At a Glance
- Tasks: Lead innovative media planning and optimise strategies for top brands.
- Company: Dynamic agency focused on creativity and collaboration.
- Benefits: Unlimited leave, private health insurance, flexible hours, and career development.
- Other info: Exciting challenges and opportunities for growth in a fast-paced industry.
- Why this job: Shape the future of media planning while developing your skills in a supportive environment.
- Qualifications: Extensive experience in integrated media planning and strong leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
ROLE OVERVIEW
As a Group Director, Planning you are at the forefront of bringing the next generation of planning to life. Understanding key Brand and business objectives and delivering against these. You will have end-to-end responsibility for media plans, digital plans and activations and ensure there are processes in place to continuously optimise and drive efficiencies.
Key responsibilities include:
- Fame & Flow Planning
- Working with craft leaders within Initiative and the wider group to elevate and evolve an integrated plan
- Develop best in class planning solutions for our clients across the clients entire ecosystem
- Has the ability to see connection opportunities and ideas immediately within briefs
- Use data to identify the best channels and support planning solutions
- Team Development
- Responsible for working with Comms Design Directors to develop the team on planning tools, techniques, full funnel integration and templates
- Support, nurture and develop immediate team and junior Comms Design talent to become the best planners in the industry, collaborating with the wider business
- Industry Knowledge
- Responsible for POV’s on industry changes / news and outlining impact on clients
- Understand and shows curiosity on channel trends to identify the impact on clients
- Agency Development
- Participation in New Business
- Involved in relevant dept projects
EXPERIENCE REQUIRED
- Extensive experience in integrated planning role in media, publisher / vendor, or communications discipline (digital, content);
- Have proven experience and expertise in strategic media planning across the funnel and the digital mix;
- Have some historical digital buying experience (optional)
- Hold excellent knowledge of the global media landscape and put the consumer experience at the heart of activities and decisions
- A courageous leader and collaborator who can envision and energise large cross-functional teams and drive effective media owner relationships;
- Can demonstrate strong strategic and analytical thinking to assess and recommend opportunities;
- Have people management experience and a passion for developing others;
- Have mastery with media planning tools such as TGI, GWI, Facebook Campaign Planner etc;
- Have some experience with digital buying platforms such as Google Adwords, DV360, Facebook Ads Manager, a Demand Side platform such as The Trade Desk (optional)
THE PERKS
We guarantee that your career with us will be varied and exciting. Every day in this fast-paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.
You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses. In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-size learning sessions and on the job training and development.
We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.
When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So we also offer a range of benefits:
- Unlimited annual leave (subject to manager approval)
- Group Income Protection (after 2 years’ service)
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Electric Car Salary Sacrifice Scheme
- Core Hours (Mon-Thurs, flexible start/finish times)
- Early finish Fridays
- Generous Maternity & Paternity Pay
- Wellbeing programme, including subsidised monthly massages
- Paid time off for Volunteering
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Interest free season ticket loan
- Free breakfast
- Subsidised Café
- Free eye tests
- Regular Bar Night
- Retail discounts
- Flexible benefits including Dental, Travel insurance, Ride2Work, GymFlex and many more!
Group Director, Media Planning in London employer: Initiative UK
As a Group Director at our agency, you will thrive in a dynamic and supportive environment that champions creativity and innovation. We prioritise your professional growth with tailored career paths, extensive training opportunities, and a culture that values collaboration and development. Enjoy exceptional benefits like unlimited annual leave, flexible working hours, and a focus on wellbeing, all while being part of a team that is dedicated to delivering best-in-class media planning solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Group Director, Media Planning in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Initiative UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Initiative UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Initiative UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Initiative UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Director, Media Planning in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Initiative UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Initiative UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Initiative UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Initiative UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Initiative UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Initiative UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
