At a Glance
- Tasks: Define and execute customer lifecycle marketing strategies across various channels.
- Company: Join a leading music technology company that empowers creators worldwide.
- Benefits: Full-time role with competitive salary and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and measurable impact.
- Why this job: Shape the future of customer engagement in the vibrant music industry.
- Qualifications: Experience in CRM and customer engagement, with strong analytical skills.
The predicted salary is between 51750 - 63250 £ per year.
Customer Lifecycle & CRM Manager
Department
Ecommerce, Web & Digital Marketing
Employment Type
Full Time
Location
- Cambridge, UK
- Description
We are seeking a Customer Lifecycle & CRM Manager to help define and execute customer lifecycle marketing strategies across the in Music ecosystem.
This role owns lifecycle messaging programs across email, web, in-product, and related channels, helping drive customer activation, engagement, retention, adoption, and revenue growth.
The ideal candidate combines CRM expertise, customer insight, experimentation, and data-driven decision making to create effective customer journeys across multiple brands and product categories.
We are willing to consider senior level candidates for this position.
What You'll Do
- Define and execute lifecycle marketing strategies that improve activation, engagement, retention, and customer lifetime value.
- Build, launch, and optimize customer journeys across email, web, in-app, and related customer communication channels.
- Develop segmentation, targeting, personalization, and experimentation frameworks that improve campaign effectiveness.
- Partner with product, e-commerce, analytics, content, engineering, and marketing teams to align lifecycle programs with business priorities.
- Analyze campaign and customer performance data, identifying opportunities for optimization, cross-sell, upsell, and retention.
- Help improve CRM tooling, customer data quality, automation capabilities, and lifecycle marketing processes across the organization.
- Mentor and support team members while helping establish scalable lifecycle marketing best practices.
What You Bring
- Experience leading CRM, lifecycle marketing, retention, or customer engagement programs for e-commerce, subscription, software, technology, or customer-centric businesses.
- Strong understanding of segmentation, customer journey design, personalization, marketing automation, and performance measurement.
- Ability to translate data and customer insights into practical, measurable marketing actions.
- Strong stakeholder management skills and experience working across marketing, product, commercial, and technical teams.
- Excellent project management, communication, and prioritization skills.
- Interest in music technology, creator tools, subscriptions, or customer experience programs is advantageous.
- Why Join Us
- Work on brands and products used by creators, producers, performers, DJs, and musicians around the world.
- Help shape how in Music reaches, serves, and grows creator communities across a global portfolio of brands.
- Join a practical, creative environment that values clear thinking, measurable impact, and cross-functional partnership.
- #J-18808-Ljbffr
Customer Lifecycle & CRM Manager in Cambridge employer: inMusic Brands, Inc.
inMusic Brands, Inc. is an exceptional employer that values innovation and creativity in the music technology sector. With a strong commitment to employee growth, we offer substantial benefits such as private healthcare and an annual training allowance, fostering a supportive work culture that encourages professional development. Located in the vibrant UK market, our team thrives on collaboration and the opportunity to represent leading DJ brands at industry events, making it a rewarding place for passionate individuals to advance their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Lifecycle & CRM Manager in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for inMusic Brands, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like inMusic Brands, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with inMusic Brands, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at inMusic Brands, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Lifecycle & CRM Manager in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit inMusic Brands, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of inMusic Brands, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about inMusic Brands, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at inMusic Brands, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at inMusic Brands, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At inMusic Brands, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
