Initiative is seeking a Digital Media Activation Lead to drive the delivery and evolution of addressable media capabilities for UK clients, including Bayer, Clarins and Volvo. You will lead onshore and offshore teams, align with client leadership, and act as a strategic digital partner to enhance performance through data, technology, automation, and measurement.
You will own planning, activation and optimisation of addressable campaigns, champion best practices, and steer commercial outcomes
Digital Media Activation Director - Lead, Innovate & Grow employer: Initiative
At Initiative, we pride ourselves on being an exceptional employer that champions creativity and inclusivity in a vibrant work environment. Our commitment to employee growth is reflected in our extensive benefits package, including flexible leave, wellness programmes, and opportunities for professional development, all designed to ensure you feel valued and empowered. Join us in our mission to reshape the media landscape while enjoying a supportive culture that celebrates diversity and fosters collaboration.
