As a Group Director, Planning you are at the forefront of bringing the next generation of planning to life. Understanding key Brand and business objectives and delivering against these. You will have end‑to‑end responsibility for media plans, digital plans and activations and ensure there are processes in place to continuously optimise and drive efficiencies. Key responsibilities include:
Fame & Flow Planning
- Working with craft leaders within Initiative and the wider group to elevate and evolve an integrated plan
- Develop best in class planning solutions for our clients across the clients entire ecosystem
- Has the ability to see connection opportunities and ideas immediately within briefs
- Use data to identify the best channels and support planning solutions
Team Development
- Responsible for working with Comms Design Directors to develop the team on planning tools, techniques, full funnel integration and templates
- Support, nurture and develop immediate team and junior Comms Design talent to become the best planners in the industry, collaborating with the wider business
Industry Knowledge
- Responsible for POV’s on industry changes / news and outlining impact on clients
- Understand and shows curiosity on channel trends to identify the impact on clients
Agency Development
- Participation in New Business
- Involved in relevant dept projects
EXPERIENCE REQUIRED
- Extensive experience in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
- Have proven experience and expertise in strategic media planning across the funnel and the digital mix
- Have some historical digital buying experience (optional)
- Hold excellent knowledge of the global media landscape and put the consumer experience at the heart of activities and decisions
- A courageous leader and collaborator who can envision and energise large cross‑functional teams and drive effective media owner relationships
- Can demonstrate strong strategic and analytical thinking to assess and recommend opportunities
- Have people management experience and a passion for developing others
- Have mastery with media planning tools such as TGI, GWI, Facebook Campaign Planner etc
- Have some experience with digital buying platforms such as Google Adwords, DV360, Facebook Ads Manager, a Demand Side platform such as The Trade Desk (optional)
THE PERKS
We guarantee that your career with us will be varied and exciting. Every day in this fast paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.
You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses. In addition to this there are always plenty of internal sessions on the latest developments in the industry, e‑learning courses, bite‑size learning sessions and on the job training and development.
We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.
When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So we also offer a range of benefits:
- Unlimited annual leave (subject to manager approval)
- Group Income Protection (after 2 years’ service)
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3‑6%
- Electric Car Salary Sacrifice Scheme
- Core Hours (Mon‑Thurs, flexible start/finish times)
- Early finish Fridays
- Generous Maternity & Paternity Pay
- Wellbeing programme, including subsidised monthly massages
- Paid time off for Volunteering
- Employee Assistance Programme
- Interest free season ticket loan
- Free breakfast
- Free eye tests
- Regular Bar Night
- Flexible benefits including Dental, Travel insurance, Ride2Work, GymFlex and many more!
