At a Glance
- Tasks: Lead AI initiatives to enhance CRM processes and drive business transformation.
- Company: Join a forward-thinking company committed to innovation and diversity.
- Benefits: Enjoy 25 days holiday, health plans, and share options after one year.
- Other info: Hybrid work model with opportunities for professional growth and development.
- Why this job: Be at the forefront of AI technology and make a real impact in CRM.
- Qualifications: 5+ years in CRM or related fields with strong analytical and communication skills.
The predicted salary is between 70000 - 90000 £ per year.
Job Summary
We are looking for a strategic, business-driven CRM AI Enablement Manager to lead the identification, prioritization, and scaling of AI capabilities across CRM processes, customer journeys, and commercial operations.
This role acts as a key bridge between Business, CRM Portfolio, CRM IT, Data & Analytics, and Enterprise AI teams, ensuring AI investments translate into measurable business value and sustainable adoption with a strong focus on embedding Generative AI, Copilots, Agentic AI, and intelligent automation into CRM processes.
Responsibilities
- Define and drive the CRM AI roadmap aligned with business priorities and CRM strategy.
- Identify high-impact use cases across customer journeys and commercial processes.
- Assess emerging AI capabilities and market trends relevant to CRM.
- Recommend investment priorities to maximize business transformation.
- AI Opportunity Identification & Prioritization
- Partner with stakeholders across Sales, Service, and Commercial Excellence to identify AI opportunities.
- Lead AI discovery workshops and opportunity assessments.
- Build business cases, demos, define success metrics, and prioritize initiatives based on value, feasibility, and scalability.
- Maintain and govern the CRM AI opportunity portfolio.
- Copilot & Agentic AI Enablement
- Drive adoption of AI Copilots, Agent force solutions, and intelligent assistants.
- Define business requirements in collaboration with IT, Data, and AI teams.
- Reimagine CRM processes through AI-assisted and autonomous workflows.
- Monitor usage, effectiveness, and business impact; drive continuous optimization.
- AI Delivery Enablement
- Partner with CRM delivery teams, Enterprise AI, and vendors to ensure successful implementation.
- Align business requirements, outcomes, and success metrics across initiatives.
- Manage dependencies, stakeholder engagement, and readiness activities.
- Support deployment of AI-powered capabilities across CRM.
- Analytics, Insights & Value Realization
- Own the AI value realization framework.
- Define and track KPIs for AI and CRM performance.
- Analyze productivity gains, operational efficiencies, and customer outcomes.
- Translate insights into actionable recommendations and executive reporting.
- AI Governance & Responsible AI
- Establish governance standards for CRM AI initiatives.
- Ensure compliance with data, security, and Responsible AI policies.
- Partner with Legal, Compliance, and Data Governance to mitigate risks.
- Implement monitoring and oversight mechanisms.
- Drive organizational readiness and adoption of AI solutions.
- Define enablement, communication, and training strategies.
- Build AI champion networks and feedback loops.
- Ensure scalable and sustained adoption across the organization.
- Basic Qualifications
- Bachelor's degree in Business, Engineering, Information Systems, Analytics, or related field.
- 5+ years of experience in CRM, Commercial Excellence, Product Management, Analytics, or Digital Transformation.
- Proven track record leading cross-functional initiatives across business, data, and technology.
- Strong understanding of CRM processes (Sales, Service, Customer Experience).
- Experience developing business cases, roadmaps, and value realization frameworks.
- Familiarity with Generative AI, Copilots, Agentic AI, and enterprise AI solutions.
- Strong analytical mindset and experience with KPI frameworks and executive reporting.
- Excellent stakeholder management and communication skills.
- Travel & Work Arrangements/Requirements
- Hybrid
- Generative AI, Copilots, Agentic AI
- AI governance & adoption
- Analytics & Data
- CRM analytics & KPI frameworks
- Data storytelling & performance analysis
- Business & CRM
- CRM processes & commercial operations
- Leadership
- Strategic thinking & stakeholder management
- Executive communication
- Cross-functional collaboration & change management
What we Offer
- 25 Days Holiday + 8 Bank Holidays (Option to purchase 5 days after probation period)
- Westfield Health Medial Cash Plan Cover
- Death in Service Benefit of 4 x salary
- Cycle scheme (After probation period)
- Electric Car Scheme (After 1 year employment)
- 10% of salary in shares after 1 year of employment
- Costco Gold Company member, allowing employees to join.
- Employee Assistance Program
- Enhanced Maternity & Paternity Policies
- Special Accommodation
If you are a person with a disability and need assistance applying for a job, please submit a request.
Ingersoll Rand is committed to achieving workforce diversity reflective of our communities.
We are an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request and a member of our team will contact you.
CRM AI Enablement Manager in Redditch employer: Ingersoll-Rand plc
Ingersoll-Rand plc is an exceptional employer, offering a dynamic work culture that fosters independence and innovation. With a competitive salary, a company car, and an employee ownership program, employees are not only rewarded for their contributions but also encouraged to grow within the organisation. The remote nature of this role allows for flexibility while serving a diverse customer base across Merseyside, Greater Manchester, and Cheshire, making it a truly rewarding opportunity for those looking to make a significant impact in their careers.
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