At a Glance
- Tasks: Lead AI initiatives to enhance CRM processes and drive business transformation.
- Company: Ingersoll Rand, a leader in flow control and compression equipment.
- Benefits: Generous holiday, pension contributions, health plans, and employee share options.
- Other info: Hybrid work model with opportunities for professional growth and development.
- Why this job: Shape the future of CRM with cutting-edge AI technologies and make a real impact.
- Qualifications: 5+ years in CRM or digital transformation; strong analytical and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
- Job Title
- CRM AI Enablement Manager
- Location
- Redditch
About Us
Ingersoll Rand is a leading provider of mission-critical flow control and compression equipment and associated aftermarket parts, consumables, and services, which it sells across multiple attractive end-markets within various industries.
Its broad and complete range of compressor, vacuum and blower products and services, along with its application expertise and over 160 years of engineering heritage, allows Ingersoll Rand to provide differentiated product and service offerings for its customers' specific uses.
Job Summary
We are looking for a strategic, business-driven CRM AI Enablement Manager to lead the identification, prioritization, and scaling of AI capabilities across CRM processes, customer journeys, and commercial operations.
This role acts as a key bridge between Business, CRM Portfolio, CRM IT, Data & Analytics, and Enterprise AI teams, ensuring AI investments translate into measurable business value and sustainable adoption with a strong focus on embedding Generative AI, Copilots, Agentic AI, and intelligent automation into CRM processes.
Responsibilities
- AI Strategy & Roadmap
- Define and drive the CRM AI roadmap aligned with business priorities and CRM strategy.
- Identify high-impact use cases across customer journeys and commercial processes.
- Assess emerging AI capabilities and market trends relevant to CRM.
- Recommend investment priorities to maximize business transformation.
- AI Opportunity Identification & Prioritization
- Partner with stakeholders across Sales, Service, and Commercial Excellence to identify AI opportunities.
- Lead AI discovery workshops and opportunity assessments.
- Build business cases, demos, define success metrics, and prioritize initiatives based on value, feasibility, and scalability.
- Maintain and govern the CRM AI opportunity portfolio.
- Copilot & Agentic AI Enablement
- Drive adoption of AI Copilots, Agent force solutions, and intelligent assistants.
- Define business requirements in collaboration with IT, Data, and AI teams.
- Reimagine CRM processes through AI-assisted and autonomous workflows.
- Monitor usage, effectiveness, and business impact; drive continuous optimization.
- AI Delivery Enablement
- Partner with CRM delivery teams, Enterprise AI, and vendors to ensure successful implementation.
- Align business requirements, outcomes, and success metrics across initiatives.
- Manage dependencies, stakeholder engagement, and readiness activities.
- Support deployment of AI-powered capabilities across CRM.
- Analytics, Insights & Value Realization
- Own the AI value realization framework.
- Define and track KPIs for AI and CRM performance.
- Analyze productivity gains, operational efficiencies, and customer outcomes.
- Translate insights into actionable recommendations and executive reporting.
- AI Governance & Responsible AI
- Establish governance standards for CRM AI initiatives.
- Ensure compliance with data, security, and Responsible AI policies.
- Partner with Legal, Compliance, and Data Governance to mitigate risks.
- Implement monitoring and oversight mechanisms.
- Adoption & Change Leadership
- Drive organizational readiness and adoption of AI solutions.
- Define enablement, communication, and training strategies.
- Build AI champion networks and feedback loops.
- Ensure scalable and sustained adoption across the organization.
- Basic Qualifications
- Bachelor’s degree in Business, Engineering, Information Systems, Analytics, or related field.
- 5+ years of experience in CRM, Commercial Excellence, Product Management, Analytics, or Digital Transformation.
- Proven track record leading cross-functional initiatives across business, data, and technology.
- Strong understanding of CRM processes (Sales, Service, Customer Experience).
- Experience developing business cases, roadmaps, and value realization frameworks.
- Familiarity with Generative AI, Copilots, Agentic AI, and enterprise AI solutions.
- Strong analytical mindset and experience with KPI frameworks and executive reporting.
- Excellent stakeholder management and communication skills.
- Travel & Work Arrangements/Requirements
- Hybrid
- Key Competencies
- AI & Innovation
- Generative AI, Copilots, Agentic AI
- Intelligent automation
- AI governance & adoption
- Analytics & Data
- CRM analytics & KPI frameworks
- Dashboarding & executive reporting
- Data storytelling & performance analysis
- Business & CRM
- CRM processes & commercial operations
- Customer journey management
- Business case development
- Leadership
- Strategic thinking & stakeholder management
- Executive communication
- Cross-functional collaboration & change management
What we Offer
- 25 Days Holiday + 8 Bank Holidays (Option to purchase 5 days after probation period)
- 7% Employer Pension Contribution
- Westfield Health Medial Cash Plan Cover
- Death in Service Benefit of 4 x salary
- Cycle scheme (After probation period)
- Electric Car Scheme (After 1 year employment)
- 10% of salary in shares after 1 year of employment
- Costco Gold Company member, allowing employees to join.
- Employee Assistance Program
- Enhanced Maternity & Paternity Policies
CRM AI Enablement Manager in Redditch employer: Ingersoll Rand
Ingersoll Rand is an excellent employer for those looking to kickstart their career as a Sales and Service Support Technician Apprentice. With a strong focus on personal development, employees benefit from a supportive work culture that encourages learning and growth, alongside competitive perks such as a company pension contribution and health cover. Located in Bradford, this role offers a unique opportunity to be part of a dynamic team while gaining valuable experience in the service and sales sector.
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We think you need these skills to ace CRM AI Enablement Manager in Redditch
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
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Tailor Your Documents for Us:When applying for a full-time role at Ingersoll Rand, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Ingersoll Rand
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
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✨Portfolio of Projects
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✨Know their business model
Get familiar with Ingersoll Rand’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
