At a Glance
- Tasks: Lead analytics projects, transform data into insights, and present findings to clients.
- Company: Join Inizio Evoke Comms, a leader in healthcare communications.
- Benefits: Personalised development plans, supportive culture, and opportunities for career growth.
- Other info: Diverse and inclusive workplace committed to your success.
- Why this job: Shape the future of healthcare communications with innovative analytics and AI tools.
- Qualifications: 4-6 years in analytics, strong communication skills, and a passion for data.
The predicted salary is between 60000 - 80000 £ per year.
Are you naturally curious about people, data and what drives behaviour? Do you love uncovering insights that shape strategy, influence decisions and tell compelling stories? Are you excited by the possibilities of AI, analytics and emerging technologies in healthcare communications? If so, we'd love to hear from you.
We're looking for an Insights & Analytics Manager to join our growing team at Inizio Evoke Comms Europe. This is an exciting opportunity for someone with experience in analytics, insights, research or digital measurement who wants to play a central role in helping some of the world's leading healthcare companies make smarter, more informed decisions.
As part of our specialist Insights & Analytics team, you'll work across a diverse portfolio of healthcare and pharmaceutical clients, transforming complex data into meaningful insights that influence communications strategies, campaigns and business decisions. From social listening and stakeholder analysis to digital performance measurement and market intelligence, you'll help uncover the stories behind the data and bring them to life through clear, actionable recommendations.
You'll partner closely with communications, strategy and client services teams to ensure insights are embedded throughout the planning, execution and evaluation of client programmes. You'll also have the opportunity to explore innovative approaches and emerging technologies, including AI-powered research and analytics tools, helping us continuously evolve our capabilities.
This highly valued role is perfect for someone who enjoys combining analytical rigour with creative thinking, working directly with clients and helping shape the future of data-driven healthcare communications. Whatever you're doing, your career will be our top priority. When you join, you'll receive a personalised development plan and support from senior leaders who are invested in helping you grow and achieve your career ambitions.
What will you be doing?
- Lead and manage multiple client analytics projects from inception to delivery
- Design and implement research methodologies that answer complex client questions
- Analyse and interpret social listening, stakeholder, digital and website performance data
- Transform data into compelling stories, insights and recommendations that drive action
- Present findings and strategic recommendations to clients and internal teams
- Partner with account teams to develop data-driven communications strategies and measurement frameworks
- Manage project scopes, timelines, budgets and deliverables with minimal supervision
- Stay at the forefront of industry trends, analytics technologies and AI-powered tools
- Contribute to new business opportunities through research, insights and pitch support
- Support and mentor junior team members, helping to develop team capabilities and best practices
- Drive innovation and continuous improvement within the Insights & Analytics function
Are you right for the job?
- Have a passion for turning data into meaningful insights and actionable recommendations
- Enjoy solving complex problems and uncovering the 'why' behind audience behaviour
- Thrive in a collaborative environment where curiosity, innovation and fresh thinking are encouraged
- Are confident communicating data and insights to both technical and non-technical audiences
- Can manage multiple priorities while maintaining exceptional attention to detail
- Enjoy working directly with clients and building trusted relationships
- Want to help shape the future of analytics within healthcare communications
What are we looking for?
Essential
- Bachelor's degree in Analytics, Marketing, Communications, Business, Data Science or a related discipline
- Approximately 4–6 years' experience in analytics, insights, research or a data-focused role
- Experience using social listening and audience intelligence platforms such as Brandwatch, Meltwater, Sprinklr, Hootsuite or similar tools
- Familiarity with AI tools such as Claude, Codex or similar platforms
- Experience with Boolean search methodologies and advanced research techniques
- Strong understanding of digital analytics and website performance metrics, including Google Analytics or equivalent platforms
- Experience designing and conducting research projects using a range of qualitative and quantitative methodologies
- Excellent presentation, storytelling and communication skills
- Proven ability to manage multiple projects simultaneously and deliver to deadlines
- Strong stakeholder management skills with the confidence to work directly with clients
- Experience translating complex datasets into clear business recommendations
- Strong attention to detail and commitment to delivering high-quality work
Desirable
- Experience working within healthcare communications, healthcare marketing or pharmaceutical environments
- Knowledge of SEO, digital measurement and benchmarking tools such as SEMrush
- Experience with coding, scripting, APIs or data visualisation tools
- Google Analytics 4 (GA4) or other relevant analytics certifications
What is important to us?
At Inizio Evoke Comms, we are driven by curiosity, creativity and expertise to craft compelling stories that make health more human. Our values guide us every day: We Excel, We Empower, We Explore, We Energise. Trust and accountability underpin everything we do and we strive to create a supportive, progressive culture where our people can thrive and lead happier, healthier lives at work. Diversity and inclusion are central to our success. We continuously review our practices to ensure they are equitable and inclusive, enabling us to deliver smarter, more creative solutions for clients. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
Digital Insights & Analytics Manager employer: Inizio Evoke
At Inizio Evoke Comms, we pride ourselves on fostering a dynamic and inclusive work environment where curiosity and creativity thrive. As a Digital Insights & Analytics Manager, you'll not only have the opportunity to work with leading healthcare clients but also benefit from personalised development plans and mentorship from senior leaders dedicated to your career growth. Our commitment to diversity and innovation ensures that every team member can contribute meaningfully while enjoying a supportive culture that values well-being and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Insights & Analytics Manager
✨Get Involved in Data Science Meetups
Tap into local data science meetups or workshops to connect with fellow enthusiasts and professionals. These events are goldmines for networking, and sometimes even lead directly to job openings at companies like Inizio Evoke!
✨Show Off Your Projects
Start building a public portfolio showcasing your data science projects on platforms like GitHub or personal websites. Highlight unique analyses or models you've developed. This not only demonstrates your skills but also gets your name out there for roles like Digital Insights & Analytics Manager at Inizio Evoke.
✨Leverage Professional Networks
Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like Inizio Evoke.
✨Apply Directly through Our Website
When you find a suitable opening like Digital Insights & Analytics Manager at Inizio Evoke, make sure to apply directly through our website. It gives you an edge and shows you're keen to join our team. Plus, who doesn’t love a direct application? It’s easier than navigating through job boards!
We think you need these skills to ace Digital Insights & Analytics Manager
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at Inizio Evoke, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Inizio Evoke. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Inizio Evoke
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Inizio Evoke!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
