Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital marketing projects and optimise customer interaction channels.
- Company: Ingersoll Rand, a diverse and inclusive employer.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Join a collaborative team and enhance your skills in a fast-paced setting.
- Why this job: Make an impact by connecting marketing, sales, and operations in a dynamic environment.
- Qualifications: Degree in Marketing or related field; experience with Salesforce and digital marketing.
The predicted salary is between 30000 - 40000 £ per year.
Ingersoll Rand está comprometida em promover a diversidade na força de trabalho, de forma que reflita as comunidades onde atuamos. Somos um empregador que oferece igualdade de oportunidades. Todos os candidatos qualificados serão considerados para vagas de emprego, independentemente de idade, ancestralidade, nacionalidade, cor, raça, identidade ou expressão de gênero, orientação sexual, estado civil, condição médica, deficiência fÃsica ou mental, filiação polÃtica, religião ou qualquer outra caracterÃstica protegida pelas leis, regulamentos e normas aplicáveis.
Localização: Remoto
Visão Geral da Vaga
A equipe de Geração de Demanda LAC busca um(a) Especialista em MKT Digital para liderar a evolução dos canais de captura e conversão de leads, conectando Marketing, Vendas e Operações. Este profissional será responsável por estruturar, integrar e otimizar canais de interação direta com o cliente (WhatsApp, chat e telefone), garantindo uma jornada fluida do lead e contribuindo diretamente para o aumento das taxas de conversão e geração de pipeline. Também atuará como key user de Salesforce para Marketing na região, sendo responsável pela otimização contÃnua da plataforma, evolução dos processos de CRM e suporte à s equipes na utilização eficiente do sistema.
Responsabilidades
- Liderar o roadmap e a implementação de canais de captura de leads (WhatsApp, chat, formulários, call tracking)
- Estruturar e otimizar canais de interação com clientes, garantindo agilidade e melhor conversão
- Atuar como key user de Salesforce para Marketing e Lead Management, conduzindo sua evolução contÃnua
- Gerenciar captura, roteamento e ciclo de vida dos leads no CRM, assegurando qualidade e governança dos dados
- Identificar melhorias e implementar otimizações em processos, fluxos e automações no Salesforce
- Monitorar performance do funil e pipeline, gerando insights e conduzindo testes A/B para aumentar conversão
- Traduzir necessidades de negócio em soluções escaláveis, desenvolver playbooks, treinar equipes e colaborar com Marketing, Vendas e TI
Requisitos
- Graduação em Marketing, Administração, Engenharia ou áreas relacionadas
- Experiência em Marketing Digital, Operações de Marketing, Geração de Demanda ou Revenue Operations
- Experiência prática com Salesforce (obrigatório), incluindo gestão de leads, lógica de roteamento, criação de relatórios e processos de ciclo de vida
- Experiência na implementação ou gestão de ferramentas como: Chat em sites / marketing conversacional, Rastreamento de chamadas, Formulários e landing pages
- Sólido entendimento de: Pipeline de vendas, Processos de gestão de leads, Métricas de funil (MQL, SQL, taxas de conversão), Fluxo de campanha até receita
- Inglês avançado para todo tipo de comunicação
Diferenciais
- Espanhol intermediário
- Experiência colaborando com equipes multifuncionais (Vendas, Marketing, TI)
- Experiência com gestão de projetos e implementação de processos
- Experiência com Google Analytics (GA4) e outras ferramentas de análise digital
Especialista em MKT Digital | Projetos Salesforce in England employer: Ingersoll Rand Compressor Systems & Services
Contact Detail:
Ingersoll Rand Compressor Systems & Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Especialista em MKT Digital | Projetos Salesforce in England
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Ingersoll Rand or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills in action! If you’ve got experience with Salesforce or digital marketing tools, consider creating a mini-project or case study to demonstrate your expertise. This can really set you apart during interviews.
✨Tip Number 3
Prepare for the interview like it’s a big game day! Research Ingersoll Rand’s values and recent projects. Tailor your answers to show how you can contribute to their mission of diversity and innovation in marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Especialista em MKT Digital | Projetos Salesforce in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Digital Marketing Specialist. Highlight your experience with Salesforce and any relevant marketing tools, as well as your understanding of lead generation and conversion processes.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've successfully managed digital marketing projects or optimised lead capture channels in the past.
Showcase Your Skills: Don’t forget to showcase your skills in data analysis and performance monitoring. Mention any experience you have with A/B testing and how it has helped improve conversion rates in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Ingersoll Rand Compressor Systems & Services
✨Know Your Salesforce Inside Out
Since this role requires you to be a key user of Salesforce, make sure you brush up on your knowledge of the platform. Be ready to discuss how you've used Salesforce in past roles, particularly in managing leads and optimising processes. This will show that you're not just familiar with the tool, but that you can leverage it effectively.
✨Showcase Your Digital Marketing Savvy
Prepare examples of your experience in digital marketing and lead generation. Think about specific campaigns you've worked on, the tools you used, and the results you achieved. This will help demonstrate your ability to connect marketing efforts with sales outcomes, which is crucial for this position.
✨Understand the Customer Journey
Be ready to talk about how you would structure and optimise customer interaction channels like WhatsApp and chat. Think about the customer journey from lead capture to conversion and be prepared to share your ideas on improving this process. This shows that you can think strategically about customer engagement.
✨Prepare for Data-Driven Discussions
Since monitoring performance and generating insights is part of the job, come prepared with examples of how you've used data to drive decisions in previous roles. Discuss any A/B testing you've conducted and the impact it had on conversion rates. This will highlight your analytical skills and your ability to use data to inform marketing strategies.