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- Tasks: Support the development of media plans and assist in campaign execution across various channels.
- Company: Join a leading media agency that values diversity and innovation.
- Benefits: Enjoy flexi-leave, free meals, and a supportive work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Kickstart your media career and make an impact on ambitious brands.
- Qualifications: Interest in media, strong analytical skills, and proficiency in PowerPoint and Excel.
The predicted salary is between 25000 - 32000 £ per year.
Initiative unlocks business growth for the world's most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
The Media Planning Associate supports the development and delivery of effective, insight-led media plans across multiple channels. This role is ideal for someone early in their media career who is looking to build strong planning fundamentals, gain exposure to cross-channel strategy, and contribute to best-in-class campaign execution. You will work closely with planners, buyers, and clients to ensure campaigns are delivered on time, on budget, and aligned to business objectives.
Key Responsibilities
- Assist in the development of media plans across digital and offline channels
- Support audience research and insight generation using tools such as TGI, YouGov, Nielsen, or platform insights
- Support campaign setup processes alongside activation teams
- Manage deadlines and ensure smooth campaign delivery
- Support in tracking campaign performance
- Assist in preparing PCAs
- Attend internal and client meetings where appropriate
- Take notes and follow up on actions
- Build relationships with media partners
- Support presentation creation for client reviews and responses
- Support in finance approval process
Desired Skills & Experience
- Interest in media, advertising, and communications
- Analytical mindset with good attention to detail
- Comfortable working with numbers and budgets
- Great PowerPoint and Excel skills
- Organised and able to manage multiple deadlines
Key Skills
- Curiosity and eagerness to learn
- Collaborative team player
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi‐leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon‐Thurs, flexible start/finish times)
- Electric vehicle salary sacrifice car scheme
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Associate, Media Planning (Entry-Level) in London employer: Initiative
Contact Detail:
Initiative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate, Media Planning (Entry-Level) in London
✨Tip Number 1
Network like a pro! Reach out to people in the media industry, especially those who work at Initiative or similar companies. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Get your hands dirty with practical experience. Whether it's internships, volunteering, or even personal projects, showing that you can apply your skills in real-world scenarios will make you stand out.
✨Tip Number 3
Prepare for interviews by researching the company culture and recent campaigns. Be ready to discuss how your interests align with their values, especially around diversity and media responsibility.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of our team at Initiative.
We think you need these skills to ace Associate, Media Planning (Entry-Level) in London
Some tips for your application 🫡
Show Your Passion for Media: When you're writing your application, let your enthusiasm for media and advertising shine through. We want to see that you’re genuinely interested in the industry and eager to learn more about it!
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight any relevant experience or skills that align with the job description, especially your analytical mindset and attention to detail. We love seeing how you connect your background to what we do!
Be Clear and Concise: Keep your writing clear and to the point. Use bullet points where appropriate and avoid jargon unless it's relevant. We appreciate straightforward communication, so make it easy for us to see your strengths!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Initiative
✨Know Your Media Basics
Before the interview, brush up on the fundamentals of media planning. Understand key concepts like audience segmentation, campaign execution, and the tools mentioned in the job description, such as TGI and YouGov. This will show your genuine interest in the role and help you speak confidently about your knowledge.
✨Showcase Your Analytical Skills
Since the role requires an analytical mindset, prepare to discuss any relevant experiences where you've used data to make decisions or solve problems. Bring examples that highlight your attention to detail and comfort with numbers, as these are crucial for tracking campaign performance.
✨Demonstrate Your Team Spirit
This position is all about collaboration, so be ready to share examples of how you've worked effectively in teams. Highlight your ability to build relationships and communicate well, especially in a fast-paced environment. This will resonate with the agency's focus on inclusivity and teamwork.
✨Prepare Questions That Matter
At the end of the interview, have thoughtful questions ready that reflect your curiosity about the company and the role. Ask about their approach to media responsibility or how they foster diversity within teams. This shows you're not just interested in the job, but also in contributing to their mission.