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- Tasks: Lead content development for sales enablement, creating engaging resources for client engagement.
- Company: Join Engage XD, a dynamic communications group focused on inspiring change through innovative experiences.
- Benefits: Enjoy a great compensation package, hybrid working, and generous leave policies including volunteering days.
- Why this job: Be part of a creative team that shapes impactful content and drives client success.
- Qualifications: Experience in content strategy or sales enablement, with strong writing and project management skills.
- Other info: Opportunity to work in a newly formed department dedicated to enhancing client engagement.
The predicted salary is between 43200 - 72000 £ per year.
This is an exciting opportunity within a newly formed department dedicated to enhancing how we engage with clients and prospects through compelling, impactful content. As a Content Development Director you will guide our sales enablement strategy forward, leading on content development programmes that connect our experiential, learning and employee engagement solutions to client needs to build a library of resources that empower our Delivery, Client Engagement and Growth Teams and showcase our businesses unique value.
To be successful in this position you need to have experience with storytelling combined with a solid grasp of proposal and pitch processes and ability to support winning teams through the development of creds, case studies and other captivating content. You will lead our efforts in ensuring we have high quality assets to support our relationship development and sales conversations.
What you'll do …
- Content Creation and Management
- Develop a variety of sales enablement content including creds/ pitch decks, case studies and articles that powerfully explain our offering.
- Through collaboration with our internal Client Engagement and Growth Teams, you will ensure our content aligns with our goals and target audience needs.
- Shape content to highlight needs and goals of our clients, communicating our ability to deliver experiences that inspire a lasting change in attitude, behaviour and performance.
- Build a dynamic content library helping our sales teams access relevant, impactful information and materials on demand.
- Pitch and Proposal Facilitation
- Be an important partner on all new pitches (in some cases proposals).
- Collaborate with Pitch Lead to understand the brief, suggesting existing assets available to support efforts and adapting content to be more specific to the clients' needs.
- Draft certain elements of the pitch response.
What you'll need to have …
- Experience in a Content Strategy/Developments, or Sales Enablement role, a bonus if gained within a creative, marketing or experience design agency environment.
- A high standard in writing and editing skills and the ability to create clear, engaging content.
- Working knowledge or industry expertise in one of our core offerings of Experiential, Learning or Employee Engagement.
- An understanding of sales processes and creating content to support every type of sales conversation including RFP/ Pitches.
- Experience in project management and balancing multiple content projects simultaneously.
- Experience presenting to different audiences.
- An authenticity and ability to maintain trust.
Engage XD is an unusually shaped communications group that creates experiences that inspire lasting change. We partner with clients to provide employee engagement, learning and training solutions, scientific engagement and capability building, all underpinned by applied behavioural science. We engage internal and external audiences through the creation and delivery of live and virtual experiences, film, digital, and immersive content.
Benefits …
- Great compensation package.
- 25 days' annual leave plus public holidays, company closure over Christmas plus a personal day.
- Volunteering leave.
- Private Medical Insurance.
- Life Insurance.
- Pension Scheme.
- Hybrid working.
- Group Income Protection.
Content Development Director (Sales Enablement) employer: Inizio Engage XD
Contact Detail:
Inizio Engage XD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Development Director (Sales Enablement)
✨Tip Number 1
Familiarise yourself with our core offerings in Experiential, Learning, and Employee Engagement. Understanding these areas will help you tailor your conversations and demonstrate how your experience aligns with our needs during networking or interviews.
✨Tip Number 2
Showcase your storytelling skills by preparing examples of how you've successfully developed content that resonates with clients. Be ready to discuss specific projects where your content made a measurable impact on sales or client engagement.
✨Tip Number 3
Network with professionals in the sales enablement field, especially those who have experience in creative or marketing agencies. Engaging with industry peers can provide insights into best practices and may even lead to referrals.
✨Tip Number 4
Prepare to discuss your project management skills and how you've balanced multiple content projects in the past. Highlighting your ability to manage time effectively and deliver high-quality work under pressure will be crucial in demonstrating your fit for this role.
We think you need these skills to ace Content Development Director (Sales Enablement)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content strategy and sales enablement. Use specific examples that demonstrate your storytelling skills and ability to create engaging content.
Craft a Compelling Cover Letter: Write a cover letter that connects your background with the job requirements. Emphasise your experience in developing sales enablement content and how it aligns with the company's goals.
Showcase Your Writing Skills: Include samples of your writing or links to content you've developed. This could be pitch decks, case studies, or articles that reflect your ability to create clear and engaging content.
Highlight Project Management Experience: Mention any experience you have in managing multiple content projects simultaneously. This is crucial for the role, so provide examples of how you've successfully balanced various tasks.
How to prepare for a job interview at Inizio Engage XD
✨Showcase Your Storytelling Skills
As a Content Development Director, storytelling is key. Prepare examples of how you've used storytelling to create compelling content in previous roles. Be ready to discuss specific projects where your narrative approach made a significant impact.
✨Understand the Sales Process
Familiarise yourself with the sales enablement process and how content supports it. Be prepared to discuss how you can tailor content for different sales conversations, including RFPs and pitches, demonstrating your understanding of client needs.
✨Highlight Collaboration Experience
This role requires collaboration with various teams. Share experiences where you've successfully worked with cross-functional teams to develop content. Emphasise your ability to align content with business goals and audience needs.
✨Prepare for Project Management Questions
Given the need to manage multiple content projects, be ready to discuss your project management skills. Provide examples of how you've balanced competing priorities and delivered high-quality content on time.
