At a Glance
- Tasks: Lead category marketing for beverages, driving strategy and execution across product lines.
- Company: Join Ingredion, a global leader in natural ingredients transforming everyday products.
- Benefits: Competitive salary, health support, flexible work options, and career development opportunities.
- Other info: Collaborative environment with strong focus on innovation and personal growth.
- Why this job: Make an impact in a dynamic role that shapes the future of beverage marketing.
- Qualifications: Degree in Business or Marketing; experience in FMCG/food & beverage preferred.
The predicted salary is between 54000 - 66000 £ per year.
Company
Background: Join Ingredion, where innovation impacts lives worldwide!
The company harnesses natural ingredients to transform products in food, beverages, paper, and many everyday items.
It operates across more than 60 industries and values diverse perspectives to create a better world.
Workplace type: Hybrid in Manchester or Hamburg. Remote work possible from the UK or Germany.
Role Overview
The Category Marketing Manager leads the category portfolio in the region across product lines.
The role ensures value propositions are clearly articulated, supports consultative selling across Go‑to‑Market teams, and provides sales enablement resources to market the portfolio effectively.
Responsibilities
- Translate the global category strategy into a regional execution plan and drive its implementation.
- Represent the region on cross‑functional teams to develop the global category strategy (5+ yr horizon), bringing regional market trends, insights, and unmet needs.
- Contribute to the regional technical roadmap for the category.
- Guide the development of the budget & strategic plan for the category and conduct regular profitability analysis to identify improvement actions.
- Engage with customers in meetings to build market knowledge, inform solution development and help convert sales opportunities through key insights.
- Support the sales prospecting process by creating target customer lists and tracking progress with “must‑win” customers.
- Collect and analyze market and competitor intelligence; identify share of wallet and growth headroom per customer, and use these insights to shape strategy and plans.
- Act as Marketing lead for major category customers, shaping account plans.
- Lead a cross‑functional team to drive the implementation of the category annual growth plan and pace pipeline development.
- Partner with Sales and Technical Service to grow the opportunity pipeline for the category.
- Collaborate with the digital demand team to develop demand‑generation campaigns.
- Work with the go‑to‑market enablement team to develop or adapt sales enablement tools for regional needs and train the regional team on product portfolio and category insights.
- Generate a consolidated view of regional priority customer problems and be accountable for business case development for innovation projects.
- Coordinate execution of new product launches and develop strong value propositions backed by concepts and consumer insights.
Qualifications
- Bachelor’s degree in Business, Marketing, Food Science/Technology, or related field; postgraduate marketing qualification is a plus.
- Proven marketing experience, preferably in FMCG/food & beverage with B2B ingredients exposure.
- Strong expertise in strategic marketing, including product launches, value proposition development, and go‑to‑market execution.
- Solid business acumen to perform financial/category analysis and translate strategy into sales‑driven tactics.
- Excellent storytelling and communication skills for crafting insight‑led presentations and sales tools.
- Experience in international environments and proficiency in English (written and spoken).
- Knowledge of SFDC and ingredient concepts is desirable.
Who You Are
- Share knowledge and expertise to support country, regional, and broader business objectives.
- Possess strong project‑management capabilities and keep initiatives moving forward.
- Communicate ideas clearly through confident and engaging presentations.
- Flexible, responsive, and comfortable taking initiative independently.
- Collaborate effectively with others while owning your work and outcomes.
- Have strong interpersonal skills and communicate clearly with diverse stakeholders.
Benefits
- Total Rewards Package – Competitive salary and performance‑based pay.
- Comprehensive Benefits & Wellness Support – Health, long‑term savings, and resources for physical, mental, and emotional well‑being.
- Flexible Work Arrangements – Support for professional and personal flexibility.
- Career Growth – Learning, training, and development opportunities.
- Employee Recognition Program – Culture of real‑time appreciation with personalized rewards worldwide.
- Employee Referral Program – Refer top talent and earn a bonus when they’re hired.
- Relocation Available: No
- #J-18808-Ljbffr
Category Marketing Manager (m/f/d), Beverages in Manchester employer: Ingredion Incorporated
As a leading employer in the food technology sector, we offer an exciting opportunity for a Technologist in Dairy/Non-Dairy at our Ellesmere Port location. Our collaborative work culture fosters innovation and personal growth, supported by comprehensive benefits including a generous vacation policy and career development programmes. Join us to make a meaningful impact while enjoying a competitive salary and a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Category Marketing Manager (m/f/d), Beverages in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ingredion Incorporated and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ingredion Incorporated are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Category Marketing Manager (m/f/d), Beverages in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ingredion Incorporated. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ingredion Incorporated:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ingredion Incorporated’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ingredion Incorporated
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ingredion Incorporated will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ingredion Incorporated, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
