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- Tasks: Lead global marketing strategy and drive customer engagement for a top iGaming brand.
- Company: Join a global leader in online gaming and sports betting with a strong international presence.
- Benefits: Enjoy an attractive executive package, including bonuses and long-term incentives.
- Why this job: Shape the future of a major brand while working in a fast-paced, innovative environment.
- Qualifications: Extensive experience in marketing within iGaming or related sectors is essential.
- Other info: This role offers strategic autonomy and the chance to influence millions globally.
The predicted salary is between 72000 - 108000 £ per year.
Direct message the job poster from Initiate International
Director of Middle East & Africa – M&A Advisory | Business Consulting | Recruitment in iGaming ,Fintech & Payments
Our client is a global leader in the online gaming and sports betting industry , operating some of the world’s most recognised brands.
Their footprint spans multiple regulated markets, delivering cutting-edge betting and gaming experiences to millions of customers worldwide. As part of their ambitious international growth strategy, they are seeking a visionary Chief Marketing Officer (CMO) to join their executive leadership team based in London.
About the Role
This is a career-defining opportunity to shape and deliver the marketing vision for a global powerhouse. The CMO will be responsible for leading all marketing activities, driving customer acquisition, engagement, and retention, and building a world-class marketing function aligned with the company’s bold growth objectives.
Key Responsibilities
Strategic Leadership
- Define and execute the global marketing strategy, positioning the brand as a market leader in each target geography.
- Lead the evolution of brand architecture and positioning to resonate with diverse customer bases across multiple cultures and regulatory environments.
- Drive innovation within the marketing function, ensuring the brand stays ahead of competitors in creativity, technology adoption, and customer engagement.
Brand & Campaign Excellence
- Oversee the development of integrated brand and performance marketing campaigns that build awareness, drive acquisition, and foster loyalty.
- Ensure marketing campaigns are underpinned by robust customer insights, behavioural data, and market intelligence to maximise relevance and impact.
- Champion brand consistency while enabling local market adaptations to optimise effectiveness.
Customer Acquisition & Retention
- Develop and implement data-driven acquisition strategies across digital, affiliate, media, and sponsorship channels to attract new customers efficiently and at scale.
- Drive customer segmentation and lifecycle marketing strategies to enhance engagement, cross-sell, and retention.
- Oversee the development of tailored CRM strategies to maximise customer lifetime value, loyalty, and advocacy.
- Build, mentor, and inspire high-performing teams across Brand, Performance Marketing, Digital, CRM, VIP, Sponsorship, and Affiliate functions.
- Cultivate a culture of creativity, innovation, accountability, and continuous learning within the marketing organisation.
- Establish best-in-class marketing processes, systems, and governance frameworks to support scale and operational excellence.
Data, Analytics & Technology
- Embed a data-first approach to all marketing decisions, leveraging advanced analytics, modelling, and marketing technology to drive performance.
- Champion the use of Martech tools, automation, and AI to optimise targeting, personalisation, and ROI across all customer touchpoints.
Executive & Cross-Functional Leadership
- Operate as a strategic partner to the CEO and fellow C-suite executives, contributing to company-wide strategy and business planning.
- Collaborate closely with Product, Trading, Technology, and Operations teams to align marketing initiatives with broader organisational goals.
- Act as an ambassador for the company’s culture and values both internally and externally.
Key Requirements
- Extensive experience as a CMO or Marketing Director within iGaming, Sports Betting, or closely related high-growth digital entertainment sectors .
- Proven track record in developing and executing integrated marketing strategies across multiple regulated markets , delivering measurable growth in customer acquisition, engagement, and retention.
- Deep expertise in digital performance marketing, brand building, customer segmentation, lifecycle marketing, and CRM .
- Strong commercial acumen with a data-driven mindset and the ability to translate insights into actionable strategies.
- Inspirational leadership style, with a history of managing and developing large, cross-functional, geographically dispersed marketing teams.
- Experience in navigating regulated industries , ensuring compliance while driving creativity and innovation.
- Excellent stakeholder management and communication skills, with the ability to influence at board level.
- Global mindset with a genuine passion for sports, gaming, digital innovation, and customer experience excellence.
Why This Opportunity?
- Executive Influence – Join the C-suite of a global leader and shape its future success.
- Global Impact – Lead marketing efforts that engage millions of customers worldwide.
- Strategic Autonomy – Define and deliver the marketing vision with full executive support.
- High-Growth Environment – Drive transformation and innovation at scale during a period of significant investment and expansion.
- Reward & Recognition – Attractive executive remuneration package including base salary, performance-related bonuses, and long-term incentives.
- Culture & People – Join a forward-thinking organisation with a collaborative, fast-paced, and high-performance culture
Interested?
If you are a strategic, innovative, and data-driven marketing leader looking to make your mark in the global iGaming and sports betting industry, we would love to hear from you .
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Gambling Facilities and Casinos
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Chief Marketing Officer - (iGaming) employer: Initiate International
Contact Detail:
Initiate International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer - (iGaming)
✨Tip Number 1
Network with professionals in the iGaming industry, especially those who are already in executive roles. Attend industry events, webinars, and conferences to connect with potential colleagues and learn about the latest trends and challenges in the sector.
✨Tip Number 2
Showcase your understanding of diverse markets by researching the specific regions the company operates in. Tailor your conversations to highlight how your experience aligns with their global marketing strategy and cultural nuances.
✨Tip Number 3
Prepare to discuss innovative marketing strategies that leverage data analytics and technology. Be ready to share examples of how you've successfully implemented similar approaches in previous roles, particularly in regulated industries.
✨Tip Number 4
Demonstrate your leadership style by sharing stories of how you've built and mentored high-performing teams. Highlight your ability to foster a culture of creativity and accountability, which is crucial for a role at the executive level.
We think you need these skills to ace Chief Marketing Officer - (iGaming)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in iGaming or related sectors. Focus on your achievements in customer acquisition, engagement, and retention, as these are key responsibilities for the CMO role.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of the company's vision and how your strategic leadership can contribute to their growth objectives. Use specific examples from your past roles to demonstrate your capabilities.
Showcase Data-Driven Success: In your application, emphasise your experience with data analytics and how you've used insights to drive marketing strategies. This is crucial for a role that requires a data-first approach to decision-making.
Highlight Leadership Experience: Since the role involves managing large, cross-functional teams, be sure to detail your leadership style and any successful team-building initiatives you've led. This will show your ability to inspire and mentor others.
How to prepare for a job interview at Initiate International
✨Showcase Your Strategic Vision
As a CMO, you'll need to demonstrate your ability to define and execute a global marketing strategy. Prepare to discuss your past experiences where you've successfully positioned a brand in diverse markets, highlighting your strategic thinking and innovative approaches.
✨Emphasise Data-Driven Decision Making
Given the importance of analytics in this role, be ready to talk about how you've used data to drive marketing decisions. Share specific examples of how you've leveraged customer insights and market intelligence to enhance acquisition and retention strategies.
✨Demonstrate Leadership Skills
This position requires inspiring and managing large teams. Prepare to discuss your leadership style and provide examples of how you've built high-performing teams in the past, especially in cross-functional settings within regulated industries.
✨Align with Company Culture
Understanding and embodying the company's culture is crucial. Research the organisation's values and be prepared to explain how your personal values align with theirs. Show enthusiasm for their mission and how you can contribute to a collaborative and high-performance environment.