Agency
Initiative
Job Function
Media
Job Subfunction
Media Planning and Buying
Job Description
As an AV Manager, with the support of the AV Director, you will be responsible for the planning, buying and delivery of AV campaigns across TV, Radio, Cinema, Digital Video and Digital Audio channels, working with media partners and internal teams to ensure the buying and activation of media flows seamlessly from plan to execution.
You will play a key role in defining and delivering AV strategies that will help deliver against clients’ business and marketing objectives whilst further developing your skills and building your own reputation and relationships with suppliers, key internal stakeholders and clients. This role requires a good understanding of the AV media landscape, strong analytical skills and working closely with clients and internal teams.
Key Responsibilities
- Develop comprehensive, integrated and innovative media strategies that align with client objectives and business objectives, identifying key AV channels and opportunities to maximise campaign impact
- Lead the data-informed planning, delivery and optimisation of AV campaigns across TV, radio and digital video channels with a strong understanding of addressable opportunities within the AV landscape
- Build and maintain relationships with media vendors, negotiating optimal media buys
- Keep accurate records of campaigns bought, enabling a smooth reconciliation process
- Serve as a contact for clients, presenting campaign plans and performance reports
- Work closely with the client team and understand and interrogate briefs and respond to them in a timely manner
- Monitor and analyse campaign performance using key metrics and analytics tools to provide actionable insights and recommendations for campaign optimisation
- Accurately report on post campaign performance using all the relevant tools to provide econometrics, PCA’s and any other client bespoke reporting which provide actionable recommendations
- Collaborate with other departments, including digital, creative and account management teams, to ensure integrated campaign execution and alignment of AV strategies with broader media and marketing plans
- Help train and mentor junior team members
- Stay updated on industry trends, emerging technologies and best practices in AV media to help drive innovation in AV strategies through the exploration of new formats and creative approaches
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
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AV Manager in London employer: Initiative
At Initiative, we pride ourselves on being an exceptional employer that champions creativity and inclusivity in a vibrant work environment. Our commitment to employee growth is reflected in our extensive benefits package, including flexible leave, wellness programmes, and opportunities for professional development, all designed to ensure you feel valued and empowered. Join us in our mission to reshape the media landscape while enjoying a supportive culture that celebrates diversity and fosters collaboration.
