At a Glance
- Tasks: Lead digital media campaigns for top brands like Bayer, Clarins, and Volvo.
- Company: Join Initiative, a forward-thinking agency focused on digital innovation.
- Benefits: Competitive salary, career development, and a vibrant team culture.
- Other info: Work in a dynamic environment with opportunities for growth and creativity.
- Why this job: Shape the future of digital media and drive impactful client outcomes.
- Qualifications: Experience in digital media and strong leadership skills required.
The predicted salary is between 60750 - 74250 £ per year.
Job Description
This role will lead the delivery and evolution of addressable media capabilities across a portfolio of Initiative UK clients, with primary responsibility for Bayer, Clarins and Volvo.
Reporting to the Head of Addressable, the Digital Media Activation Lead will combine operational leadership, commercial accountability and digital expertise to drive exceptional client outcomes across Paid Search, Paid Social and Programmatic media.
The role is responsible for ensuring the successful planning, activation and optimisation of addressable campaigns through the effective leadership of onshore and offshore teams.
Alongside delivery excellence, the role will act as a strategic digital partner to clients, helping identify opportunities to enhance media effectiveness through data, technology, automation, measurement and innovation.
Working closely with client leadership teams, channel specialists and operational stakeholders, the Digital Media Activation Lead will champion best‑in‑class digital practices, develop more connected ways of working and help clients navigate an increasingly complex digital landscape.
They will play a key role in translating emerging technologies and industry developments into practical solutions that improve performance, efficiency and long‑term business outcomes.
The role carries significant responsibility for the commercial and operational success of the team, including resource management, talent development, process improvement and profitability.
Success will be measured through a combination of client satisfaction, team performance, operational excellence, commercial delivery and the ability to unlock new opportunities for growth and digital maturity across the client portfolio.
- Agency
- Initiative
- Job Function
- Media
- Job Subfunction
- Performance Media
About You
- Experience across digital media, with deep expertise in at least one addressable channel.
- Strong knowledge of Paid Search, Paid Social, Programmatic and broader digital marketing principles.
- Proven experience leading large‑scale activation teams and complex client relationships.
- Demonstrated success managing both onshore and offshore delivery models.
- Strong commercial acumen, including experience with staffing plans, scoping, forecasting and profitability management.
- Experience driving operational excellence through process improvement and workflow optimisation.
- Strong understanding of media, data and technology ecosystems and their role in improving marketing effectiveness.
- Experience identifying and implementing innovative digital solutions that drive measurable business outcomes.
- Proven ability to influence senior stakeholders and build trusted client relationships.
- Excellent communication, presentation and storytelling skills.
- Experience developing business cases and securing stakeholder buy-in for change initiatives.
- Strong people leadership skills with a track record of developing talent and building high‑performing teams.
- Demonstrated ability to balance strategic thinking with operational execution.
- Passion for emerging technology, digital innovation and the future evolution of media.
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent.
We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
We strongly believe that celebrating what makes us different makes us better together.
Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice
Digital Media Activation Business Director in London employer: Initiative
At Initiative, we pride ourselves on being an exceptional employer that champions creativity and inclusivity in a vibrant work environment. Our commitment to employee growth is reflected in our extensive benefits package, including flexible leave, wellness programmes, and opportunities for professional development, all designed to ensure you feel valued and empowered. Join us in our mission to reshape the media landscape while enjoying a supportive culture that celebrates diversity and fosters collaboration.
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We think you need these skills to ace Digital Media Activation Business Director in London
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Initiative, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
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How to prepare for a job interview at Initiative
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Initiative might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
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Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
