At a Glance
- Tasks: Design stunning email visuals and animations that captivate audiences.
- Company: Join Inlights, a fast-growing company revolutionising email personalisation.
- Benefits: Hybrid work, creative freedom, and opportunities for professional growth.
- Other info: Collaborative team environment focused on innovation and creativity.
- Why this job: Make your mark with impactful designs seen by millions globally.
- Qualifications: 2+ years in email or creative roles, strong Photoshop and Figma skills.
The predicted salary is between 30000 - 42000 £ per year.
About Inlights
You’ve seen email personalisation. You’ve never seen it used like this. At Inlights, we turn names, products, data and moments into high-impact personalised images and animations, purpose-built for email and CRM. Our work appears in inboxes for brands including Dr. Martens, Dunelm, Hotel Chocolat, Manchester United, Omaze, Halfords, Boden and more - reaching millions of customers globally. We’re growing fast, and we’re looking for an Email Designer who wants to specialise in beautiful, emotionally-led email creative - not generic templates.
The Role
As our Email Designer, you’ll design and build email-first visuals and animations that stop the scroll and make inboxes feel cinematic. This role is all about email as a creative canvas:
- Personalised hero imagery
- Animated GIFs built for inbox constraints
- Visual storytelling within real CRM and ESP environments
You’ll work closely with our Creative Director and Design Team, helping turn ideas into polished, production-ready email assets that perform at scale. You won’t just ‘make things look nice’. You’ll help shape how brands emotionally connect with customers through email.
Who You Are
This role is ideal for someone who:
- Cares deeply about craft, detail and storytelling.
- Wants their work seen by millions, not buried in folders.
- Enjoys fast iteration and creative problem-solving.
- Is excited by personalisation and data-driven creativity.
What You’ll Create
You’ll design and produce:
- Personalised email hero images.
- Animated GIFs optimised for email clients.
- ‘Name-in-scene’ visuals for major CRM campaigns.
- Email-first layouts and creative systems.
- Visual mock-ups and storyboards for pitches and concepts.
- On-brand creative adapted across CRM journeys.
Every asset you create will be built for real inboxes, real customers, and real impact.
Key Responsibilities
- Design personalised email visuals from concept to final delivery.
- Create high-quality animated GIFs and simple motion loops for email.
- Ensure creative works within email constraints (file size, formats, clarity).
- Adapt designs to different brands, guidelines and CRM use cases.
- Collaborate closely with designers, creative leadership and production teams.
- Take briefs and help translate ideas into strong visual executions.
- Iterate quickly based on feedback while maintaining quality.
- Help raise the creative bar for what email can look and feel like.
Skills & Experience
- Strong Photoshop and Figma skills.
- Understanding of email constraints (size, legibility, animation limits).
- A solid portfolio showing polished, production-ready work.
- Great attention to detail - visual, typographic and brand-led.
Experience Level
Minimum 2 years in an email, CRM or creative role. Agency or in-house experience welcome. We care more about quality and mindset than titles.
Nice-to-Haves
- Creating animated GIFs (After Effects, Photoshop or similar).
- Curiosity around personalisation, automation or AI-assisted workflows.
- Illustration, light motion, or image-generation experience.
Who You Are
You care about emotion as much as execution. You take pride in creating beautiful, considered work. You’re comfortable iterating fast without losing quality. You’re collaborative, curious and open to feedback. You want to specialise and be great at email design. You enjoy seeing your work live, used and performing.
Working at Inlights
- Hybrid role - work from home and/or our Manchester studio.
- A genuine chance to specialise and grow in email-first creativity.
- Small, ambitious, high-impact creative team.
- Work seen by millions of customers worldwide.
- Freedom to experiment, learn and push what email can be.
Graphic Designer in Manchester employer: inlights.io
Inlights is an exceptional employer located in Manchester, offering a hybrid work model that promotes a balanced lifestyle with two days in the studio and three days working from home. Our close-knit team fosters a collaborative work culture where your contributions are valued, and you will have the opportunity to take on more responsibility as you grow in your role, developing specialist skills in email design and HTML development while working with renowned brands.
StudySmarter Expert Advice🤫
We think this is how you could land Graphic Designer in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Inlights or similar companies. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your portfolio! Make sure it’s easily accessible and highlights your best work, especially anything related to email design. We want to see how you can create those stunning visuals that stop the scroll!
✨Tip Number 3
Prepare for the interview by understanding the company’s style and ethos. Dive into their past campaigns and think about how you can contribute to their mission of creating emotionally-led email creatives.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Graphic Designer in Manchester
Some tips for your application 🫡
Show Off Your Portfolio:Make sure to include a link to your portfolio that showcases your best work. We want to see your creativity and how you’ve tackled email design challenges in the past. Highlight projects that demonstrate your skills in personalisation and storytelling!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect how your experience aligns with our needs at Inlights. Mention specific projects or skills that relate to email visuals and animations.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who cares about craft and detail, so share your passion for email design and what excites you about this role. Authenticity goes a long way!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re keen on joining our team at Inlights!
How to prepare for a job interview at inlights.io
✨Know Your Craft Inside Out
Make sure you’re well-versed in Photoshop and Figma, as these are crucial for the role. Bring along your portfolio showcasing polished, production-ready work that highlights your attention to detail and storytelling skills.
✨Understand Email Constraints
Familiarise yourself with email-specific limitations like file size and animation limits. Be ready to discuss how you’ve tackled these challenges in past projects, as this will show your understanding of the medium.
✨Showcase Your Creative Process
Be prepared to walk through your design process from concept to final delivery. Discuss how you iterate based on feedback and how you collaborate with teams to create impactful visuals that resonate emotionally with customers.
✨Express Your Passion for Personalisation
Demonstrate your excitement for personalisation and data-driven creativity. Share examples of how you’ve used data to inform your designs and how you envision pushing the boundaries of email creativity at Inlights.
