At a Glance
- Tasks: Lead digital marketing strategies to boost organic growth and optimise user experience.
- Company: Join a fast-growing EdTech company dedicated to breaking language barriers.
- Benefits: Remote work, competitive salary, and opportunities for professional development.
- Other info: Collaborative team environment with regular meet-ups and exciting projects.
- Why this job: Make a real impact on learners worldwide while honing your digital marketing skills.
- Qualifications: Proven experience in SEO, CRO, and managing paid media campaigns.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Our client is a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier. Currently heavily reliant on paid acquisition to drive growth, they are looking for a strategic Digital Marketing Manager to build their passive lead generation engine, reduce cost per acquisition and optimise the digital experience for their prospects.
The opportunity
This is a pivotal role for someone who wants to make their mark on a rapidly growing company - with a view of helping as many learners across the globe as possible. As a purpose and data-driven marketer, you will be responsible for developing their organic presence, optimising their digital conversion funnel and making their paid media work smarter, not harder. They do everything in-house, so they are looking for a technically skilled and strategic Digital Marketing Manager to help build sustainable growth through SEO / GEO optimisation, conversion rate optimisation and intelligent paid media management.
What success looks like
- Organic traffic growth: Increase qualified organic traffic by 150% within 12 months
- Conversion rate improvement: Improve conversion rate of high intent website form fills by 30% within 6 months and subsequent Opportunities by 12%
- Cost per acquisition reduction: Reduce blended CPA by 30% through improved organic and paid mix
- Lead quality enhancement: Improve lead-to-opportunity conversion rate through better targeting and qualification
- Revenue attribution: Establish clear attribution model showing marketing's contribution to pipeline and revenue
Skills and experience
Essential skills - advanced expertise:
- SEO and GEO strategy and implementation
- Content and link building strategy for SEO and GEO
- Google Ads, Microsoft Bing Ads, YouTube advertising
- Paid social media tools, for example, Facebook Business Manager, LinkedIn Campaign
- Google analytics 4 and search console
- Data analysis and reporting
- Agile and fast-paced
- High standards and a keen eye for detail
Essential skills - proficient experience:
- Local and international SEO
- UTM tracking and campaign attribution
Experience requirements:
- Digital marketing experience with demonstrated success in SEO, CRO and paid media
- Proven track record of building organic traffic and improving conversion rates
- Experience managing monthly paid media budgets and reducing CPA
- Data-driven mindset with experience using analytics to drive decision-making
- Strong track record of cross-team collaboration, aligning marketing initiatives with wider business objectives
- Experience thriving in agile, fast-paced environments, with excellent communication skills and high standards of delivery
Working arrangements
- All company meetings, usually in Birmingham, circa every six weeks
- Marketing team meetings, usually in Birmingham, every month
- Opportunities to visit our learners at schools, colleges, etc.
- Opportunities to attend our exhibitions
- The majority of time spent working from home with collaboration via Microsoft Teams
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: E-Learning Providers, Education, and Language Schools
Digital Marketing Manager - Remote in London employer: Inizio Engage
Inizio Engage is an exceptional employer for those seeking to make a meaningful impact in the EdTech sector. With a strong focus on employee growth and collaboration, the company fosters a dynamic work culture that encourages innovation and strategic thinking. As a remote Digital Marketing Manager, you will enjoy the flexibility of working from home while also having opportunities to engage with learners and attend team meetings in Birmingham, ensuring a balance of autonomy and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Remote in London
✨Tip Number 1
Network like a pro! Reach out to people in the EdTech space, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your digital marketing successes, especially in SEO and paid media. Use real data to demonstrate how you've improved traffic and conversion rates.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Be ready to discuss how you can help them optimise their digital experience and reduce CPA based on your past experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Marketing Manager - Remote in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the skills and experiences mentioned in the job description. Highlight your expertise in SEO, CRO, and paid media management to show us you’re the perfect fit for our Digital Marketing Manager role.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about EdTech and how your strategic mindset can help us unlock the potential of learners worldwide. Keep it engaging and relevant!
Showcase Your Data Skills:Since we’re all about data-driven decisions, make sure to include examples of how you've used analytics to improve marketing outcomes. We want to see your ability to drive growth through insights!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at Inizio Engage
✨Know Your SEO Inside Out
Make sure you brush up on your SEO and GEO strategies before the interview. Be ready to discuss specific tactics you've used in the past to increase organic traffic and improve conversion rates. This role is all about data-driven decisions, so come armed with examples of how your strategies have led to measurable success.
✨Showcase Your Data Skills
Since this position requires a strong data analysis background, prepare to talk about your experience with Google Analytics 4 and other reporting tools. Bring along some insights or reports you've generated that demonstrate your ability to track performance and optimise campaigns effectively.
✨Demonstrate Your Strategic Thinking
This role is pivotal for the company's growth, so be ready to share your vision for building a passive lead generation engine. Discuss how you would approach reducing cost per acquisition and optimising the digital experience for prospects. Think strategically and show how you can align marketing initiatives with broader business objectives.
✨Be Ready for Collaboration Questions
Given the emphasis on cross-team collaboration, prepare to discuss how you've worked with other departments in the past. Share examples of successful projects where you aligned marketing efforts with sales or product teams, highlighting your communication skills and ability to thrive in an agile environment.
