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- Tasks: Lead content development for sales enablement, creating impactful resources for client engagement.
- Company: Join Engage XD, a dynamic communications group focused on inspiring change through innovative experiences.
- Benefits: Enjoy 25 days off, hybrid work, private medical insurance, and a great compensation package.
- Why this job: Be part of a creative team that values empowerment and collaboration while making a real impact.
- Qualifications: Experience in content strategy, strong writing skills, and knowledge of sales processes are essential.
- Other info: We value authenticity and alignment with our core values.
The predicted salary is between 43200 - 72000 £ per year.
This is an exciting opportunity within a newly formed department dedicated to enhancing how we engage with clients and prospects through compelling, impactful content.
As a Content Development Director, you will guide our sales enablement strategy forward, leading on content development programmes that connect our experiential, learning, and employee engagement solutions to client needs to build a library of resources that empower our Delivery, Client Engagement, and Growth Teams and showcase our business\’s unique value.
To be successful in this position, you need to have experience with storytelling combined with a solid grasp of proposal and pitch processes and the ability to support winning teams through the development of creds, case studies, and other captivating content.
You will lead our efforts in ensuring we have high-quality assets to support our relationship development and sales conversations.
Reporting to: Chief Growth Officer
What you\’ll do …
Content Creation and Management
- Develop a variety of sales enablement content including creds, pitch decks, case studies, and articles that powerfully explain our offering.
- Through collaboration with our internal Client Engagement and Growth Teams, you will ensure our content aligns with our goals and target audience needs.
- Shape content to highlight needs and goals of our clients, communicating our ability to deliver experiences that inspire a lasting change in attitude, behaviour, and performance.
- Build a dynamic content library helping our sales teams access relevant, impactful information and materials on demand.
Pitch and Proposal Facilitation
- Be an important partner on all new pitches (in some cases proposals).
- Collaborate with Pitch Lead to understand the brief, suggesting existing assets available to support efforts and adapting content to be more specific to the clients\’ needs.
- Draft certain elements of the pitch response.
What you\’ll need to have …
- Experience in a Content Strategy/Development or Sales Enablement role, a bonus if gained within a creative, marketing, or experience design agency environment.
- A high standard in writing and editing skills and the ability to create clear, engaging content.
- Working knowledge or industry expertise in one of our core offerings of Experiential, Learning, or Employee Engagement.
- An understanding of sales processes and creating content to support every type of sales conversation including RFPs and pitches.
- Experience in project management and balancing multiple content projects simultaneously.
- Experience presenting to different audiences.
- An authenticity and ability to maintain trust.
Engage XD is an unusually shaped communications group that creates experiences that inspire lasting change. We partner with clients to provide employee engagement, learning and training solutions, scientific engagement, and capability building, all underpinned by applied behavioural science. We engage internal and external audiences through the creation and delivery of live and virtual experiences, film, digital, and immersive content.
Our family of brands is made up of: Emota, Forty1, and Nazarѐ.
We believe in our values: We empower everyone | We rise to the challenge | We work as one | We ask what if | We do the right thing , and we will ask you how your personal values align to ours.
Benefits …
- Great compensation package.
- 25 days\’ annual leave plus public holidays, company closure over Christmas plus a personal day.
- Volunteering leave.
- Private Medical Insurance.
- Life Insurance.
- Pension Scheme.
- Hybrid working.
- Group Income Protection.
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Content Development Director (Sales Enablement) employer: Inizio Engage XD
Contact Detail:
Inizio Engage XD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Development Director (Sales Enablement)
✨Tip Number 1
Familiarize yourself with our core offerings in Experiential, Learning, and Employee Engagement. Understanding these areas will help you tailor your approach and demonstrate how your content development experience aligns with our needs.
✨Tip Number 2
Showcase your storytelling skills by preparing examples of past projects where you successfully created engaging content for sales enablement. This will highlight your ability to connect with clients and prospects effectively.
✨Tip Number 3
Network with professionals in the industry, especially those who have experience in sales enablement or content strategy. Engaging with others can provide insights into best practices and may even lead to referrals.
✨Tip Number 4
Prepare to discuss your project management skills during the interview. Being able to balance multiple content projects is crucial for this role, so be ready to share specific examples of how you've managed similar tasks in the past.
We think you need these skills to ace Content Development Director (Sales Enablement)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Content Development Director position. Understand the key responsibilities and required skills, especially around storytelling, content creation, and sales enablement.
Showcase Relevant Experience: In your application, highlight your experience in content strategy or development, particularly in a sales enablement context. Provide specific examples of how you've created impactful content that aligns with client needs.
Demonstrate Writing Skills: Since high writing and editing standards are crucial for this role, include samples of your writing or links to relevant work. Make sure your application materials are clear, engaging, and free of errors.
Align with Company Values: Research Engage XD's values and think about how your personal values align with theirs. Be prepared to discuss this alignment in your application or during an interview, as it shows cultural fit and authenticity.
How to prepare for a job interview at Inizio Engage XD
✨Showcase Your Storytelling Skills
As a Content Development Director, storytelling is key. Prepare examples of how you've used storytelling to create compelling content in past roles. Be ready to discuss specific projects where your narrative approach made a significant impact.
✨Understand the Sales Process
Familiarize yourself with the sales enablement process and how content supports it. Be prepared to discuss how you can create content that aligns with different stages of the sales cycle, including RFPs and pitches.
✨Demonstrate Collaboration Experience
This role requires working closely with various teams. Share examples of successful collaborations with client engagement or growth teams, highlighting how you ensured content met their needs and aligned with business goals.
✨Align with Company Values
Engage XD values are crucial to their culture. Reflect on your personal values and be ready to discuss how they align with the company's principles like empowerment, collaboration, and integrity during the interview.
