At a Glance
- Tasks: Lead marketing strategies for dairy products and drive category growth.
- Company: Join Ingredion, a global leader in natural ingredients innovation.
- Benefits: Enjoy competitive salary, generous vacation, and comprehensive wellness support.
- Other info: Flexible work arrangements and excellent career growth opportunities await you.
- Why this job: Make a real impact in a dynamic environment with innovative projects.
- Qualifications: Bachelor’s degree in Marketing or related field; experience in food marketing preferred.
The predicted salary is between 60000 - 75000 € per year.
Company Background: Join Ingredion, where innovation impacts lives worldwide! Without even realizing it, you’ve experienced our work in your favourite chocolate, your pet’s food, the paper you write on, and your everyday snacks. As a global powerhouse across more than 60 industries, we harness the potential of natural ingredients to transform lives. Whether you’re just starting your career or bringing years of experience, there's a place for you here to make a real difference. Be part of our team that values a wide range of perspectives and is committed to shaping a better world with every product we create.
Workplace type: Hybrid
The Category Marketing Manager leads the category portfolio in the region across product lines ensuring value propositions are clearly articulated and supported with compelling insights to support consultative selling across the Go-to-Market teams. Provides sales enablement resources required to effectively market the portfolio of category products, engage in customer meetings to promote solutions and facilitate the conversion of sales opportunities. The role acts as an integrating role between sales and technical service, providing the category inputs to the commercial plans and sales enablement assets needed to effectively sell the portfolio of category products. This role also contributes to the development of the global category plan, including identification of customer problems to solve and innovation priorities for the focus category. The Category Marketing Manager translates the global strategy into an execution plan to deliver the category growth ambition and drive its implementation in the region.
What you will do:
- Global category plan
- Category Strategy: Represent their region and join a cross-functional team to develop the global category strategy (5+ yr horizon). Bring specific regional market trends, insights and unmet needs to shape the development of this global category plan. Contribute to the development of the regional technical roadmap for their category.
- Category Business Reporting: Ensure results are reported consistently across the business. Guide the development of the budget & strategic plan for their category. Conduct on a regular basis an analysis of the profitability of the category and identify actions to improve it.
- Customers & Growth
- Customer Engagements & Opportunity Conversion: Participate in customer meetings to build market knowledge, inform solution development and help convert sales opportunities leveraging key insights. Support sales prospecting process through the development of target customer lists; Track progress on engaging with “must win” customers.
- Market Intelligence: Market & competitor intelligence for the category. Identify share of wallet and headroom for growth by customer. Leverage inputs to shape strategy & plans. Act as the Marketing lead for major category customers and shape account plans.
- Regional category growth
- Lead a cross-functional team to drive the implementation of the category annual growth plan.
- Pipeline Development: Partner with Sales and technical service to drive opportunity pipeline growth for the category.
- Prospecting: Support sales prospecting process through the development of target customer lists; Tracks progress.
- Demand generation: Partner with the digital demand team to develop campaigns for the category.
- Sales enablement: work with the go to market enablement team to develop or adapt sales enablement tools to region-specific needs. Train regional team on product portfolio and category trends/insights.
- Innovation
- Generate an ongoing, consolidated view of regional priority customer problems to solve. Accountable for regional business case development for innovation projects. Co-ordinates execution of new product launches within Develop strong value propositions for the launches backed by powerful concepts and consumer insights.
What you will bring:
- Mandatory requirements:
- Bachelor’s Degree in Business, Marketing, Food Science/Technology or another related field.
- Solid experience in Marketing preferably in a food and beverage company – either B2C or B2B.
- B2B ingredients experience.
- Proven expertise in strategic marketing planning and implementation including product launches.
- Business acumen to conduct financial category analysis and develop growth plans.
- Strong Marketing Acumen with a desire to further develop the knowledge, understanding and competency in marketing within the organization.
- Ability to translate strategies into tactics which win business.
- Value proposition development & value pricing.
- Storyteller who can build insight-led concepts and presentations relevant to the go to market team and customer's brands.
