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- Tasks: Lead exciting demand generation campaigns and optimise workflows in HubSpot.
- Company: Join a fast-growing B2B software company in the Fintech space.
- Benefits: Enjoy a hybrid work model and a performance bonus of up to 20%.
- Why this job: Be part of a dynamic team driving growth across Europe and the US.
- Qualifications: 3 years in demand generation with hands-on HubSpot experience required.
- Other info: Work in a vibrant London office two days a week and travel occasionally.
The predicted salary is between 54000 - 78000 £ per year.
Reporting to: Head of Marketing
Up to £65k basic with 20% performance bonus
Hybrid – two days a week in London office (Tues & Thurs)
Full-time | Permanent
3 Stage Interview Process
Target Offer Date: 30th June
Our client is a high growth, privately owned business operating in the B2B Software space within the Fintech segment. They are looking to hire a Demand Generation Manager to join its growing Marketing team. This is a fantastic opportunity to own and scale lead generation strategy in a fast-evolving B2B SaaS business who are growing across Europe & the US.
What You’ll Do:
- Plan, execute & report on Demand Generation campaigns
- Build and optimise workflows and lead nurturing in HubSpot
- Analyse and optimise campaign performance
- Collaborate with content, design, and digital teams
What We’re Looking For:
- 3 years of experience in a pure Demand Generation or performance marketing role, with a strong focus on pipeline creation and revenue impact
- Hands-on experience with HubSpot (workflows, segmentation, reporting)
- Background in the B2B SaaS/Software/Tech Services industry, ideally with long sales cycles and complex buyer journeys
- Data-driven mindset with a strong focus on metrics like ROI, CAC, CPL, and pipeline contribution
- Based within commutable distance to London, with occasional travel to Ireland for team meetings or industry events
Apply now or contact me on marie@ingenio-global.com
Demand Generation Manager (£75-80k OTE, Software) employer: Ingenio Global
Contact Detail:
Ingenio Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager (£75-80k OTE, Software)
✨Tip Number 1
Familiarise yourself with HubSpot if you haven't already. Since the role requires hands-on experience with workflows and reporting, consider taking a quick online course or tutorial to brush up on your skills. This will not only boost your confidence but also show your commitment to mastering the tools essential for the job.
✨Tip Number 2
Research the company’s current demand generation strategies and campaigns. Understanding their approach will help you tailor your discussions during the interview, demonstrating that you're proactive and genuinely interested in contributing to their growth.
✨Tip Number 3
Prepare specific examples from your past experiences that highlight your success in pipeline creation and revenue impact. Use metrics like ROI and CAC to quantify your achievements, as this data-driven mindset is crucial for the role.
✨Tip Number 4
Network with professionals in the B2B SaaS and Fintech sectors. Engaging with industry peers can provide insights into current trends and challenges, which you can discuss during your interviews to showcase your industry knowledge and enthusiasm.
We think you need these skills to ace Demand Generation Manager (£75-80k OTE, Software)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in demand generation and performance marketing. Focus on metrics like ROI, CAC, and pipeline contribution to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the B2B SaaS landscape. Mention specific campaigns you've executed and how they contributed to lead generation and revenue growth.
Highlight HubSpot Experience: Since the role requires hands-on experience with HubSpot, be sure to detail your familiarity with workflows, segmentation, and reporting. Provide examples of how you've used these tools to optimise campaigns.
Showcase Collaboration Skills: Emphasise your ability to work with cross-functional teams, such as content, design, and digital. Share examples of successful collaborations that led to effective demand generation strategies.
How to prepare for a job interview at Ingenio Global
✨Know Your Metrics
As a Demand Generation Manager, you'll need to demonstrate a strong understanding of key metrics like ROI, CAC, and CPL. Be prepared to discuss how you've used these metrics in past roles to drive pipeline creation and revenue impact.
✨Showcase HubSpot Expertise
Since the role requires hands-on experience with HubSpot, make sure to highlight specific campaigns or workflows you've built and optimised using the platform. Discuss any challenges you faced and how you overcame them.
✨Understand the B2B SaaS Landscape
Familiarise yourself with the B2B SaaS industry, especially within Fintech. Be ready to talk about trends, challenges, and opportunities in this space, as well as how your experience aligns with the company's goals.
✨Prepare for Collaboration Questions
The role involves working closely with content, design, and digital teams. Think of examples where you've successfully collaborated across departments to achieve campaign goals, and be ready to share these stories during the interview.
