Job Description
As Manager, Planner, you are responsible for owning the clients media planning and buying. This will involve audience research and mining for insights, to campaign ideation and right the way through to building a channel plan to bring your ideas to life. And finally activating the plan following industry best practices and standards.
Agency
Initiative
Job Function
Media
Job Subfunction
Media Planning and Buying
Job Description
As Manager, Planner, you are responsible for owning the clients media planning and buying. This will involve audience research and mining for insights, to campaign ideation and right the way through to building a channel plan to bring your ideas to life. And finally activating the plan following industry best practices and standards.
With support from an Executive and clear direction from your line manager, you will take the strategic imperatives and communications idea and identify appropriate communications solutions to client problems.
A core responsibility of the role is to ensure that Initiative’s suite of tools and data sources are fully utilized and that these solid, data driven fundamentals underpin all our work, so an interest in data and planning tools is required to thrive in this position. Our tool suite has bespoke data for health-based campaigns such as with HCPs
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Manager, Design in Leeds employer: Initiative
At Initiative, we pride ourselves on being an exceptional employer that champions creativity and inclusivity in a vibrant work environment. Our commitment to employee growth is reflected in our extensive benefits package, including flexible leave, wellness programmes, and opportunities for professional development, all designed to ensure you feel valued and empowered. Join us in our mission to reshape the media landscape while enjoying a supportive culture that celebrates diversity and fosters collaboration.
