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For Companies At a Glance
- Tasks: Lead external communications and media relations for a global financial institution.
- Company: Join ING, a dynamic global bank with a strong European presence.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape ING's narrative and enhance its reputation in the financial sector.
- Qualifications: Degree in Journalism or Communications and 7-10 years of relevant experience.
- Other info: Collaborate internationally and engage with key stakeholders in a vibrant environment.
The predicted salary is between 43200 - 72000 £ per year.
Department Overview
ING is a global financial institution with a strong European base. In the UK, we offer Wholesale Banking services, including lending, financial markets and corporate finance. Our Communications and Brand Experience team oversees client events, sponsorships, internal and external communications with the aim of raising the profile of the UK business among stakeholders and ensuring messages are consistent with ING’s global positioning and standards. This role is based in the UK and works in close collaboration with the UK and Middle East business and external relations and media relations colleagues around the globe.
Main Duties and Responsibilities of Role:
- Works proactively and closely with the UK and Middle East business to identify trends and news opportunities, particularly related to our sustainability ambitions and sector approach.
- Writes internal briefings, makes press analyses, writes bulletins, statements and scenarios.
- Proactively manages the ING UK LinkedIn account, generating weekly content.
- Monitors and evaluates PR efforts within area of responsibility, including social channels.
- Maintains and promotes policies and guidelines.
- Coordinates and prepares general and specific media training programmes.
- Acts as intermediary between ING and communication agencies and media trainers where applicable.
- Briefs and supports the agencies and trainers.
- Pro-actively and reactively maintains a network of contacts with media.
- Organises regular press briefings and other engagement opportunities including roundtables/webinars, leveraging our differentiators and business strategy.
- Negotiates with journalists on conditions for interviews and negotiates with photo and film crews about recordings in company buildings.
- Proactively manages communications planning and looks for speaking opportunities most relevant to our spokespeople and business.
- Finds ways to tell the story of ING’s culture and position the bank as an employer of choice in the City of London.
- Manages our partnerships with external bodies across financial services, City of London and sustainability organisations, working with our network of relationship holders.
- Plays a role in fostering cross border collaboration with peers across our international network and is a member of UK forums, including our crisis response team.
Candidate Profile
Qualification/Education
- Degree level qualification in Journalism, Public Relations, Communications, or a related field.
Experience/Knowledge
- Essential: A minimum of 7-10 years’ experience in a similar role, including experience working with financial media organisations in the UK.
- Desirable: Experience of media relations planning and campaign execution, social media monitoring, writing press releases and internal briefings and analysis. Experience of financial services and/or banking communications.
Personal Competencies
- Proactive, self-starter, strong communications skills, flexibility, experience in building relationships with key stakeholders, attention to detail, delivers to deadline, works well as part of a team.
External Communications and Media Relations Manager (VP) in City of London employer: ING Group
Contact Detail:
ING Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land External Communications and Media Relations Manager (VP) in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in communications or media relations. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in communications and media relations. Whether it's press releases, social media campaigns, or event planning, having tangible examples will make you stand out.
✨Tip Number 3
Stay updated on industry trends! Follow relevant news and updates in the financial sector and sustainability space. This knowledge will not only help you in interviews but also show your genuine interest in the role.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are excited about joining us. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace External Communications and Media Relations Manager (VP) in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the External Communications and Media Relations Manager role. Highlight your experience in financial media and any relevant campaigns you've executed. We want to see how you can bring your unique skills to our team!
Showcase Your Writing Skills: Since this role involves a lot of writing, include samples of your best work. Whether it's press releases, internal briefings, or social media content, we want to see your flair for communication. Don't be shy—let your writing shine!
Demonstrate Your Proactivity: In your application, share examples of how you've proactively identified trends or news opportunities in your previous roles. We love candidates who take initiative and can think ahead, especially when it comes to sustainability and media relations.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at ING Group
✨Know Your Stuff
Before the interview, dive deep into ING's recent news, especially around sustainability and financial services. Familiarise yourself with their communications style and key messages. This will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Network
Highlight your existing relationships with media contacts and how you've leveraged them in past roles. Be ready to discuss specific examples of how you've successfully managed media relations and created engaging content that resonates with stakeholders.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific media situations or crises. Think through potential scenarios related to ING’s business and prepare your responses. This shows you're proactive and can think on your feet, which is crucial for this role.
✨Demonstrate Your Team Spirit
ING values collaboration, so be prepared to discuss how you've worked with cross-functional teams in the past. Share examples of how you've fostered relationships and driven projects forward, especially in a global context.
