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- Tasks: Lead marketing projects and campaigns for Ledger in APAC and US markets.
- Company: Join a pioneering tech company focused on digital ownership and innovation.
- Benefits: Flexible work options, health support, financial growth opportunities, and personal development.
- Why this job: Make a real impact in the fast-paced world of crypto and Web3.
- Qualifications: Experience in brand marketing, analytical skills, and a passion for technology.
- Other info: Dynamic team culture with a focus on creativity and problem-solving.
The predicted salary is between 36000 - 60000 £ per year.
About Ledger
We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.
At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 million units already sold in 200 countries.
The team: Join our Consumer/Wholesale Team to help grow Ledger's presence and success within the APAC and US markets.
What you’ll be doing
- Project Management: Lead the end-to-end creation of marketing assets, such as in-store displays and digital banners, managing the process from conceptualization to final delivery.
- Campaign Execution: Deploy global online and offline campaigns that drive sales from awareness to conversion within the US and Asia regions.
- Performance & Revenue Optimization: Rigorously monitor campaign ROI and performance data with the clear objective of maximizing revenue and identifying growth opportunities.
- Brand Guardianship: Ensure Ledger’s tone of voice and premium image are consistently maintained across all wholesale partner platforms.
- Cross-Functional & Partner Coordination: Serve as a key point of contact for external partners and internal teams (Sales, Design, Content) to ensure seamless project execution.
- Innovation: Apply a futuristic mindset by utilizing AI tools to streamline workflows and stay ahead of Web3 and NFT trends.
What we’re looking for
- Experience: Proven experience in online and offline brand marketing, with a background in client-facing or partner-facing roles.
- Analytical Rigor: Strong business acumen and a data-driven approach to performance analysis with a focus on revenue impact.
- Pragmatism: High level of common sense with excellent organizational abilities to find practical solutions to execution hurdles.
- Tech Savvy: A futuristic mindset with an appetite for the Crypto/Web3 ecosystem and comfort using AI to enhance productivity.
- Regional Expertise: Local knowledge of the Asia market and fluency in Chinese is considered a significant plus.
- Communication: Fluent English.
Benefits
At Ledger, we are dedicated to continually investing in our employees which is why we offer more than just salaries; we provide comprehensive compensation packages that include a wide range of benefits. Here are some of the benefits you can look forward to:
- Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week.
- Health & Wellness support - Health and Life Insurance.
- Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work.
- Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation.
- Learning & Development - A comprehensive suite of training solutions providing a personalised learning experience for every employee.
For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information.
We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you.
Channel Marketing APAC & US (f/m) employer: INKcredible Design & Printing
Contact Detail:
INKcredible Design & Printing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing APAC & US (f/m)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Ledger or similar companies. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your marketing expertise, especially in the crypto space. This will make you stand out and show that you're not just about words on a CV.
✨Tip Number 3
Prepare for interviews by understanding Ledger's mission and values. Be ready to discuss how your experience aligns with their goals of innovation and digital ownership. It’s all about showing you’re a perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Ledger team.
We think you need these skills to ace Channel Marketing APAC & US (f/m)
Some tips for your application 🫡
Show Your Passion for Digital Ownership: When writing your application, let us see your enthusiasm for digital ownership and the crypto world. Share any personal experiences or projects that highlight your interest in this space – it’ll make you stand out!
Tailor Your Application: Make sure to customise your CV and cover letter for the Channel Marketing role. Highlight relevant experience in brand marketing and project management, and don’t forget to mention any specific campaigns you've led that align with our mission.
Be Data-Driven: We love numbers! In your application, include examples of how you've used data to drive marketing decisions or optimise campaigns. This shows us you have the analytical rigor we’re looking for.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at INKcredible Design & Printing
✨Know Your Stuff
Before the interview, dive deep into Ledger's mission and values. Understand their products and how they fit into the crypto landscape. This will not only show your enthusiasm but also help you align your answers with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in brand marketing and project management. Be ready to discuss how you've successfully executed campaigns and optimised performance, especially in client-facing situations.
✨Be Data-Driven
Since analytical rigor is key for this role, come prepared with insights on how you've used data to drive decisions in previous campaigns. Discuss any tools or methods you've employed to measure ROI and performance metrics.
✨Embrace Innovation
Demonstrate your tech-savvy side by discussing how you've leveraged AI or other innovative tools in your work. Show that you're not just keeping up with trends in Web3 and NFTs, but actively engaging with them to enhance productivity.
