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For Companies At a Glance
- Tasks: Lead digital marketing strategies and optimise customer interaction channels.
- Company: Ingersoll Rand, a diverse and inclusive employer.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team with excellent career advancement opportunities.
- Why this job: Make a real impact in digital marketing and drive lead conversion.
- Qualifications: Degree in Marketing or related fields; experience with Salesforce is a must.
The predicted salary is between 40000 - 55000 £ per year.
Ingersoll Rand está comprometida em promover a diversidade na força de trabalho, de forma que reflita as comunidades onde atuamos. Somos um empregador que oferece igualdade de oportunidades. Todos os candidatos qualificados serão considerados para vagas de emprego, independentemente de idade, ancestralidade, nacionalidade, cor, raça, identidade ou expressão de gênero, orientação sexual, estado civil, condição médica, deficiência fÃsica ou mental, filiação polÃtica, religião ou qualquer outra caracterÃstica protegida pelas leis, regulamentos e normas aplicáveis.
Localização: Remoto
Visão Geral da Vaga
A equipe de Geração de Demanda LAC busca um(a) Especialista em MKT Digital para liderar a evolução dos canais de captura e conversão de leads, conectando Marketing, Vendas e Operações. Este profissional será responsável por estruturar, integrar e otimizar canais de interação direta com o cliente (WhatsApp, chat e telefone), garantindo uma jornada fluida do lead e contribuindo diretamente para o aumento das taxas de conversão e geração de pipeline. Também atuará como key user de Salesforce para Marketing na região, sendo responsável pela otimização contÃnua da plataforma, evolução dos processos de CRM e suporte à s equipes na utilização eficiente do sistema.
Responsabilidades
- Liderar o roadmap e a implementação de canais de captura de leads (WhatsApp, chat, formulários, call tracking)
- Estruturar e otimizar canais de interação com clientes, garantindo agilidade e melhor conversão
- Atuar como key user de Salesforce para Marketing e Lead Management, conduzindo sua evolução contÃnua
- Gerenciar captura, roteamento e ciclo de vida dos leads no CRM, assegurando qualidade e governança dos dados
- Identificar melhorias e implementar otimizações em processos, fluxos e automações no Salesforce
- Monitorar performance do funil e pipeline, gerando insights e conduzindo testes A/B para aumentar conversão
- Traduzir necessidades de negócio em soluções escaláveis, desenvolver playbooks, treinar equipes e colaborar com Marketing, Vendas e TI
Requisitos
- Graduação em Marketing, Administração, Engenharia ou áreas relacionadas
- Experiência em Marketing Digital, Operações de Marketing, Geração de Demanda ou Revenue Operations
- Experiência prática com Salesforce (obrigatório), incluindo gestão de leads, lógica de roteamento, criação de relatórios e processos de ciclo de vida
- Experiência na implementação ou gestão de ferramentas como: Chat em sites / marketing conversacional, Rastreamento de chamadas, Formulários e landing pages
- Sólido entendimento de: Pipeline de vendas, Processos de gestão de leads, Métricas de funil (MQL, SQL, taxas de conversão), Fluxo de campanha até receita
- Inglês avançado para todo tipo de comunicação
Diferenciais
- Espanhol intermediário
- Experiência colaborando com equipes multifuncionais (Vendas, Marketing, TI)
- Experiência com gestão de projetos e implementação de processos
- Experiência com Google Analytics (GA4) e outras ferramentas de análise digital
Modalidade de Trabalho
Atuação remota
Especialista em MKT Digital in England employer: Ingersoll Rand Compressor Systems & Services
Contact Detail:
Ingersoll Rand Compressor Systems & Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Especialista em MKT Digital in England
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Digital Marketing Specialist role. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, especially those involving Salesforce or lead generation. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital marketing and Salesforce. We recommend doing mock interviews with friends or using online platforms to boost your confidence and refine your answers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at Ingersoll Rand, where diversity and inclusion are at the heart of what we do.
We think you need these skills to ace Especialista em MKT Digital in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Digital Marketing Specialist. Highlight relevant experience, especially with Salesforce and lead management, to show us you’re the perfect fit for the job.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re passionate about digital marketing and how your skills align with our needs. Be specific about your achievements and how they relate to the responsibilities listed in the job description.
Showcase Your Skills: Don’t forget to showcase your skills in marketing operations and lead generation. Use examples from your past work to demonstrate how you’ve successfully optimised processes or improved conversion rates.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Ingersoll Rand Compressor Systems & Services
✨Know Your Stuff
Make sure you brush up on your knowledge of digital marketing and Salesforce. Be ready to discuss specific strategies you've used in the past, especially around lead generation and conversion optimisation. This shows you're not just familiar with the tools but know how to leverage them effectively.
✨Showcase Your Experience
Prepare examples from your previous roles that highlight your experience in managing leads and optimising customer interactions. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easy for the interviewer to see your impact.
✨Understand the Company Culture
Ingersoll Rand values diversity and inclusion, so be prepared to discuss how you can contribute to this culture. Think about your experiences working in diverse teams and how you can bring a unique perspective to the role.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the team dynamics. Inquire about their current challenges in lead management or how they measure success in their digital marketing efforts. This shows your genuine interest in the position and helps you assess if it's the right fit for you.