At a Glance
- Tasks: Build and scale a KOL network for Kraken Pro in Spain and Iberia.
- Company: Join Payward, the innovative parent company behind Kraken and other leading financial platforms.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic role in a fast-paced crypto environment with excellent career advancement potential.
- Why this job: Make an impact in the crypto space by driving user acquisition through influencer partnerships.
- Qualifications: Experience in building KOL networks and fluency in Spanish; knowledge of crypto is a plus.
The predicted salary is between 63000 - 77000 £ per year.
Building the Future of Open Finance. Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
The team Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
The opportunity:
- Build and scale a KOL/creator network in Spain, Iberia and other countries for Kraken Pro from the ground up.
- Drive new trading user acquisition through influencer and creator partnerships across the region.
- Own end-to-end relationship management with local KOLs, from sourcing to activation.
- Represent Kraken Pro's derivatives suite - perpetual futures, prop trading, margin - to top regional creators.
- Fix on-the-ground execution issues that block program performance and iterate fast.
- Set and own regional KOL acquisition targets and CAC efficiency.
- Partner cross-functionally with growth, marketing, and compliance teams.
- Benchmark and adapt a proven KOL playbook.
What You Bring:
- Proven track record building an influencer/KOL/creator network from scratch in Spain and/or the Iberia region.
- Fluent Spanish (Portuguese a plus), deep fluency in the local crypto/trading creator ecosystem.
- Experience acquiring trading users at scale with a clear eye on CAC.
- Hands-on, get-it-done approach - solves problems on the ground rather than escalating.
- High agency - owns regional strategy without waiting for global direction.
- Understanding of perpetual futures, margin, and prop trading products.
- Comfortable operating in a fast-moving, ambiguous, 24/7 crypto environment.
- Strong relationship-management and negotiation skills with creators/KOLs.
Nice to haves:
- Existing personal network of crypto KOLs/creators in Spain/Iberia and other countries.
- Prior KOL, growth, or influencer marketing role at a crypto exchange.
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitment: Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
KOL Lead, Spain & Iberia in London employer: Ink Foundation
Ink Foundation provides a vibrant work culture that encourages creativity and collaboration. Employees have access to cutting-edge projects and opportunities for professional growth in the rapidly evolving financial technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land KOL Lead, Spain & Iberia in London
✨Show Your Creative Side
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We think you need these skills to ace KOL Lead, Spain & Iberia in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ink Foundation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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How to prepare for a job interview at Ink Foundation
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
