At a Glance
- Tasks: Drive SEO strategies for travel brands, enhancing visibility and driving traffic.
- Company: Dynamic travel company focused on sustainability and responsible tourism.
- Benefits: Competitive salary, bonus opportunities, and a collaborative work environment.
- Other info: Embrace diversity and enjoy excellent career growth opportunities.
- Why this job: Join a passionate team and make a real impact in the travel industry.
- Qualifications: Proven SEO experience and strong analytical skills required.
The predicted salary is between 34000 - 38000 € per year.
Location: Farnborough, Hampshire, United Kingdom
Salary: £40,000 – £45,000 p.a. + bonus
About the role
You will drive visibility across both classic and AI‑driven touchpoints for our two specialist travel brands – Inghams and Santa’s Lapland. In the heart of our digital and e‑commerce team you will collaborate closely with marketing channels, product teams and our external digital agency to ensure our brands are cited, surfaced and trusted across both traditional and emerging search experiences. You will craft long‑term strategies, deliver SEO training sessions and implement day‑to‑day optimisations.
Responsibilities
- Develop and deliver brand‑specific SEO strategies to enhance search rankings, grow organic reach and drive qualified traffic that converts into leads, bookings and revenue.
- Conduct ongoing keyword research and analysis to identify opportunities, optimising both new and existing content for maximum visibility.
- Collaborate with internal teams, including content editors, copywriters and product specialists, to brief and implement on‑page optimisations, ensuring all new content is fully optimised before publication.
- Partner with our digital agency to plan, manage and deliver Digital PR and outreach campaigns that strengthen authority and brand presence.
- Manage and enhance the website’s backlink profile through targeted link building and regular audits, maintaining high‑quality links and protecting SEO integrity.
- Work closely with the e‑commerce team and digital agency to prioritise and implement technical SEO improvements through development cycles.
- Monitor and maintain the website’s technical health across all search engines, ensuring superior crawlability, indexing and user experience in line with Core Web Vitals and accessibility standards.
- Boost brand visibility within AI‑driven search experiences by optimising content, structured data and schema for inclusion and accurate citation across platforms such as ChatGPT, Perplexity and AI Overviews.
- Deliver regular training sessions to upskill teams and ensure SEO best practices are consistently applied.
- Stay ahead of SEO trends, algorithm updates and evolving search behaviours to adapt strategies and sustain competitive advantage.
- Perform in‑depth competitor and market analyses to uncover trends, benchmark performance and present actionable insights to stakeholders.
- Track, measure and report on key website and content performance metrics, providing actionable recommendations for continual improvement.
Qualifications
- Proven SEO experience with measurable success in driving organic growth and maintaining technical site health.
- Deep understanding of SEO best practices with the ability to brief, edit and QA high‑E-A-T content that aligns with search intent, brand voice and user experience principles.
- Knowledge of accessibility standards and familiarity with testing tools.
- Strong grasp of the marketing funnel and how organic strategy supports each stage.
- Proficiency with SEO and analytics platforms, including GA4, Google Search Console, Semrush, Looker Studio and Power BI (or equivalents).
- Excellent analytical abilities with a proven track record of turning complex data into actionable insights that drive performance.
- Highly organised and capable of managing multiple priorities in a fast‑paced environment.
- Experience with CMS platforms, ideally Umbraco.
- Driven by measurable results, continuous improvement and commercial impact.
- Technically astute, detail‑oriented and creatively minded with a problem‑solving mindset.
- Confident communicator who can work collaboratively or autonomously when required.
- A passion for travel, outdoor activities and winter sports would be beneficial.
- Customer and commercially centric.
Sustainability and responsible tourism is at our core and our values will be close to your heart. Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Travel Arrangements
SEO Manager in Farnborough employer: Inghams
As an SEO Manager at our vibrant Farnborough office, you will be part of a dynamic digital and e-commerce team dedicated to driving visibility for our renowned travel brands. We pride ourselves on fostering a collaborative work culture that values diversity and encourages continuous learning, offering ample opportunities for professional growth and development. With a focus on sustainability and responsible tourism, you'll find meaningful work that aligns with your passions while enjoying a competitive salary and bonus structure.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager in Farnborough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend SEO meetups, webinars, or even local events. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio that highlights your SEO achievements. This could be a blog where you share insights or case studies of past successes. It’s a great way to demonstrate your expertise.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each company. Research their current SEO strategies and think about how you can add value. Mention specific ideas in your conversations to show you’re genuinely interested.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Plus, it gives you a chance to showcase your understanding of our brands and how you can help drive visibility for Inghams and Santa’s Lapland.
We think you need these skills to ace SEO Manager in Farnborough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO Manager role. Highlight your relevant experience, especially any successes in driving organic growth and maintaining technical site health. We want to see how you can bring measurable results to our team!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about SEO and how your skills align with our values at StudySmarter. Share specific examples of your past work that demonstrate your ability to enhance search rankings and drive qualified traffic.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, highlight your proficiency with SEO and analytics platforms like GA4 and Semrush. Give us examples of how you've turned complex data into actionable insights that improved performance.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter family!
How to prepare for a job interview at Inghams
✨Know Your SEO Stuff
Make sure you brush up on the latest SEO trends and best practices. Be ready to discuss your previous successes in driving organic growth and maintaining site health. Having specific examples of how you've optimised content or improved search rankings will really impress.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used tools like GA4, Google Search Console, or Semrush to track performance metrics. Bring along some data-driven insights from your past roles that demonstrate your ability to turn complex data into actionable strategies.
✨Collaborative Spirit is Key
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with content editors, copywriters, or digital agencies. Highlight your communication skills and how you ensure everyone is on the same page.
✨Passion for Travel and Sustainability
Express your enthusiasm for travel and responsible tourism. Share any personal experiences or insights that align with the company's values. This will show that you're not just a fit for the role, but also for the company culture.
