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For Companies At a Glance
- Tasks: Lead digital marketing projects and optimise customer interaction channels.
- Company: Ingersoll Rand, a diverse and inclusive employer.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team focused on collaboration and continuous improvement.
- Why this job: Make a real impact in marketing while working with innovative tools like Salesforce.
- Qualifications: Degree in Marketing or related field; experience in digital marketing and Salesforce required.
The predicted salary is between 30000 - 40000 £ per year.
Ingersoll Rand está comprometida em promover a diversidade na força de trabalho, de forma que reflita as comunidades onde atuamos. Somos um empregador que oferece igualdade de oportunidades. Todos os candidatos qualificados serão considerados para vagas de emprego, independentemente de idade, ancestralidade, nacionalidade, cor, raça, identidade ou expressão de gênero, orientação sexual, estado civil, condição médica, deficiência fÃsica ou mental, filiação polÃtica, religião ou qualquer outra caracterÃstica protegida pelas leis, regulamentos e normas aplicáveis.
Localização: Remoto
Visão Geral da Vaga
A equipe de Geração de Demanda LAC busca um(a) Especialista em MKT Digital para liderar a evolução dos canais de captura e conversão de leads, conectando Marketing, Vendas e Operações. Este profissional será responsável por estruturar, integrar e otimizar canais de interação direta com o cliente (WhatsApp, chat e telefone), garantindo uma jornada fluida do lead e contribuindo diretamente para o aumento das taxas de conversão e geração de pipeline. Também atuará como key user de Salesforce para Marketing na região, sendo responsável pela otimização contÃnua da plataforma, evolução dos processos de CRM e suporte à s equipes na utilização eficiente do sistema.
Responsabilidades
- Liderar o roadmap e a implementação de canais de captura de leads (WhatsApp, chat, formulários, call tracking)
- Estruturar e otimizar canais de interação com clientes, garantindo agilidade e melhor conversão
- Atuar como key user de Salesforce para Marketing e Lead Management, conduzindo sua evolução contÃnua
- Gerenciar captura, roteamento e ciclo de vida dos leads no CRM, assegurando qualidade e governança dos dados
- Identificar melhorias e implementar otimizações em processos, fluxos e automações no Salesforce
- Monitorar performance do funil e pipeline, gerando insights e conduzindo testes A/B para aumentar conversão
- Traduzir necessidades de negócio em soluções escaláveis, desenvolver playbooks, treinar equipes e colaborar com Marketing, Vendas e TI
Requisitos
- Graduação em Marketing, Administração, Engenharia ou áreas relacionadas
- Experiência em Marketing Digital, Operações de Marketing, Geração de Demanda ou Revenue Operations
- Experiência prática com Salesforce (obrigatório), incluindo gestão de leads, lógica de roteamento, criação de relatórios e processos de ciclo de vida
- Experiência na implementação ou gestão de ferramentas como: Chat em sites / marketing conversacional, Rastreamento de chamadas, Formulários e landing pages
- Sólido entendimento de: Pipeline de vendas, Processos de gestão de leads, Métricas de funil (MQL, SQL, taxas de conversão), Fluxo de campanha até receita
- Inglês avançado para todo tipo de comunicação
Diferenciais
- Espanhol intermediário
- Experiência colaborando com equipes multifuncionais (Vendas, Marketing, TI)
- Experiência com gestão de projetos e implementação de processos
- Experiência com Google Analytics (GA4) e outras ferramentas de análise digital
Especialista em MKT Digital | Projetos Salesforce employer: Ingersoll Rand Compressor Systems & Services
Contact Detail:
Ingersoll Rand Compressor Systems & Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Especialista em MKT Digital | Projetos Salesforce
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Digital Marketing Specialist role, and who knows? They might just have the inside scoop on openings that aren't even advertised yet.
✨Tip Number 2
Prepare for those interviews! Research the company, especially their approach to digital marketing and Salesforce. Be ready to discuss how you can optimise their lead capture channels and improve conversion rates. Show them you mean business!
✨Tip Number 3
Don’t forget to showcase your skills! Create a portfolio or case studies of your past work in digital marketing and Salesforce. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s get you that dream job!
We think you need these skills to ace Especialista em MKT Digital | Projetos Salesforce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Digital Marketing Specialist. Highlight your experience with Salesforce and any relevant marketing tools, as well as your understanding of lead management and conversion metrics.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've optimised lead capture channels or improved conversion rates in previous positions.
Showcase Your Skills: Don’t forget to showcase your skills in digital marketing and CRM systems. Mention any projects where you’ve successfully implemented processes or tools that enhanced customer interaction and lead management.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Ingersoll Rand Compressor Systems & Services
✨Know Your Salesforce Inside Out
Since this role requires practical experience with Salesforce, make sure you brush up on your knowledge of the platform. Be ready to discuss how you've managed leads, created reports, and optimised processes in previous roles. This will show that you're not just familiar with the tool, but that you can leverage it effectively.
✨Demonstrate Your Digital Marketing Savvy
Prepare to talk about your experience in digital marketing and lead generation. Have specific examples ready that highlight your success in optimising channels like WhatsApp, chat, and call tracking. This will help you illustrate your ability to connect marketing efforts with sales outcomes.
✨Showcase Your Analytical Skills
This position involves monitoring performance metrics and conducting A/B tests. Be prepared to discuss how you've used data to drive decisions in past projects. Bring examples of how your insights led to improved conversion rates or streamlined processes.
✨Emphasise Collaboration and Communication
As you'll be working with cross-functional teams, it's crucial to demonstrate your ability to collaborate effectively. Share experiences where you've successfully worked with sales, marketing, and IT teams to achieve common goals. Highlight your communication skills, especially in English, as this is key for the role.