About us:INIT is the worldwide leading supplier of IT solutions for buses and trains. We assist more than 1,100 transport companies in making public transport more attractive and more efficient and as a result, we make mobility even easier for both the users of our systems and for passengers throughout Europe, America, New Zealand, Australia and Asia. INIT offers space for ideas and responsibility. Joining us will give you the chance to significantly contribute to the future of mobility while also building on your career. Implement your own ideas, assume responsibility and develop your professional and personal skills – that’s what you can achieve with us. Flexible working hours, comprehensive additional benefits and a positive working environment within an enthusiastic, collaborative team – that’s what we offer you. We look forward to receiving your online application at www.initse.com.Your responsibilities:Define the BU Marketing strategy, priorities, operating model and KPIs in line with business objectives.Build, lead and develop the BU Marketing team and provide functional direction to dedicated and shared local marketing resources across the international markets.Translate market, customer and competitive insight into clear priorities, positioning and go-to-market strategies.Establish consistent messaging, value propositions and master content in International Business English.Enable local teams to adapt and activate BU content for their markets, using AI-supported tools where appropriate.Lead the BU Sales Enablement agenda, ensuring Sales has the propositions, playbooks, tools, training content and market insight required to succeed.Build strong interfaces with Product, Sales, Commercial, Service and Corporate Marketing.Ensure clear priorities, effective governance and collaboration across functions and markets.Use market insight and performance data to improve market prioritisation, pipeline quality and the effectiveness of go-to-market activity, while continuously improving the operating model and its business impact.Your profile:Significant experience in international B2B marketing, ideally in technology, software, solutions or services.Proven experience leading teams and building or transforming marketing functions or capabilities.Strong understanding of market strategy, positioning, go-to-market and Sales Enablement.Experience working in an international matrix organisation and across different cultures.Strong commercial judgement and the ability to prioritise, challenge constructively and make decisions.Excellent stakeholder management and influencing skills.Ability to translate complex products and services into clear customer propositions.Excellent International Business English; additional languages are an advantage.Comfortable working with AI-supported content and localisation.Experience in technology/software, infrastructure, transport, public-sector or other complex solution environments is an advantage.LocationWe offer a hybrid working model with a mix of both office and home working with emphasis on a collaborative development.INIT Ltd, Nottingham, UKDo you have any questions? Please write an e-mail to jobs@initse.com.,
Head of Marketing – Integrated Systems (Solutions & Services) in Nottingham
