At a Glance
- Tasks: Lead innovative communications design for Bupa and Quorn, blending media and digital strategies.
- Company: Join a diverse and inclusive global media company driving brand growth.
- Benefits: Competitive salary, flexible hours, free meals, and generous leave policies.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on iconic brands while developing your leadership skills.
- Qualifications: 10+ years in media or communications with strong leadership and organisational skills.
The predicted salary is between 60000 - 90000 £ per year.
Company Overview
Initiative unlocks business growth for the world’s most ambitious brands. We believe media reshapes our industry, orchestrating a brand’s entire consumer experience through culture, fame and customer flow. With 6,000+ people across 90+ markets, we celebrate diversity in an inclusive environment, aiming to create a better media company, industry and world.
Role Overview
This Associate Director works on two flagship accounts – Bupa Healthcare and Quorn – delivering communications design that blends media planning, digital, public relations and content. You ensure adoption of design principles, lead cross‑functional teams, and deliver culturally empowered, idea‑led ecosystems that drive measurable effectiveness.
Key Responsibilities
- Develop, present and manage detailed communications plans that align with client goals and budget.
- Lead and mentor the design team, fostering planning fundamentals and best‑practice application across owned, earned, shared and paid mediums.
- Collaborate with partner, technology and specialty business unit leads to design and deliver client‑centric communication strategies.
- Champion innovative, forward‑thinking activities to create audience value and commercial impact.
- Contribute to internal growth and new business initiatives as required.
Qualifications
- Proven ability to lead and develop direct reports and build strong client, vendor and stakeholder relationships.
- Excellent written, verbal, and presentation skills.
- Strong time‑management, organizational and problem‑solving skills.
- Proficiency with Microsoft Office (Word, Excel, PowerPoint).
- 10+ years of experience in media, digital, communications or related planning roles.
- Experience in UK media landscape and ecosystem planning.
- Capability to work under tight deadlines, manage multiple projects and engage diverse teams.
Perks & Benefits
- Competitive salary: £60,000 – £90,000 (dep. seniority)
- 25 days annual leave + core hours (Mon‑Thurs, flexible).
- Early finish Fridays, flex‑leave, and paid volunteering time.
- Free breakfast and lunch; free eye test.
- Electric vehicle salary sacrifice scheme.
- Interest‑free season ticket loan, pension plan (3‑6% match).
- Health and well‑being: private medical insurance, life assurance, income protection.
- Generous parental leave & pay, financial education & employee assistance.
- Additional benefits include dental, travel insurance, cycle‑to‑work, gym discounts, and more.
Commitment to Diversity and Inclusion
We celebrate differences and are an equal‑opportunity employer. If you require a reasonable adjustment to the recruitment process, please email Ninette DeSousa at Ninette.DeSousa@mbww.com for a confidential conversation.
Associate Director -Bupa and Quorn employer: Initiative
At Initiative, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that champions diversity and innovation. As an Associate Director, you will benefit from competitive salaries, generous annual leave, and a range of health and well-being perks, all while working in a dynamic environment that fosters professional growth and collaboration across teams. Join us in shaping the future of media and communications for leading brands like Bupa and Quorn, where your contributions will drive meaningful impact and success.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director -Bupa and Quorn
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Initiative and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Initiative are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Initiative on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Initiative. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Director -Bupa and Quorn
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Initiative. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Initiative:Show us that you’ve done your homework! In your application, briefly mention what you admire about Initiative’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Initiative
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Initiative will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Initiative, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
