportunities to work with global brands.
- Other info: Collaborative culture with a focus on measurable results and career growth.
- Why this job: Make an impact on how creators connect with music technology worldwide.
- Qualifications: Experience in paid media and strong analytical skills required.
The predicted salary is between 58500 - 71500 £ per year.
We are looking for a Paid Media Lead to help shape and execute performance marketing strategy across the inMusic ecosystem. This role owns paid media planning, campaign execution, measurement, optimization, and cross-functional coordination across channels that may include paid social, search, display, video, retargeting, and full-funnel performance programs. The right candidate will combine analytical rigor, practical campaign expertise, and a creator-first understanding of how music technology audiences discover, evaluate, and purchase products.
What You'll Do
- Define and execute paid media strategies that support acquisition, conversion, lifecycle, launch, and revenue goals across relevant inMusic brands and digital properties.
- Plan, launch, optimize, and measure paid social, search, display, video, and retargeting campaigns across web, shop, and product-led customer journeys.
- Own campaign performance reporting, test planning, forecasting, and optimization recommendations.
- Develop practical experimentation plans across audiences, creative, messaging, landing pages, funnel stages, attribution, and incrementality.
- Partner with brand, product marketing, content, creative, e-commerce, analytics, CRM, and web teams to improve campaign effectiveness and customer experience.
- Identify opportunities to scale repeatable paid media practices, tooling, reporting, and governance across the inMusic portfolio.
- Guide agencies, partners, or internal contributors where appropriate, ensuring campaign quality, clear priorities, and accountable execution.
What You Bring
- Experience building and optimizing paid media programs across channels such as Google Ads, Meta, YouTube, search, display, paid social, retargeting, or similar performance platforms.
- Strong analytical skills and comfort using measurement frameworks, reporting tools, attribution models, A/B testing, incrementality concepts, and campaign-level performance data.
- Ability to translate performance insight into practical action plans that improve acquisition efficiency, revenue, conversion, retention, and ROI.
- Experience working cross-functionally with marketing, web/e-commerce, analytics, creative, content, product, and external partners.
- Budget ownership or budget pacing experience, with sound judgment around investment trade-offs and performance forecasting.
- Clear communication skills, strong attention to campaign quality, and the ability to explain recommendations to both marketing specialists and senior stakeholders.
- Interest in music technology, creator tools, audio products, or the culture of music creation.
Why Join Us
- Work on brands and products used by creators, producers, performers, DJs, and musicians around the world.
- Help shape how inMusic reaches, serves, and grows creator communities across a global portfolio of brands.
- Join a practical, creative environment that values clear thinking, measurable impact, and cross-functional partnership.
Paid Media Lead in Cambridge employer: InMusic
At inMusic, we are not just a company; we are a vibrant community of music enthusiasts dedicated to innovation and excellence in the music technology industry. As a European Financial Controller, you will thrive in a supportive work culture that values collaboration and creativity, with ample opportunities for professional growth and development. Enjoy a competitive benefits package, including generous annual leave, private healthcare, and a commitment to your continuous learning, all while being part of a forward-thinking organisation that encourages travel across Europe and embraces the transformative power of music.
