At a Glance
- Tasks: Lead B2B strategy for high-profile accounts and drive impactful media investments.
- Company: Join Initiative UK, a dynamic player in the advertising industry.
- Benefits: Enjoy flexi-leave, free meals, and comprehensive health benefits.
- Other info: Be part of a diverse team that values inclusivity and growth.
- Why this job: Shape the future of B2B media and work with innovative tech.
- Qualifications: Experience in integrated strategy and a passion for B2B marketing.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for someone who finds the evolving B2B landscape fascinating and wants to play a pivotal role in shaping the next chapter of growth for some of the world's most ambitious businesses. Whether you are already a seasoned B2B strategist or have deep experience working with B2B clients and are looking to make the move into strategy, this is an exciting opportunity to lead high-profile accounts and drive real impact.
You will be at the centre of a major global B2B account, overseeing strategic investment across multiple EMEA markets from our London hub. With a significant media budget spanning 10-12 countries, where the UK and Germany are key priority markets, you will be responsible for ensuring investment is optimised to fuel both brand and demand growth.
As the strategic lead, you will work closely with local market teams, performance specialists, and ABM experts to evolve the client's media approach, balancing immediate lead generation with long-term brand positioning. You will also have the opportunity to shape high-profile partnerships, including pioneering work in AI-driven marketing innovation.
Key Challenges You Will Tackle:- Investment Strategy: Recalibrating spend across markets to maximise impact and efficiency.
- Brand vs. Demand: Creating a strategic roadmap to balance brand building with short-term conversion, helping reposition the client as a leader in their field.
- ABM & Lead Nurture: Collaborating with specialists to drive best-in-class demand generation and nurture activity.
- Audience & Execution: Working within a sophisticated audience framework to ensure media is executed effectively and identifying opportunities for enhancement.
- Innovative Partnerships: Leading on ambitious collaborations that bring cutting-edge tech into our media approach, positioning the client at the forefront of AI-driven marketing.
Beyond this flagship account, you will also contribute to the broader B2B strategy across Initiative's client portfolio, working on a mix of leading global brands across finance, tech, and professional services, in addition to a tourism client. This is an opportunity to be at the heart of a fast-moving, high-growth category—if you are ready to shape the future of B2B media, we would love to hear from you.
Key Responsibilities:- Demonstrate understanding of the clients' key business and challenges.
- Contribute to client meetings in a valuable way, demonstrating the ability to challenge others' opinions in the right forum/manner.
- Deliver innovative thinking that inspires leading edge solutions and award-winning breakthrough work.
- Translate complex concepts into simple, powerful narratives using complex data/information, presenting key strategic implications/recommendations to the team/client.
- Provide the client team with knowledge and expertise to speak confidently about the strategic direction where required.
- Deliver upon measurable client and strategy business KPIs.
- Identify, develop & oversee the delivery of unique and innovative strategies to deliver the client's desired objectives.
- Demonstrate how Strategy can contribute to client retention, delivering thought leadership as well as communications solutions.
- Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement.
- Lead the Velocity Planning (process and tools) for the team and client base, championing usage across the agency.
- Bring fresh thinking & inspiration into the Strategic Process to help the team's springboard to better Strategic thinking.
- Adopt, promote & facilitate the Cultural Analytical Process/Tools to help teams find new insights that unlock growth.
- Deliver executable, relevant, on brand platforms with the potential for fame/award entry.
- Write cohesive communications architectures that deliver on the platform and give guidance for how the brand will play in culture.
- Train, guide & assist the Strategists in development and packaging of ideas.
- Work in constant partnership and positively collaborate with internal and external partners to facilitate the delivery of best in class work.
- Use qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand.
- Partner with Analytics to develop new tools, inputting into the development of new & cutting edge proprietary planning, research and reporting models for Initiative.
- Lead ideation team sessions in conjunction with the Communications Design team and relevant SBUs to generate creative & compelling communications ideas.
- Actively collect, collate and foster best-in-class case studies of award-winning and award-worthy work from around the network.
- Contribute to agency culture and conversation through active participation in meetings and media partner presentations.
- Participate in industry competitions / learning and development opportunities appropriate to your level to enable you to network and challenge yourself to use your skills with new teams and in a new environment.
- Contribute to Agency & Client revenue opportunities through Strategic output.
- Work proactively with all partners, keeping up to date on their offer and using that information to help the Strategy Team unlock new growth opportunities for the client and/or the agency.
- Actively contribute to business pitches through the support and development of strategic work.
- Demonstrable experience in integrated strategy and planning roles in media, creative, innovation or communications discipline.
- Excellent understanding of the strategic process that is channel agnostic and how to apply to a client challenge or brief to deliver optimal solutions.
- Excellent understanding of media implementation planning and investment systems, processes and goals.
- Ability to think differently: creative & adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding.
- Flexi–leave, with 25 days annual leave to be taken as minimum.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (Mon-Thurs, flexible start/finish times).
- Electric vehicle salary sacrifice car scheme.
- Interest free season ticket loan.
- Paid time off for Volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3-6%.
- Generous Parental Leave & Pay.
- Employee Assistance Programme.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Strategy Director in London employer: Initiative UK
At Initiative UK, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our London hub offers a vibrant environment where creativity thrives, and employees are empowered to lead high-profile B2B accounts while enjoying generous benefits such as flexible leave, free meals, and opportunities for professional growth. Join us to be part of a forward-thinking team that values innovation and collaboration, making a real impact in the evolving landscape of B2B media.
StudySmarter Expert Advice🤫
We think this is how you could land Strategy Director in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its recent projects. Show them you’re genuinely interested in their work and how you can contribute to their growth. Tailor your answers to reflect their values and goals.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Strategy Director in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Strategy Director role. Highlight your experience in B2B strategy and how it aligns with the key responsibilities mentioned in the job description.
Showcase Your Impact:When detailing your previous roles, focus on the impact you've made. Use specific examples that demonstrate your ability to drive brand and demand growth, especially in a B2B context.
Keep It Clear and Concise:Avoid jargon and keep your application straightforward. We want to see how you can translate complex concepts into simple narratives, just like you would for a client presentation.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at Initiative UK
✨Know Your B2B Landscape
Before the interview, dive deep into the current trends and challenges in the B2B sector. Familiarise yourself with key players, emerging technologies, and how they impact client strategies. This will help you demonstrate your passion and understanding of the industry.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've successfully balanced brand building with demand generation. Think about how you can articulate your approach to recalibrating investment strategies across different markets, especially in the UK and Germany.
✨Engage with Data
Be ready to translate complex data into simple narratives. Practice explaining how you've used data to inform strategic decisions in past roles. This will show your ability to provide actionable insights that drive client success.
✨Collaborate and Inspire
Highlight your experience working with cross-functional teams. Share stories about how you've led ideation sessions or collaborated with specialists to create innovative solutions. This will demonstrate your leadership skills and ability to inspire others in a team setting.
