Paid Social Campaign Manager

Job Summary:

As a Paid Social Account Manager, you will be responsible for developing, executing, and optimising paid social media campaigns for our property clients. You will work closely with the Client Services/Accounts team, strategists, and creative teams to create targeted ad campaigns that drive leads, conversions, and awareness for our clients in the property sector. Your expertise will play a key role in helping our clients achieve their marketing and business goals through effective social media advertising.

• Campaign Management: Lead the development, execution, and optimisation of paid social campaigns across paid social platforms including Facebook, Instagram, TikTok, LinkedIn, and more, specifically for property clients
• Client Communication: Serve as the main point of contact for the accounts team and support them with client communication. This is a client-facing role, so strong communication skills are essential to understand client objectives, challenges, and marketing goals. Provide regular updates, strategic insights, and recommendations
• Strategy Development: Design and implement tailored strategies for paid social campaigns based on client goals, target audiences, and market trends in the property industry
• Audience Targeting & Segmentation: Utilise data and insights to define and optimise audience segments, ensuring maximum relevance and reach for each campaign
• Budget Management: Oversee campaign budgets, ensuring efficient spending and ROI. Make recommendations for budget allocation and pacing adjustments
• Performance Analysis & Reporting: Analyse campaign performance, create actionable insights, and generate regular reports. Track key metrics like cost-per-lead (CPL), return on ad spend (ROAS), engagement rates, etc., and optimise accordingly
• Collaborative Work: Partner with our creative and content team to ensure ad creatives are on-brand, impactful, and optimised for performance. Collaborate with internal teams to refine strategy based on insights and feedback
• Industry Knowledge: Stay up to date with trends in the property sector, digital marketing, and paid social media advertising. Apply this knowledge to keep campaigns fresh, innovative, and competitive.

Requirements:

• Proven experience (3+ years) managing paid social campaigns for clients, ideally in the property or real estate sector but not essential
• Strong expertise with social media platforms (Facebook Ads Manager, Instagram, TikTok, LinkedIn Ads, etc.) and campaign performance analytics
• Solid understanding of social media trends, audience targeting, and digital advertising best practices
• Experience with A/B testing, ad copywriting, creative direction, and reporting tools (Google Analytics, Facebook Analytics, etc.)
• Strong communication skills with the ability to manage client relationships and collaborate with cross-functional teams
• Ability to work in a fast-paced, deadline-driven environment while managing multiple client accounts
• Strong analytical mindset with a focus on data-driven decision-making.

Agency & Attitude:

Our client boasts a fantastic range of clients and offers a truly great environment to work in. They are looking for a Paid Social Account manager who not only loves what they do, but is also passionate about the constantly evolving world of digital media.

The ideal candidate will have a strong sense of self-motivation, excellent project management, organisational skills and a can-do attitude. They must be confident, a strong team player and able to lead a team.

Staff development and progression is a real focus and a successful career is there for the taking. As an independent agency, expect to have your ideas help form the shape of the agency and have a real impact on its future!