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- Tasks: Support the creation of innovative media plans and execute impactful campaigns.
- Company: Join a leading agency that values diversity and creativity in media.
- Benefits: Enjoy flexi-leave, free meals, and a supportive work environment.
- Other info: Great opportunities for growth in a fun and inclusive culture.
- Why this job: Kickstart your media career and make a difference in brand storytelling.
- Qualifications: Passion for media, strong analytical skills, and teamwork spirit.
The predicted salary is between 25000 - 32000 £ per year.
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
The Media Planning Associate supports the development and delivery of effective, insight-led media plans across multiple channels. This role is ideal for someone early in their media career who is looking to build strong planning fundamentals, gain exposure to cross-channel strategy, and contribute to best-in-class campaign execution. You will work closely with planners, buyers, and clients to ensure campaigns are delivered on time, on budget, and aligned to business objectives.
Key Responsibilities- Assist in the development of media plans across digital and offline channels
- Support audience research and insight generation using tools such as TGI, YouGov, Nielsen, or platform insights
- Support campaign setup processes alongside activation teams
- Manage deadlines and ensure smooth campaign delivery
- Support in tracking campaign performance
- Assist in preparing PCAs
- Attend internal and client meetings where appropriate
- Take notes and follow up on actions
- Build relationships with media partners
- Support presentation creation for client reviews and responses
- Support in finance approval process
- Interest in media, advertising, and communications
- Analytical mindset with good attention to detail
- Comfortable working with numbers and budgets
- Great PowerPoint and Excel skills
- Organised and able to manage multiple deadlines
- Curiosity and eagerness to learn
- Collaborative team player
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
The PerksWe aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi‑leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon‑Thurs, flexible start/finish times)
- Electric vehicle salary sacrifice car scheme
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Associate, Media Planning (Entry-Level) employer: Initiative
Contact Detail:
Initiative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate, Media Planning (Entry-Level)
✨Tip Number 1
Network like a pro! Reach out to people in the media industry, especially those who work at Initiative or similar companies. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Get your hands dirty with practical experience. Consider internships or volunteer opportunities in media planning. The more you know about audience research and campaign execution, the better you'll stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of media tools like TGI and YouGov. Show us you're not just interested in the role but also passionate about how media shapes consumer experiences.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can leave a lasting impression. It shows you're keen and professional, which is exactly what we love to see at StudySmarter.
We think you need these skills to ace Associate, Media Planning (Entry-Level)
Some tips for your application 🫡
Show Your Passion for Media: Let us see your enthusiasm for media and advertising in your application. Share any relevant experiences or projects that highlight your interest in the industry, as this will help us understand why you're a great fit for the Associate role.
Be Detail-Oriented: Since this role involves managing multiple deadlines and working with numbers, make sure to showcase your attention to detail. Use clear examples in your application that demonstrate how you've successfully managed tasks or projects in the past.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. This shows us that you’ve done your homework and are genuinely interested in joining our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Initiative
✨Know Your Media Basics
Before the interview, brush up on the fundamentals of media planning. Familiarise yourself with key terms and concepts like audience segmentation, campaign execution, and performance tracking. This will show your genuine interest in the role and help you engage in meaningful conversations.
✨Showcase Your Analytical Skills
Since the role requires an analytical mindset, be prepared to discuss how you've used data in past experiences. Whether it's a project from university or a personal endeavour, highlight your ability to work with numbers and draw insights. This will demonstrate your readiness for the analytical aspects of the job.
✨Prepare Questions About Diversity and Inclusion
Given the company's commitment to diversity, come prepared with thoughtful questions about their initiatives. This not only shows that you’ve done your homework but also that you value an inclusive workplace. It’s a great way to connect with the interviewers on shared values.
✨Practice Your Presentation Skills
As the role involves client management and presentation creation, practice articulating your thoughts clearly and confidently. You might even want to prepare a mini-presentation on a media topic of your choice. This will showcase your PowerPoint skills and your ability to communicate effectively.