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- Tasks: Lead EMEA strategy for Bayer's iconic consumer health brands and develop impactful marketing campaigns.
- Company: Join a diverse and inclusive agency committed to reshaping the media industry.
- Benefits: Enjoy flexi-leave, free meals, early finishes, and comprehensive health benefits.
- Why this job: Make a real impact on global brands while collaborating with creative minds.
- Qualifications: Experience in communication strategies and a passion for creative thinking.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
This role is to lead the EMEA regional strategy across Bayer Consumer Health's portfolio including iconic "Megabrands" such as Asprin, Berocca, Alka-Seltzer and Canesten. This is a rare, high-impact role at the intersection of media and creative strategy designed for a thinker who can sit upstream with global clients to shape strategies that connect brand ambition, audience insight, and marketing effectiveness while also driving strategic rigor among key EMEA markets.
You will play a pivotal role in delivering brand platform and campaign strategies that translate seamlessly across creative and media, helping Bayer build the next era of consumer health brands.
Role and Responsibilities- Develop regional and local market integrated brand and campaign strategies across priority brands in Bayer's consumer health portfolio, developing holistic frameworks that unify creative and media thinking.
- Partner with the Analytics and Effectiveness teams to define robust, evidence-led growth strategies that determine where and how to invest across the paid, owned, earned, and shared ecosystem.
- Develop audience-first strategies that inspire breakthrough ideas and drive meaningful brand growth across markets.
- Develop best practice market guidance and provide oversight to ensure critical markets adhere to strategy frameworks that balance short-term activation with long-term brand building.
- Collaborate with senior creative and media leaders in workshop-style environments to co-create bold, category-defining strategies.
- Present confidently to senior regional and global marketing and brand leadership, influencing decisions that shape the future of Bayer's global brands.
- Serve as a strategic thought leader connecting insight, innovation, and integration to make Bayer's marketing future-focused and human-centred.
- Deep experience developing communication strategies that drive significant brand impact, at advertising agencies or marketers.
- Curiosity around insights and audience data, and the ability to synthesize data into actionable strategic recommendations.
- Expertise in developing positive client relationships, delivering award-winning strategic work, and elevating the agency's profile with key clients.
- Ability to identify and pitch strategic growth opportunities, offering thought leadership on new trends, media habits, and product development opportunities.
- Demonstrated success leading high-performing, cross-functional teams; proven ability to inspire teams and foster collaboration across departments, agencies, and clients.
- Passion for creative thinking and the ability to produce award-winning, industry-leading and innovative strategic communications.
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to Ninette at ninette.desousa@mbww.com, if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The PerksWe aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Electric vehicle salary sacrifice car scheme
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
EMEA Head of Strategy - Bayer in London employer: Initiative UK
Contact Detail:
Initiative UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Head of Strategy - Bayer in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to walk in feeling confident and ready to show how you can contribute to their goals. Tailor your answers to reflect their values and mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We can’t stress enough how important it is to articulate your thoughts clearly and confidently when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, we love seeing candidates take initiative!
We think you need these skills to ace EMEA Head of Strategy - Bayer in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the role. Highlight your experience in developing communication strategies and how it aligns with Bayer's vision. We want to see how you can bring your unique flair to the table!
Showcase Your Creativity: This role is all about creative thinking, so don’t hold back! Share examples of your past work that demonstrate your ability to produce innovative strategies. We love seeing how you think outside the box!
Be Data-Driven: Since the role involves audience insights and analytics, make sure to mention any experience you have with data synthesis. Show us how you've used data to drive strategic recommendations in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it’s super easy and straightforward!
How to prepare for a job interview at Initiative UK
✨Know Your Brands
Before the interview, dive deep into Bayer's consumer health portfolio. Familiarise yourself with their iconic brands like Asprin and Berocca. Understanding their market positioning and recent campaigns will help you speak confidently about how you can contribute to their strategy.
✨Showcase Your Data Skills
Since the role involves developing evidence-led growth strategies, be prepared to discuss your experience with audience data and analytics. Bring examples of how you've used data to inform strategic decisions in past roles, as this will demonstrate your ability to drive meaningful brand growth.
✨Collaborative Mindset
This position requires working closely with creative and media leaders. Highlight your experience in cross-functional teams and how you've fostered collaboration in previous projects. Share specific instances where your teamwork led to successful outcomes.
✨Present with Confidence
You'll need to present ideas to senior leadership, so practice articulating your thoughts clearly and confidently. Prepare a mock presentation on a relevant topic, focusing on how you would influence decisions that shape Bayer's marketing future. This will showcase your communication skills and strategic thinking.
