At a Glance
- Tasks: Lead digital marketing strategies to boost organic growth and optimise user experience.
- Company: Join a fast-growing EdTech company on a mission to break language barriers.
- Benefits: Work remotely, competitive salary, and opportunities for professional development.
- Other info: Collaborative team environment with regular meetings and opportunities to engage with learners.
- Why this job: Make a real impact by helping learners worldwide while advancing your marketing career.
- Qualifications: Proven experience in SEO, CRO, and managing paid media campaigns.
The predicted salary is between 40000 - 50000 £ per year.
Join to apply for the Digital Marketing Manager - Remote role at Inizio Engage. Our client is a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier. They are looking for a strategic Digital Marketing Manager to build their passive lead generation engine, reduce cost per acquisition and optimise the digital experience for their prospects.
This is a pivotal role for someone who wants to make their mark on a rapidly growing company - with a view of helping as many learners across the globe as possible. As a purpose and data-driven marketer, you will be responsible for developing their organic presence, optimising their digital conversion funnel and making their paid media work smarter, not harder.
They do everything in-house, so they are looking for a technically skilled and strategic Digital Marketing Manager to help build sustainable growth through SEO / GEO optimisation, conversion rate optimisation and intelligent paid media management.
What success looks like:- Organic traffic growth: Increase qualified organic traffic by 150% within 12 months
- Conversion rate improvement: Improve conversion rate of high intent website form fills by 30% within 6 months and subsequent Opportunities by 12%
- Cost per acquisition reduction: Reduce blended CPA by 30% through improved organic and paid mix
- Lead quality enhancement: Improve lead-to-opportunity conversion rate through better targeting and qualification
- Revenue attribution: Establish clear attribution model showing marketing's contribution to pipeline and revenue
Essential skills - advanced expertise:
- SEO and GEO strategy and implementation
- Content and link building strategy for SEO and GEO
- Google Ads, Microsoft Bing Ads, YouTube advertising
- Paid social media tools, for example, Facebook Business Manager, LinkedIn Campaign
- Google analytics 4 and search console
- Data analysis and reporting
- Agile and fast-paced
- High standards and a keen eye for detail
Essential skills - proficient experience:
- Local and international SEO
- UTM tracking and campaign attribution
Experience requirements:
- Digital marketing experience with demonstrated success in SEO, CRO and paid media
- Proven track record of building organic traffic and improving conversion rates
- Experience managing monthly paid media budgets and reducing CPA
- Data-driven mindset with experience using analytics to drive decision-making
- Strong track record of cross-team collaboration, aligning marketing initiatives with wider business objectives
- Experience thriving in agile, fast-paced environments, with excellent communication skills and high standards of delivery
All company meetings, usually in Birmingham, circa every six weeks. Marketing team meetings, usually in Birmingham, every month. Opportunities to visit our learners at schools, colleges, etc. Opportunities to attend our exhibitions. The majority of time spent working from home with collaboration via Microsoft Teams.
Seniority level: Mid-Senior levelEmployment type: Full-time
Job function: Marketing
Industries: E-Learning Providers, Education, and Language Schools.
Digital Marketing Manager - Remote in Cardiff employer: Inizio Engage
Inizio Engage is an exceptional employer that fosters a dynamic and collaborative work culture, where innovation and strategic thinking are highly valued. With a strong commitment to employee growth, we offer extensive professional development opportunities and the chance to lead impactful projects in the international healthcare sector. Located in a vibrant area, our team enjoys a supportive environment that encourages work-life balance and meaningful contributions to global health.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Remote in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Inizio Engage and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Inizio Engage are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Inizio Engage on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Inizio Engage. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager - Remote in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Inizio Engage. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Inizio Engage:Show us that you’ve done your homework! In your application, briefly mention what you admire about Inizio Engage’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Inizio Engage
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Inizio Engage will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Inizio Engage, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
