At a Glance
- Tasks: Lead product and brand marketing strategies to connect with creator communities.
- Company: Join a dynamic team at inMusic, shaping the future of music technology.
- Benefits: Full-time role with opportunities for creativity and impact in a global brand.
- Other info: Collaborative environment focused on measurable outcomes and community engagement.
- Why this job: Make a difference in the music industry while working with innovative products.
- Qualifications: Experience in product or brand marketing, especially in tech or creative sectors.
The predicted salary is between 59400 - 72600 £ per year.
Product & Brand Marketing Lead
Department
Ecommerce, Web & Digital Marketing
Employment Type
Full Time
Location
- Cambridge, UK
- Description
We are seeking a Product & Brand Marketing Lead to shape how brands’ products, capabilities, and creator value propositions connect to the broader in Music portfolio.
This role bridges product strategy, brand positioning, audience insight, go-to-market planning, launch execution, and commercial alignment.
The right candidate will be able to clarify positioning, build compelling narratives, align cross-functional stakeholders, and translate product and brand strategy into measurable market impact.
What You'll Do
- Develop product and brand marketing strategies that connect customer needs, market opportunities, product strengths, and in Music commercial priorities.
- Define positioning, messaging, audience priorities, launch narratives, and go-to-market plans for products, campaigns, or portfolio initiatives.
- Partner with product management, brand, creative, content, web/e-commerce, paid media, CRM, sales, support, and analytics teams to deliver integrated launches and campaigns.
- Use market research, customer insight, product data, competitive analysis, and performance reporting to guide marketing decisions.
- Identify opportunities to extend product stories, creator audiences, content, and market insights across the broader in Music portfolio.
- Create clear briefs, messaging frameworks, launch plans, stakeholder narratives, and performance readouts that help teams execute with focus.
- Help establish repeatable product and brand marketing practices that improve alignment, accountability, and measurable business outcomes.
What You Bring
- Experience in product marketing, brand marketing, go-to-market strategy, lifecycle marketing, e-commerce, or adjacent marketing leadership roles for consumer technology, music technology, creative software, hardware/software ecosystems, or related categories.
- Strong ability to translate product capabilities and customer insight into clear positioning, compelling messaging, and commercially relevant launch plans.
- Experience working with cross-functional teams across product, design, engineering, content, performance marketing, e-commerce, analytics, sales, and customer support.
- Commercial judgment and comfort using data, customer feedback, market intelligence, and competitive insight to shape priorities.
- Ability to manage ambiguity, reconcile different stakeholder viewpoints, and drive clarity around strategy, ownership, timing, and trade-offs.
- Excellent written and verbal communication skills, including executive-ready narrative development and practical briefing for creative and campaign teams.
- Interest in music creation, creator communities, and the role of technology in helping musicians, producers, performers, and DJs express themselves.
- Why Join Us
- Work on brands and products used by creators, producers, performers, DJs, and musicians around the world.
- Help shape how in Music reaches, serves, and grows creator communities across a global portfolio of brands.
- Join a practical, creative environment that values clear thinking, measurable impact, and cross-functional partnership.
- #J-18808-Ljbffr
Product & Brand Marketing Lead in Cambridge employer: inMusic Brands, Inc.
inMusic Brands, Inc. is an exceptional employer that values innovation and creativity in the music technology sector. With a strong commitment to employee growth, we offer substantial benefits such as private healthcare and an annual training allowance, fostering a supportive work culture that encourages professional development. Located in the vibrant UK market, our team thrives on collaboration and the opportunity to represent leading DJ brands at industry events, making it a rewarding place for passionate individuals to advance their careers.
