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For Companies At a Glance
- Tasks: Manage relationships with global DSP clients and drive programmatic revenue growth.
- Company: InMobi is a leading tech company revolutionising advertising and consumer engagement worldwide.
- Benefits: Enjoy opportunities for continuous learning, career progression, and a diverse work culture.
- Why this job: Join a dynamic team that values innovation and offers a chance to make a real impact.
- Qualifications: 5+ years in programmatic advertising with strong analytical and communication skills required.
- Other info: Be part of a global team that thrives on challenges and embraces diverse backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
About Us
InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content, and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere.
The Demand Partnerships Management (DPM) team at InMobi Exchange plays a pivotal role in driving programmatic revenue by managing relationships with Demand Side Platform (DSP) clients globally. The DPM team oversees all direct DSP integrations on the InMobi Exchange. The Senior Demand Partner Manager (DPM) will oversee a diverse portfolio of performance DSPs, cultivating relationships across their supply, demand, and product teams, uncovering growth opportunities, and scaling accounts to maximize potential.
Key Responsibilities
- Own and grow relationships with performance-focused DSPs across global markets.
- Serve as the primary contact for demand partners, managing daily operations and strategic initiatives.
- Analyze DSP performance metrics (win rates, CPM, CTR, eCPIs) and work with internal teams to improve traffic quality and auction mechanics.
- Partner with data science and yield teams to find opportunities for bid density, price optimization, and DSP-specific tuning.
- Collaborate with product, marketing, and operations teams to optimize account growth efforts.
- Work with Supply teams to identify high-performing inventory and improve exchange integrations.
- Develop and execute quarterly business plans with key partners, including opportunity mapping and growth initiatives.
- Stay informed on mobile programmatic trends to guide internal strategy.
Required Qualifications
- 5+ years in programmatic advertising, preferably in a performance DSP or UA/RT-driven organization.
- Proven success in managing and scaling strategic partnerships in ad tech or performance marketing.
- Deep understanding of performance UA metrics and optimization levers used by DSPs.
- Expertise in performance UA and retargeting, familiar with CPA, ROAS, LTV, SKAN, and incrementality.
- Analytical with experience in dashboards, cohort analysis, and performance metrics.
- Excellent communication and stakeholder management skills.
- Experience with SDK-based inventory and knowledge of MMPs (Adjust, Appsflyer, Kochava) is a plus.
- Ability to thrive in a fast-paced, global team environment.
The InMobi Culture
At InMobi, culture is an ethos reflecting our diverse backgrounds. We thrive on challenges, seize growth opportunities, and are guided by values of thinking big, passion, accountability, and ownership. We invest in your development through continuous learning and career progression with our 'Live Your Potential' program. InMobi is proud to be an Equal Employment Opportunity employer, providing reasonable accommodations for qualified individuals with disabilities.
Manager - Demand Partnerships employer: InMobi
Contact Detail:
InMobi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager - Demand Partnerships
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising and performance marketing. Understanding the current landscape will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the ad tech space, especially those working with DSPs. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights.
✨Tip Number 3
Prepare to discuss specific metrics and case studies from your previous roles that showcase your ability to manage and scale partnerships. Being able to articulate your successes will set you apart from other candidates.
✨Tip Number 4
Research InMobi's products and services thoroughly. Understanding their offerings and how they fit into the market will allow you to speak knowledgeably about how you can contribute to their goals during the interview process.
We think you need these skills to ace Manager - Demand Partnerships
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Manager - Demand Partnerships position. Tailor your application to highlight relevant experience in programmatic advertising and managing strategic partnerships.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 5+ years of experience in programmatic advertising, particularly any roles involving performance DSPs or user acquisition. Use specific examples to demonstrate your success in managing and scaling partnerships.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive decisions in previous positions. Mention any experience with performance metrics, dashboards, or cohort analysis that aligns with the job description.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also reflects your understanding of InMobi's culture and values. Discuss how your passion for growth and accountability aligns with their ethos, and express your enthusiasm for the opportunity.
How to prepare for a job interview at InMobi
✨Understand the Company and Its Products
Before your interview, take some time to research InMobi and its various platforms. Familiarise yourself with their advertising solutions and how they connect with consumers. This knowledge will help you demonstrate your genuine interest in the company and its mission.
✨Showcase Your Analytical Skills
Given the role's focus on performance metrics, be prepared to discuss your experience with data analysis. Bring examples of how you've used metrics like CPM, CTR, and eCPIs to drive decisions in previous roles. This will highlight your analytical mindset and ability to optimise performance.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about past experiences where you successfully managed DSP relationships or improved performance metrics. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Strong Communication Skills
As a primary contact for demand partners, effective communication is key. Be ready to discuss how you've managed stakeholder relationships in the past. Highlight your ability to convey complex information clearly and collaborate with cross-functional teams to achieve common goals.
