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- Tasks: Lead the Ecommerce strategy and enhance online customer experiences for Inghams and Santa's Lapland.
- Company: Join a passionate team dedicated to sustainable travel and extraordinary experiences.
- Benefits: Competitive salary, flexible working options, and a supportive work-life balance.
- Why this job: Make a real impact in the travel industry while enjoying the great outdoors.
- Qualifications: Experience in ecommerce, data analysis, and strong communication skills required.
- Other info: Dynamic role with opportunities for growth in a collaborative environment.
The predicted salary is between 39000 - 45000 £ per year.
The great outdoors is our happy place and it's open all year round. Ski the slopes, walk the walks, and explore the Lapland wilderness. If nature's in your nature, if you're itching for adventure - you've found your people.
We are united by our shared passion for our exceptional brands - Inghams and Santa's Lapland. Driven by a strong sense of purpose, staying true to our commitment to our people and planet. If you're looking for a career that's not just a job but a fulfilling adventure, we welcome you to explore opportunities with us. Join our team and be part of a dynamic, purpose-driven business dedicated to making a positive impact in the world. Join us on our journey creating extraordinary travel experiences for all.
Our vision is to be the most loved travel company in our markets, famous for customer experience and sustainable travel. We put people at the heart of everything we do and are proud of the extensive benefits we offer.
This role is based in Farnborough, Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full-time position; however, work-life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).
Salary: 45000 - 50000 p.a. bonus
Fixed term contract for 12 months (maternity cover)
About the role
You will work with the Digital Transformation Lead to take responsibility for the delivery of the Ecommerce strategy and KPIs for our two exceptional brands; Inghams and Santa's Lapland. Playing a pivotal role in creating a best-in-class online customer journey and user experience, driving direct bookings and conversion rate optimisation (CRO) and achieving Ecommerce performance aligned with business goals. You will leverage insights, monitor and analyse website performance, and oversee the delivery of self-serve reporting along with developing and executing online trading strategies and product merchandising campaigns. You will be supported by an Ecommerce Executive and will collaborate with a matrix of marketing channel specialists and the product team to successfully execute brand campaigns and projects.
Am I the right person?
We are looking for your application to demonstrate:
- Extensive experience and knowledge of the online environment and ecommerce best practices.
- Strong experience in designing and managing A/B and multivariate tests from hypothesis to implementation and analysis.
- Proficient in GA4, Excel, and other analytical tools for data-driven decision-making.
- Excellent communication and interpersonal skills with a collaborative team-oriented approach.
- Proven track record of delivering measurable results in a digital environment.
- Practical experience with HTML/CSS and CMS platforms, preferably Umbraco.
- Strong understanding of the marketing funnel and how organic strategy supports each stage.
- Exceptional analytical skills with the ability to translate complex data into actionable insights.
- Highly organised, capable of managing multiple priorities in a fast-paced setting.
- Self-motivated and motivational with strong people skills and leadership qualities.
- Technically astute, detail-oriented, and creatively minded with a problem-solving approach.
- Results-driven, focused on continuous improvement and delivering commercial impact.
- Sustainability and responsible tourism is at our core and our values will be close to your heart.
- Diversity is to be celebrated. Life would be dreary and change would be slow if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.
Inghams & Santa's Lapland are a part of Hotelplan Group, a well-established and diverse family of specialist tour operators with a long tradition of developing and operating market-leading experiences. The family comprises ski and walking holidays with Inghams and Santa's Lapland; adventure travel with Explore Worldwide; and self-guided experts Inntravel.
Ecommerce Manager in Farnborough employer: Inghams & Santa's Lapland
Contact Detail:
Inghams & Santa's Lapland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager in Farnborough
✨Tip Number 1
Get to know the company inside out! Research Inghams and Santa's Lapland, their values, and what makes them tick. This way, when you chat with them, you can show off your passion for their mission and how you fit right in.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can go a long way in making you stand out from the crowd and might even get you a referral!
✨Tip Number 3
Prepare for the interview by practising common questions and showcasing your ecommerce expertise. Think about specific examples where you've driven results and how you can bring that magic to their team.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our adventure at Inghams and Santa's Lapland.
We think you need these skills to ace Ecommerce Manager in Farnborough
Some tips for your application 🫡
Show Your Passion for Travel: When writing your application, let your love for travel shine through! Share experiences that highlight your adventurous spirit and how they align with our mission at Inghams and Santa's Lapland.
Highlight Your Ecommerce Expertise: Make sure to showcase your extensive knowledge of ecommerce best practices. Talk about specific projects where you've driven results, especially in areas like conversion rate optimisation and user experience.
Be Data-Driven: We love numbers! Include examples of how you've used analytical tools like GA4 and Excel to make data-driven decisions. This will show us you're not just creative but also strategic in your approach.
Tailor Your Application: Take the time to tailor your application to our job description. Use keywords from the listing and demonstrate how your skills and experiences make you the perfect fit for our team. And remember, apply through our website for the best chance!
How to prepare for a job interview at Inghams & Santa's Lapland
✨Know Your Ecommerce Stuff
Make sure you brush up on the latest ecommerce trends and best practices. Be ready to discuss your experience with A/B testing and how you've used data to drive decisions. This role is all about optimising the online customer journey, so show them you know your stuff!
✨Show Off Your Analytical Skills
Prepare to talk about your experience with tools like GA4 and Excel. Have some examples ready where you've turned complex data into actionable insights. They want someone who can monitor performance and make data-driven decisions, so highlight your analytical prowess.
✨Demonstrate Team Spirit
This role involves collaboration with various teams, so be ready to share examples of how you've worked effectively in a team environment. Emphasise your communication skills and how you’ve contributed to achieving common goals. They’re looking for a team player!
✨Align with Their Values
Inghams & Santa's Lapland are passionate about sustainability and responsible tourism. Make sure you express your alignment with these values during the interview. Share any relevant experiences or initiatives you've been part of that demonstrate your commitment to making a positive impact.
