Company Background:Join Ingredion, where innovation impacts lives worldwide! The company harnesses natural ingredients to transform products in food, beverages, paper, and many everyday items. It operates across more than 60 industries and values diverse perspectives to create a better world.
Workplace type: Hybrid in Manchester or Hamburg. Remote work possible from the UK or Germany.
Role Overview
The Category Marketing Manager leads the category portfolio in the region across product lines. The role ensures value propositions are clearly articulated, supports consultative selling across Go‑to‑Market teams, and provides sales enablement resources to market the portfolio effectively.
Responsibilities
- Translate the global category strategy into a regional execution plan and drive its implementation.
- Represent the region on cross‑functional teams to develop the global category strategy (5+ yr horizon), bringing regional market trends, insights, and unmet needs.
- Contribute to the regional technical roadmap for the category.
- Guide the development of the budget & strategic plan for the category and conduct regular profitability analysis to identify improvement actions.
- Engage with customers in meetings to build market knowledge, inform solution development and help convert sales opportunities through key insights.
- Support the sales prospecting process by creating target customer lists and tracking progress with “must‑win” customers.
- Collect and analyze market and competitor intelligence; identify share of wallet and growth headroom per customer, and use these insights to shape strategy and plans.
- Act as Marketing lead for major category customers, shaping account plans.
- Lead a cross‑functional team to drive the implementation of the category annual growth plan and pace pipeline development.
- Partner with Sales and Technical Service to grow the opportunity pipeline for the category.
- Collaborate with the digital demand team to develop demand‑generation campaigns.
- Work with the go‑to‑market enablement team to develop or adapt sales enablement tools for regional needs and train the regional team on product portfolio and category insights.
- Generate a consolidated view of regional priority customer problems and be accountable for business case development for innovation projects.
- Coordinate execution of new product launches and develop strong value propositions backed by concepts and consumer insights.
Qualifications
- Bachelor’s degree in Business, Marketing, Food Science/Technology, or related field; postgraduate marketing qualification is a plus.
- Proven marketing experience, preferably in FMCG/food & beverage with B2B ingredients exposure.
- Strong expertise in strategic marketing, including product launches, value proposition development, and go‑to‑market execution.
- Solid business acumen to perform financial/category analysis and translate strategy into sales‑driven tactics.
- Excellent storytelling and communication skills for crafting insight‑led presentations and sales tools.
- Experience in international environments and proficiency in English (written and spoken).
- Knowledge of SFDC and ingredient concepts is desirable.
Who You Are
- Share knowledge and expertise to support country, regional, and broader business objectives.
- Possess strong project‑management capabilities and keep initiatives moving forward.
- Communicate ideas clearly through confident and engaging presentations.
- Flexible, responsive, and comfortable taking initiative independently.
- Collaborate effectively with others while owning your work and outcomes.
- Have strong interpersonal skills and communicate clearly with diverse stakeholders.
Benefits
- Total Rewards Package – Competitive salary and performance‑based pay.
- Comprehensive Benefits & Wellness Support – Health, long‑term savings, and resources for physical, mental, and emotional well‑being.
- Flexible Work Arrangements – Support for professional and personal flexibility.
- Career Growth – Learning, training, and development opportunities.
- Employee Recognition Program – Culture of real‑time appreciation with personalized rewards worldwide.
- Employee Referral Program – Refer top talent and earn a bonus when they’re hired.
Relocation Available: No
Category Marketing Manager (m/f/d), Beverages in Manchester employer: Ingredion Incorporated
As a leading employer in the food technology sector, we offer an exciting opportunity for a Technologist in Dairy/Non-Dairy at our Ellesmere Port location. Our collaborative work culture fosters innovation and personal growth, supported by comprehensive benefits including a generous vacation policy and career development programmes. Join us to make a meaningful impact while enjoying a competitive salary and a supportive environment that values your contributions.