- Development of sales tools and supporting tactics.
- Experience in an international environment.
- English fluency, both written and spoken.
- Desirable requirements:
- Postgraduate Diploma in Marketing (Chartered Institute of Marketing) or equivalent.
- Knowledge of the focus category.
- Ingredient knowledge – both of texturizing and nutritional ingredients.
- Working knowledge of SFDC.
Who you are:
- Share knowledge and expertise to support country, regional, and broader business objectives.
- Bring strong project management capabilities and keep initiatives moving forward.
- Communicate ideas clearly through confident and engaging presentations.
- Flexible, responsive, and comfortable taking initiative independently.
- Collaborate effectively with others while owning your work and outcomes.
- Have strong interpersonal skills and communicate clearly with diverse stakeholders.
Why Join Ingredion?
Discover why Ingredion is the ideal place to advance your career with our exceptional rewards and benefits package designed to help you thrive. Create the future with us and enjoy:
- Total Rewards Package – Competitive salary and performance-based pay recognizing your contributions to our success.
- Comprehensive Benefits & Wellness Support – Health, long-term savings, and resources for your physical, mental, and emotional well-being.
- Generous Vacation Policy – Take advantage of 33 vacation days each year (bank holidays included), and benefit of the holiday purchase scheme.
- Flexible Work Arrangements – We value flexibility to support you both professionally and personally.
- Career Growth – Learning, training, and development opportunities.
- Employee Recognition Program – A culture of real-time appreciation, with personalized recognition rewards globally.
- Employee Referral Program – Refer top talent and earn a bonus if they’re hired.
- Company Pension Plan – Secure your future with financial support for retirement.
- Company Events – Join in on our Christmas party, family day, or Sustainability day for fun and connection.
Category Marketing Manager, Dairy in Manchester employer: Ingredion
At Ingredion, we pride ourselves on being an exceptional employer that champions innovation and diversity in a hybrid work environment. Our comprehensive benefits package, including 33 vacation days and a strong focus on employee wellness, ensures that you can thrive both personally and professionally. With ample opportunities for career growth and a culture that celebrates achievements, joining our team as a Category Marketing Manager in the Dairy sector means making a meaningful impact while enjoying a supportive and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Category Marketing Manager, Dairy in Manchester
✨Tip Number 1
Get to know the company inside out! Research Ingredion's products and values, and think about how your experience aligns with their mission. This will help you stand out in interviews and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews by practising common questions and crafting your own stories that highlight your skills. Use the STAR method (Situation, Task, Action, Result) to structure your answers and keep them engaging.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Category Marketing Manager, Dairy in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Category Marketing Manager role. Highlight your relevant experience in marketing, especially in the food and beverage sector, and showcase any strategic planning you've done. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention specific examples of your achievements in marketing that relate to the dairy category.
Showcase Your Insights:We love candidates who can bring insights to the table! In your application, share any market intelligence or trends you've identified in previous roles. This will demonstrate your ability to contribute to our global category strategy right from the start.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture while you’re at it!
How to prepare for a job interview at Ingredion
✨Know Your Category Inside Out
Before the interview, dive deep into the dairy category. Understand current trends, key players, and consumer preferences. This knowledge will help you articulate how your insights can shape the global category strategy and demonstrate your passion for the role.
✨Showcase Your Marketing Acumen
Prepare to discuss your previous marketing experiences, especially in B2B or food and beverage sectors. Be ready to share specific examples of successful product launches or strategic marketing plans you've implemented, highlighting your ability to translate strategies into actionable tactics.
✨Engage with Insightful Questions
During the interview, ask thoughtful questions about Ingredion's current challenges in the dairy category. This shows your proactive approach and genuine interest in contributing to their growth. It also gives you a chance to showcase your market intelligence skills.
✨Demonstrate Collaboration Skills
Since this role involves working cross-functionally, be prepared to discuss how you've successfully collaborated with sales, technical teams, or other departments in the past. Highlight your interpersonal skills and how they’ve helped drive projects forward.
