Digital Marketing Manager - Remote

Our client is a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier. Currently heavily reliant on paid acquisition to drive growth. They are looking for a strategic Digital Marketing Manager to build their passive lead generation engine, reduce cost per acquisition and optimise the digital experience for their prospects. The opportunity This is a pivotal role for someone who wants to make their mark on a rapidly growing company – with a view of helping as many learners across the globe as possible. As a purpose and data-drive marketer, you\’ll be responsible for developing their organic presence, optimising their digital conversion funnel and making their paid media work smarter, not harder. They do everything in-house, so they are looking for a technically skilled and strategic Digital Marketing Manager to help build sustainable growth through SEO / GEO optimisation, conversion rate optimisation and intelligent paid media management. What success looks like Organic traffic growth: Increase qualified organic traffic by 150% within 12 months Conversion rate improvement: Improve conversion rate of high intent website form fills by 30% within 6 months and subsequent Opportunities by 12% Cost per acquisition reduction: Reduce blended CPA by 30% through improved organic and paid mix Lead quality enhancement: Improve lead-to-opportunity conversion rate through better targeting and qualification Revenue attribution: Establish clear attribution model showing marketing\’s contribution to pipeline and revenue Skills and experience Essential skills – advanced expertise * SEO and GEO strategy and implementation * Content and link building strategy for SEO and GEO * Google Ads, Microsoft Bing Ads, YouTube advertising * Paid social media tools, for example, Facebook Business Manager, LinkedIn Campaign * Google analytics 4 and search console * Conversion rate optimisation * Data analysis and reporting * Agile and fast-paced * Excellent communication skills * High standards and a keen eye for detail Essential skills – proficient experience * Local and international SEO * UTM tracking and campaign attribution * Google Tag Manager * Website user journey development Experience requirements * Digital marketing experience with demonstrated success in SEO, CRO and paid media * Proven track record of building organic traffic and improving conversion rates * Experience managing monthly paid media budgets and reducing CPA * Data-driven mindset with experience using analytics to drive decision-making * Strong track record of cross-team collaboration, aligning marketing initiatives with wider business objectives * Experience thriving in agile, fast-paced environments, with excellent communication skills and high standards of delivery Working arrangements Hybrid working model includes: * All company meetings, usually in Birmingham, circa every six weeks * Marketing team meetings, usually in Birmingham, every month * Opportunities to visit our learners at schools, colleges, etc * Opportunities to attend our exhibitions * The majority of time spent working from home with collaboration via Microsoft Teams