At a Glance
- Tasks: Lead category marketing strategies and engage with customers to drive sales growth.
- Company: Join Ingredion, a global leader transforming lives with natural ingredients.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborative culture with a focus on diverse perspectives and career growth.
- Why this job: Make a real impact in a dynamic environment while shaping innovative solutions.
- Qualifications: Experience in marketing and strong analytical skills required.
The predicted salary is between 60000 - 75000 € per year.
Company Background: Join Ingredion, where innovation impacts lives worldwide! Without even realizing it, you’ve experienced our work in your favourite chocolate, your pet’s food, the paper you write on, and your everyday snacks. As a global powerhouse across more than 60 industries, we harness the potential of natural ingredients to transform lives. Whether you’re just starting your career or bringing years of experience, there's a place for you here to make a real difference. Be part of our team that values a wide range of perspectives and is committed to shaping a better world with every product we create.
Workplace type: Hybrid
The Category Marketing Manager leads the category portfolio in the region across product lines ensuring value propositions are clearly articulated and supported with compelling insights to support consultative selling across the Go-to-Market teams. Provides sales enablement resources required to effectively market the portfolio of category products, engage in customer meetings to promote solutions and facilitate the conversion of sales opportunities. The role acts as an integrating role between sales and technical service, providing the category inputs to the commercial plans and sales enablement assets needed to effectively sell the portfolio of category products.
This role also contributes to the development of the global category plan, including identification of customer problems to solve and innovation priorities for the focus category. The Category Marketing Manager translates the global strategy into an execution plan to deliver the category growth ambition and drive its implementation in the region.
What you will do:
- Global category plan
- Category Strategy: Represent their region and join a cross-functional team to develop the global category strategy (5+ yr horizon). Bring specific regional market trends, insights and unmet needs to shape the development of this global category plan. Contribute to the development of the regional technical roadmap for their category.
- Category Business Reporting: Ensure results are reported consistently across the business. Guide the development of the budget & strategic plan for their category. Conduct on a regular basis an analysis of the profitability of the category and identify actions to improve it.
- Customers & Growth
- Customer Engagements & Opportunity Conversion: Participate in customer meetings to build market knowledge, inform solution development and help convert sales opportunities leveraging key insights. Support sales prospecting process through the development of target customer lists; Track progress on engaging with “must win” customers.
- Market Intelligence: Market & competitor intelligence for the category. Identify share of wallet and headroom for growth by customer. Leverage inputs to shape strategy & plans.
- Act as the Marketing lead for major category customers and shape.
Category Marketing Manager (m/f/d), Dairy in Manchester employer: Ingredion Incorporated
At Ingredion, we pride ourselves on being an exceptional employer that fosters innovation and collaboration in a hybrid work environment. Our commitment to employee growth is evident through continuous learning opportunities and a culture that values diverse perspectives, making it a rewarding place for professionals to thrive. Join us in our mission to transform lives with natural ingredients while enjoying the unique advantages of working in a global powerhouse located at the heart of the food and beverage industry.
StudySmarter Expert Advice🤫
We think this is how you could land Category Marketing Manager (m/f/d), Dairy in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can contribute to their category strategy. A confident and concise introduction can make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Category Marketing Manager (m/f/d), Dairy in Manchester
Some tips for your application 🫡
Show Your Passion for Dairy:When you're writing your application, let your love for the dairy industry shine through! We want to see how your enthusiasm aligns with our mission at Ingredion. Share any relevant experiences or projects that highlight your passion for this category.
Tailor Your Application:Make sure to customise your CV and cover letter for the Category Marketing Manager role. Highlight your skills in market analysis and customer engagement, and how they relate to the specific responsibilities mentioned in the job description. We appreciate when candidates take the time to connect their experience with what we’re looking for!
Be Insightful:We love a good insight! In your application, include examples of how you've used market intelligence to drive growth or improve strategies in previous roles. This will show us that you understand the importance of data-driven decision-making in marketing.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture while you’re at it!
How to prepare for a job interview at Ingredion Incorporated
✨Know Your Category Inside Out
Before the interview, dive deep into the dairy category. Understand current trends, challenges, and opportunities. Be ready to discuss how you can leverage these insights to shape the global category strategy.
✨Showcase Your Sales Enablement Skills
Prepare examples of how you've successfully supported sales teams in the past. Highlight specific resources or strategies you've developed that helped convert sales opportunities, as this role heavily relies on effective sales enablement.
✨Engage with Customer Insights
Think about how you can bring customer insights to the table. Be prepared to discuss how you've previously identified customer needs and translated them into actionable marketing strategies that drive growth.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Share experiences where you've successfully collaborated with sales, technical services, or other departments to achieve a common goal, showcasing your ability to integrate diverse perspectives.
