At a Glance
- Tasks: Manage and optimise paid media campaigns across various platforms for impactful client results.
- Company: Join Inizio Evoke, a health-focused company that values creativity and empathy.
- Benefits: Flexible part-time hours, remote work options, and a chance to make a difference.
- Why this job: Be part of a team that makes health more human through innovative marketing strategies.
- Qualifications: Experience with paid social campaigns and strong analytical skills are a plus.
- Other info: Diverse and inclusive workplace encouraging applicants from all backgrounds.
The predicted salary is between 24000 - 36000 £ per year.
Duration: Freelance
Location: Remote / Hybrid offices available in London / Manchester / Macclesfield
About Inizio Evoke
At Inizio Evoke, we put the soul into science, use empathy as our measure of excellence and commit to only brave action – because health deserves so much more. Our health first, sector second approach covers the full spectrum of marketing and communications, using insight-driven creativity to inspire meaningful behaviour change across multiple channels and audiences. We believe everyone has a purpose at Inizio Evoke, and it’s everyone’s role to Make Health More Human™.
Position overview
The Paid Media Manager will support the planning, execution, optimisation, and reporting of paid media programmes for clients. This role combines hands-on channel delivery with the ability to contribute to paid media strategy where appropriate, working in close partnership with Client Service and cross-functional teams. This role requires a self-starter who can manage priorities independently, anticipate issues, and maintain delivery standards with limited oversight. This is a part-time / 3 days per week role.
Key responsibilities
- Manage and optimise campaigns across paid social (Meta, LinkedIn) and Google Ads (Search and Display), as well as Amazon and Spotify ensuring performance and budget pacing remain on track
- Contribute to paid media strategy and channel recommendations, including audience approach, channel mix, measurement considerations, and learning agendas
- Develop media plans and campaign structures aligned to client objectives and wider omnichannel activity
- Monitor KPIs and performance trends, identifying optimisation actions and communicating implications clearly
- Provide timely performance updates, reporting, and commentary tailored to client needs (weekly/quarterly as required)
- Maintain strong execution standards, including campaign QA, platform setup checks, and tracking hygiene in partnership with relevant teams
- Support new business activity by contributing to paid media strategy, campaign architecture, and performance insights
- Collaborate with internal teams (e.g., Client Service, Strategy, Creative, Operations) to ensure integrated delivery
Skills and experience
- Demonstrated experience managing paid social campaigns (Meta, LinkedIn), including optimisation against defined KPIs
- Working knowledge of Google Ads (Search and Display)
- Strong analytical capability, with confidence interpreting platform data and producing clear insights (Excel/Google Sheets)
- Confident client-facing communication, including presenting recommendations and performance narratives
- Strong organisational skills and attention to detail
Don’t meet every job requirement? That’s okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role, but your experience doesn’t perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
Paid Media Manager (Freelance - Part-time, 3 days/week) (Hiring Immediately) in Brighton employer: Inizio Evoke
Contact Detail:
Inizio Evoke Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Manager (Freelance - Part-time, 3 days/week) (Hiring Immediately) in Brighton
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Paid Media Manager role. You never know who might have a lead or can put in a good word for you!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Include metrics and results to demonstrate your impact. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Inizio Evoke is all about making health more human, so think about how your experience aligns with their mission. Tailor your answers to show you're a perfect fit!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in the role and the company. Let's get you that freelance gig!
We think you need these skills to ace Paid Media Manager (Freelance - Part-time, 3 days/week) (Hiring Immediately) in Brighton
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Media Manager role. Highlight your experience with paid social campaigns and Google Ads, as well as any relevant achievements that align with our mission at Inizio Evoke.
Showcase Your Analytical Skills: We love data-driven decision-making! Include examples of how you've used analytics to optimise campaigns in the past. This will show us you can monitor KPIs and make informed recommendations.
Be Clear and Concise: When writing your application, keep it straightforward. Use bullet points where possible and avoid jargon. We want to see your skills and experience shine through without any fluff!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity right away.
How to prepare for a job interview at Inizio Evoke
✨Know Your Platforms
Make sure you brush up on your knowledge of paid social platforms like Meta and LinkedIn, as well as Google Ads. Be ready to discuss specific campaigns you've managed, the strategies you used, and how you optimised them for performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical capabilities. Bring examples of how you've interpreted data from campaigns and turned those insights into actionable recommendations. Being able to talk numbers will impress them!
✨Communicate Clearly
Since this role involves client-facing communication, practice presenting your ideas and performance narratives clearly and confidently. Think about how you can tailor your communication style to different audiences.
✨Be a Self-Starter
Highlight your ability to manage priorities independently. Share examples of how you've anticipated issues in past roles and maintained high delivery standards with minimal oversight. They’ll want to see that you can take initiative!