At a Glance
- Tasks: Lead marketing projects and execute campaigns to boost Ledger's presence in APAC and US markets.
- Company: Join a pioneering tech company revolutionising digital ownership and crypto security.
- Benefits: Flexible work options, health support, financial growth opportunities, and personalised learning experiences.
- Why this job: Make a real impact in the fast-paced world of crypto and Web3.
- Qualifications: Experience in brand marketing, analytical skills, and a passion for the crypto ecosystem.
- Other info: Dynamic team culture with a focus on innovation and personal development.
The predicted salary is between 36000 - 60000 £ per year.
About Ledger
We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.
At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 million units already sold in 200 countries.
The team:
Join our Consumer/Wholesale Team to help grow Ledger's presence and success within the APAC and US markets.
What you’ll be doing
- Project Management: Lead the end-to-end creation of marketing assets, such as in-store displays and digital banners, managing the process from conceptualization to final delivery.
- Campaign Execution: Deploy global online and offline campaigns that drive sales from awareness to conversion within the US and Asia regions.
- Performance & Revenue Optimization: Rigorously monitor campaign ROI and performance data with the clear objective of maximizing revenue and identifying growth opportunities.
- Brand Guardianship: Ensure Ledger’s tone of voice and premium image are consistently maintained across all wholesale partner platforms.
- Cross-Functional & Partner Coordination: Serve as a key point of contact for external partners and internal teams (Sales, Design, Content) to ensure seamless project execution.
- Innovation: Apply a futuristic mindset by utilizing AI tools to streamline workflows and stay ahead of Web3 and NFT trends.
What we’re looking for
- Experience: Proven experience in online and offline brand marketing, with a background in client-facing or partner-facing roles.
- Analytical Rigor: Strong business acumen and a data-driven approach to performance analysis with a focus on revenue impact.
- Pragmatism: High level of common sense with excellent organizational abilities to find practical solutions to execution hurdles.
- Tech Savvy: A futuristic mindset with an appetite for the Crypto/Web3 ecosystem and comfort using AI to enhance productivity.
- Regional Expertise: Local knowledge of the Asia market and fluency in Chinese is considered a significant plus.
- Communication: Fluent English.
Benefits
At Ledger, we are dedicated to continually investing in our employees which is why we offer more than just salaries; we provide comprehensive compensation packages that include a wide range of benefits. Here are some of the benefits you can look forward to:
- Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week.
- Health & Wellness support - Health and Life Insurance.
- Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work.
- Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation.
- Learning & Development - A comprehensive suite of training solutions providing a personalised learning experience for every employee.
For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information.
We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you.
Channel Marketing APAC & US (f/m) in London employer: INKcredible Design & Printing
Contact Detail:
INKcredible Design & Printing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing APAC & US (f/m) in London
✨Tip Number 1
Get to know the company inside out! Research Ledger's products, values, and recent news. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories that highlight your skills. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Channel Marketing APAC & US (f/m) in London
Some tips for your application 🫡
Show Your Passion for Crypto: When you're writing your application, let your enthusiasm for the crypto and Web3 space shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the industry and its potential.
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing and project management. Use specific examples that demonstrate how you've successfully executed campaigns or managed projects, especially in client-facing roles.
Be Data-Driven: Since we value analytical rigor, include any metrics or data that showcase your impact in previous roles. Whether it’s campaign ROI or revenue growth, numbers speak volumes and show us you mean business!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at INKcredible Design & Printing
✨Know Your Stuff
Before the interview, dive deep into Ledger's mission and values. Understand their products and how they fit into the crypto landscape. This will not only show your enthusiasm but also help you connect your experience with their goals.
✨Showcase Your Analytical Skills
Since the role requires a data-driven approach, be prepared to discuss specific examples of how you've used analytics to drive marketing success in the past. Bring metrics or case studies that highlight your impact on revenue and performance.
✨Be Ready to Innovate
Ledger is all about pushing boundaries, so think of creative ideas or strategies you could bring to the table. Whether it’s using AI tools or new marketing tactics, showing your innovative mindset can set you apart from other candidates.
✨Communicate Clearly
Effective communication is key, especially when coordinating with cross-functional teams. Practice articulating your thoughts clearly and concisely, and be ready to demonstrate how you’ve successfully collaborated with others in previous roles.