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- Tasks: Lead PPC strategy and delivery, optimising campaigns and mentoring the team.
- Company: Join a growing digital marketing agency with a focus on practical results.
- Benefits: Flexible hours, hybrid work, extra holiday for your birthday, and ongoing training.
- Why this job: Make a real impact in shaping the PPC department and driving client success.
- Qualifications: 3+ years PPC experience, strong Google Ads skills, and excellent communication.
- Other info: Rapid progression opportunities and a supportive team culture.
The predicted salary is between 34000 - 51000 ÂŁ per year.
Salary: ÂŁ40,000 to ÂŁ60,000 depending on experience (plus performance-based incentives)
Location: Brentwood, Essex
Working pattern: Hybrid (3 days in the office, 2 days WFH)
Working hours: 8:30am to 5:00pm or 9:00am to 5:30pm
About Ink Digital
Ink Digital is a growing digital marketing agency based in Brentwood. We work across SEO, PPC, paid social, web and CRM, and we’re big on being practical, commercial, and doing work that properly moves the needle.
The opportunity
This is a hands-on role with real influence. You’ll lead PPC and paid media delivery across our client base, mentor the existing PPC team, and help shape what “great” looks like here, from processes and standards to reporting and how we package and grow retainers. There’s a clear progression path into a Head of Paid Media role as the department grows.
What you’ll be doing
- Strategy and delivery
- Own performance across Google Ads (Search, Shopping, Performance Max, Display, YouTube where relevant)
- Plan, build and optimise campaigns end to end
- Run audits and turn them into clear action plans (quick wins plus longer-term improvements)
- Improve account structure, testing frameworks, and account hygiene across the board
- Support paid social where needed (typically Meta, and sometimes LinkedIn depending on the client)
- Reporting, insight and measurement
- Build and maintain reporting dashboards (Looker Studio)
- Turn results into insights clients actually understand (not just charts)
- Work closely with SEO and web to improve tracking and measurement (GA4, GTM, conversion tracking, landing page performance)
- Spot opportunities for CRO improvements and better funnel performance
- Clients and commercial growth
- Lead PPC onboarding for new clients and set expectations properly from day one
- Join key client calls and confidently steer performance conversations
- Identify growth opportunities within accounts (new campaign types, landing pages, new markets, better budget allocation)
- Support the commercial side of PPC: forecasting, budgeting, and building retainers that make sense for both sides
- Team and department building
- Coach and upskill the current PPC team, raising the standard over time
- Create and improve internal processes, QA checks, templates and playbooks
- Help shape hiring plans as the department grows
- Bring ideas to improve how we sell and deliver PPC, without it becoming fluffy or over-complicated
About you
- Commercially minded and care about outcomes, not platform activity for the sake of it
- Take ownership and follow through without needing chasing
- Enjoy mentoring others and raising standards
- Can explain performance clearly to clients, including when results dip and what the plan is
- Like building things properly, process, templates, playbooks, not just firefighting
Experience we’re looking for
- Must have
- 3+ years PPC experience (agency side)
- Strong Google Ads experience across Search, Shopping and Performance Max
- Confident with GA4 and comfortable working with GTM (or closely alongside someone who is)
- Experience building reporting in Looker Studio (or similar)
- Strong communication skills, written and verbal
- Nice to have
- Microsoft Ads experience
- Meta ads experience (and ideally some LinkedIn exposure)
- Feed and Merchant Centre experience
- Experience working alongside SEO and web teams to improve landing page performance
- HubSpot experience (useful, not essential)
Benefits
- Flexible working hours (8:30 to 5:00 or 9:00 to 5:30)
- Summer working hours
- Hybrid working: 3 days office, 2 days WFH (with flexibility when needed)
- Office closed over Christmas (in addition to annual leave)
- Annual summer and Christmas socials
- Ongoing training and development
- Rapid progression opportunities as the department grows
- Free access to Headspace Business therapy support
- 1 extra holiday per year of service (capped at 5)
- A free day off for your birthday
How to apply
Email info@ink-digital.co.uk with your CV and a short note on:
- The types of accounts and budgets you’ve managed
- One campaign you’re proud of (anonymised is fine)
- Why you’d enjoy leading and building a PPC department at Ink
PPC Manager in Brentwood employer: Ink Digital
Contact Detail:
Ink Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager in Brentwood
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that PPC Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns. Include metrics and results to back it up. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common PPC questions. Think about how you’d explain your strategies and successes. We want to see your passion and expertise shine through when you chat with us!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to reach out directly. Don’t miss out on this opportunity!
We think you need these skills to ace PPC Manager in Brentwood
Some tips for your application 🫡
Show Your PPC Passion: When you're writing your application, let your enthusiasm for PPC shine through! Share specific examples of campaigns you've managed and what made them successful. We love seeing candidates who are genuinely excited about the work they do.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what really matters. Highlight your key achievements and how they relate to the role at Ink Digital.
Tailor Your Application: Make sure to customise your application for us! Mention how your experience aligns with our goals and values. This shows that you’ve done your homework and are genuinely interested in joining our team.
Follow the Application Instructions: Don’t forget to follow our application process closely! Email your CV and a short note as specified. It’s a simple step, but it shows us that you can follow directions and pay attention to detail.
How to prepare for a job interview at Ink Digital
✨Know Your PPC Stuff
Make sure you brush up on your Google Ads knowledge, especially around Search, Shopping, and Performance Max. Be ready to discuss specific campaigns you've managed and the results you've achieved. This will show that you’re not just familiar with the tools, but you know how to use them effectively.
✨Show Off Your Analytical Skills
Prepare to talk about how you’ve used data to drive decisions in your previous roles. Bring examples of reporting dashboards you've built, like in Looker Studio, and how you turned insights into actionable strategies. This will demonstrate your ability to not only analyse data but also communicate it clearly to clients.
✨Be a Team Player
Since this role involves mentoring and building a team, think of examples where you've successfully coached others or improved team processes. Highlight your experience in creating templates and playbooks that help streamline PPC operations. This shows you’re not just about individual success but also about lifting the whole team.
✨Understand Their Business
Research Ink Digital and their approach to PPC. Be prepared to discuss how you can align your strategies with their commercial goals and client expectations. Showing that you understand their business model and how you can contribute to their growth will set you apart from other candidates.
