Ecommerce Executive in Farnborough

Inghams and Santa’s Lapland are part of Hotelplan UK, a Group of specialist tour operators. As a group we are incredibly passionate about the holidays we sell, and our employees both in the UK and Overseas are focussed on ensuring that we meet, indeed exceed, the expectations of our customers. Our vision – “To be the most loved travel company in our markets, famous for customer experience and sustainable travel”. The great outdoors is our happy place and it’s open all year round. Ski the slopes, walk the walks and explore the Lapland wilderness. If nature’s in your nature… if you’re itching for adventure – you’ve found your people. We are united by our shared passion for our exceptional brands – Inghams and Santa's Lapland. Driven by a strong sense of purpose, staying true to our commitment to our people and planet. If you’re looking for a career that’s not just a job but a fulfilling adventure, we welcome you to explore opportunities with us. Join our team and be part of a dynamic, purpose‑driven business dedicated to making a positive impact in the world. Join us on our journey, creating extraordinary travel experiences for all. We put people at the heart of everything we do and are proud of the extensive benefits we offer.

This role is based in Farnborough, Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full‑time position; however, we value work‑life balance, so we are open to discussion on flexible working patterns (minimum 4 days per week). Salary: £26,000 – £28,000 p.a. + bonus Fixed term contract for 6 months.

About the role

This role will support significant and exciting web projects. Reporting to the Ecommerce Manager, your primary focus will be to deliver continuous improvements across our two exceptional brands – Inghams and Santa’s Lapland. You will have a proactive and positive attitude as you support the development roadmap of our websites, with an enhanced focus on CRO, UX analysis and A/B testing.

• Online Promotions and Merchandising – collaborate with product, content and brand teams to execute promotional campaigns and product launches that drive commercial results.
• Conversion and User Experience – implement CRO tests and recommend changes based on successful experiments to improve page layouts and merchandising.
• CMS Training – maintain up‑to‑date CMS training guides and provide ad‑hoc support to the business, championing SEO and UX best practices.
• SEO – assist the SEO Manager in executing key search engine optimisation initiatives.
• Analysis and Reporting – monitor customer behaviour to forecast demand, spot opportunities and optimise merchandising to increase revenue.

Qualifications

• Interest in and understanding of the key principles of website merchandising, SEO and CRO.
• Experience in using CMS platforms, ideally Umbraco.
• Basic understanding of HTML and CSS with an eye for good design.
• Ability to multi‑task and work well under pressure to meet tight deadlines.
• Experience of analytics and web performance tools such as GA4, Excel, Glassbox and Google Search Console.
• Commitment to sustainability and responsible tourism; our values will be close to your heart.

Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners – always with respect and kindness.